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I'm Jonathan Assaraf, an industrial designer focused on sustainability, beauty, fragrance, and sustainable packaging. I blend brand strategy with product design to create packaging and consumer experiences across luxury and mass retail, translating ideas into tangible products and packaging systems. Having lived and worked in LA, Paris, and NYC, I collaborate with celebrities and major brands like Harry Styles, Rihanna, The Kardashian's, Tyra Banks, American Eagle, Zara, Victoria's Secret, HelloBello, and Sol de Janeiro. I lead cross-functional teams from concept to production, driving design-to-manufacture processes and sustainable packaging solutions.…I'm Jonathan Assaraf, an industrial designer focused on sustainability, beauty, fragrance, and sustainable packaging. I blend brand strategy with product design to create packaging and consumer experiences across luxury and mass retail, translating ideas into tangible products and packaging systems. Having lived and worked in LA, Paris, and NYC, I collaborate with celebrities and major brands like Harry Styles, Rihanna, The Kardashian's, Tyra Banks, American Eagle, Zara, Victoria's Secret, HelloBello, and Sol de Janeiro. I lead cross-functional teams from concept to production, driving design-to-manufacture processes and sustainable packaging solutions.

Jonathan Assaraf

Designer, Brand Designer, Product Designer, +2

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I'm Jonathan Assaraf, an industrial designer focused on sustainability, beauty, fragrance, and sustainable packaging. I blend brand strategy with product design to create packaging and consumer experiences across luxury and mass retail, translating ideas into tangible products and packaging systems. Having lived and worked in LA, Paris, and NYC, I collaborate with celebrities and major brands like Harry Styles, Rihanna, The Kardashian's, Tyra Banks, American Eagle, Zara, Victoria's Secret, HelloBello, and Sol de Janeiro. I lead cross-functional teams from concept to production, driving design-to-manufacture processes and sustainable packaging solutions.…I'm Jonathan Assaraf, an industrial designer focused on sustainability, beauty, fragrance, and sustainable packaging. I blend brand strategy with product design to create packaging and consumer experiences across luxury and mass retail, translating ideas into tangible products and packaging systems. Having lived and worked in LA, Paris, and NYC, I collaborate with celebrities and major brands like Harry Styles, Rihanna, The Kardashian's, Tyra Banks, American Eagle, Zara, Victoria's Secret, HelloBello, and Sol de Janeiro. I lead cross-functional teams from concept to production, driving design-to-manufacture processes and sustainable packaging solutions.

Available to hire

I’m Jonathan Assaraf, an industrial designer focused on sustainability, beauty, fragrance, and sustainable packaging. I blend brand strategy with product design to create packaging and consumer experiences across luxury and mass retail, translating ideas into tangible products and packaging systems.

Having lived and worked in LA, Paris, and NYC, I collaborate with celebrities and major brands like Harry Styles, Rihanna, The Kardashian’s, Tyra Banks, American Eagle, Zara, Victoria’s Secret, HelloBello, and Sol de Janeiro. I lead cross-functional teams from concept to production, driving design-to-manufacture processes and sustainable packaging solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Language

English

Advanced

French

Intermediate

Work Experience

Industrial Design Director at Jetson

May 1, 2022 - April 1, 2023

Coached and led industrial design team of 5 across toy and e-mobility categories; grew Jetson’s e-bike portfolio with 5 new collections; streamlined design-to-production process by 25%; directed all mass line review presentations for mass retailers (Walmart, Target, Costco, Sam’s Club, Academy Sports).

Creative Director at Dip Sustainable

January 1, 2021 - Present

Creation and management of all brand assets; innovation lead on custom components and accessories; market strategy and product development; building awareness and social outreach; aid with turnkey manufacturing.

Director of Industrial Design at Westfall Technik

February 1, 2021 - October 1, 2021

Global design director for China and US teams. Worked alongside R&D and Innovation to develop sustainable packaging for major retail brands such as Bobbi Brown, Clinique and Burt's Bees.

Co-owner/ Head of Design at Ambush Agency

March 1, 2014 - February 1, 2021

Co-owner leading design strategy and creative services for CPG and beauty brands.

Creative Director at JMR Development

July 1, 2013 - August 1, 2020

Managed design studio and small team; proposals, briefs & contracts; oversaw print, digital and 3D assets; design innovation and execution on new brands such as Tyra Beauty, Olika, Sol De Janeiro; supported Engineering, UX, and environment/store displays.

Design Director at Maesa Group

January 1, 2012 - July 1, 2013

Paris-based role managing a team of 5 designers; expanded capabilities for European clients (Zara, Marks & Spencer, Björn Borg, River Island, Superdry, Calzedonia, Intimissimi, La Halle); aided engineering in developing custom designs for manufacturing.

Industrial Designer & Brand at Maesa Group

May 1, 2007 - January 1, 2012

Los Angeles-based role working with major clients (Walmart, Victoria's Secret, CVS, Kim Kardashian, 50 Cent, Christian Audigier, Stila, Oscar De La Renta); supported brand and graphic design; collaborated with engineering.

Contract Industrial Designer at Playpower

September 1, 2006 - November 1, 2006

Concept development for playground equipment and outdoor furniture.

Industrial Design Intern at Electrolux

March 1, 2006 - September 1, 2006

Concept development for the 2008 Electrolux Major Appliance Facelift for North America; developed skills in research, rapid sketching, and 3D development in CAD and foam model making.