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Hi, I’m Perry Baldwin. I’m a Senior Art Director and Creative Lead based in Vancouver, with 8+ years of experience shaping concept-driven, omni-channel brand work for global consumer, retail, and purpose-led organizations. I excel at translating strategy into distinctive visual systems and mentoring multidisciplinary teams to deliver engaging campaigns across digital, print, film, and retail touchpoints. I thrive on collaborating with marketing, brand, and production partners to align creative output with business goals, brand values, and craft standards. I’m passionate about thoughtful, enduring brand-building and leading cross-functional teams to elevate creative excellence.…Hi, I’m Perry Baldwin. I’m a Senior Art Director and Creative Lead based in Vancouver, with 8+ years of experience shaping concept-driven, omni-channel brand work for global consumer, retail, and purpose-led organizations. I excel at translating strategy into distinctive visual systems and mentoring multidisciplinary teams to deliver engaging campaigns across digital, print, film, and retail touchpoints. I thrive on collaborating with marketing, brand, and production partners to align creative output with business goals, brand values, and craft standards. I’m passionate about thoughtful, enduring brand-building and leading cross-functional teams to elevate creative excellence.

Perry Baldwin

Art Director, Graphic Designer, Designer, +2

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Hi, I’m Perry Baldwin. I’m a Senior Art Director and Creative Lead based in Vancouver, with 8+ years of experience shaping concept-driven, omni-channel brand work for global consumer, retail, and purpose-led organizations. I excel at translating strategy into distinctive visual systems and mentoring multidisciplinary teams to deliver engaging campaigns across digital, print, film, and retail touchpoints. I thrive on collaborating with marketing, brand, and production partners to align creative output with business goals, brand values, and craft standards. I’m passionate about thoughtful, enduring brand-building and leading cross-functional teams to elevate creative excellence.…Hi, I’m Perry Baldwin. I’m a Senior Art Director and Creative Lead based in Vancouver, with 8+ years of experience shaping concept-driven, omni-channel brand work for global consumer, retail, and purpose-led organizations. I excel at translating strategy into distinctive visual systems and mentoring multidisciplinary teams to deliver engaging campaigns across digital, print, film, and retail touchpoints. I thrive on collaborating with marketing, brand, and production partners to align creative output with business goals, brand values, and craft standards. I’m passionate about thoughtful, enduring brand-building and leading cross-functional teams to elevate creative excellence.

Available to hire

Hi, I’m Perry Baldwin. I’m a Senior Art Director and Creative Lead based in Vancouver, with 8+ years of experience shaping concept-driven, omni-channel brand work for global consumer, retail, and purpose-led organizations. I excel at translating strategy into distinctive visual systems and mentoring multidisciplinary teams to deliver engaging campaigns across digital, print, film, and retail touchpoints.

I thrive on collaborating with marketing, brand, and production partners to align creative output with business goals, brand values, and craft standards. I’m passionate about thoughtful, enduring brand-building and leading cross-functional teams to elevate creative excellence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Art Director at LUSH Cosmetics

June 1, 2022 - November 1, 2025

Led global and North American omni-channel campaigns from concept through execution across digital, social, retail, print, film, and photography; set creative direction and visual frameworks for seasonal launches and brand storytelling; directed and mentored a cross-functional team of designers, photographers, filmmakers, and copywriters; partnered with marketing, brand, and production to align output with business goals and brand values; oversaw creative reviews and maintained high craft standards across fast-paced production cycles.

Senior Designer at Oliver Agency

February 1, 2022 - June 1, 2022

Delivered high-impact creative for a global brand within an embedded agency model; supported creative direction, concept development, and execution across digital and retail assets; collaborated with client and internal stakeholders to adapt global brand systems into locally relevant executions.

Art Director / Designer at Ogilvy

December 1, 2018 - February 1, 2020

Developed integrated creative concepts and executions for clients including American Express, Unilever, IBM, Pfizer, Kimberly-Clark, Pizza Hut, York University, Mark Anthony Brands and Mondelez; contributed to campaign ideation, visual systems, and presentation development for large-scale, multi-channel initiatives; collaborated with copywriters, strategists, and producers to bring ideas to life; balanced conceptual thinking with hands-on design in a fast-paced agency environment.

Senior Graphic Designer at WE Charity

February 1, 2020 - November 1, 2021

Led creative development across branding, campaigns, digital, animation, video, web, and UI/UX for nonprofit and retail initiatives; owned visual storytelling for purpose-driven campaigns with international reach; helped establish consistent visual language across diverse platforms and audiences.

Contract Graphic Designer at Roots Canada

September 1, 2016 - February 1, 2017

Designed print and in-store retail marketing assets aligned with a heritage Canadian brand; supported seasonal campaigns and retail roll-outs.

Freelance Graphic Designer at Self-Employed

November 1, 2018 - December 1, 2018

Led branding, packaging, identity, print, and digital projects for small businesses and independent brands; served as creative lead, defining direction, managing scope, and delivering end-to-end brand solutions.

Graphic Designer at Zacharko Design

January 1, 2010 - December 31, 2014

Managed projects end-to-end, collaborating with clients and printers to deliver effective advertising and branding; worked on major real estate development projects for Kengo Kuma and Westbank.