Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Shay Zaidenberg, a performance marketing specialist with over 20 years of hands-on experience building ROI-driven paid acquisition programs across Google, Meta, LinkedIn, and programmatic platforms. I excel in media buying, bid optimization, creative testing, conversion rate optimization, and building reliable performance tracking and attribution infrastructure to scale campaigns profitably. I’ve led teams to achieve multi-fold growth while reducing CAC and improving conversion rates through systematic testing and data-driven optimization. I thrive in fast-paced environments where strategic leadership and hands-on execution go hand in hand. I’ve built and mentored high-performing media buying teams, designed scalable measurement systems, and partnered with cross-functional teams to deliver clear, measurable business results. My approach combines rigorous experimentation with pragmatic execution to drive sustainable growth and a strong ROI across B2B and B2C campaigns.…Hi, I’m Shay Zaidenberg, a performance marketing specialist with over 20 years of hands-on experience building ROI-driven paid acquisition programs across Google, Meta, LinkedIn, and programmatic platforms. I excel in media buying, bid optimization, creative testing, conversion rate optimization, and building reliable performance tracking and attribution infrastructure to scale campaigns profitably. I’ve led teams to achieve multi-fold growth while reducing CAC and improving conversion rates through systematic testing and data-driven optimization. I thrive in fast-paced environments where strategic leadership and hands-on execution go hand in hand. I’ve built and mentored high-performing media buying teams, designed scalable measurement systems, and partnered with cross-functional teams to deliver clear, measurable business results. My approach combines rigorous experimentation with pragmatic execution to drive sustainable growth and a strong ROI across B2B and B2C campaigns.

Shay Zaidenberg

Digital Marketer, Performance Marketer, Marketing Strategist, +5





Hi, I’m Shay Zaidenberg, a performance marketing specialist with over 20 years of hands-on experience building ROI-driven paid acquisition programs across Google, Meta, LinkedIn, and programmatic platforms. I excel in media buying, bid optimization, creative testing, conversion rate optimization, and building reliable performance tracking and attribution infrastructure to scale campaigns profitably. I’ve led teams to achieve multi-fold growth while reducing CAC and improving conversion rates through systematic testing and data-driven optimization. I thrive in fast-paced environments where strategic leadership and hands-on execution go hand in hand. I’ve built and mentored high-performing media buying teams, designed scalable measurement systems, and partnered with cross-functional teams to deliver clear, measurable business results. My approach combines rigorous experimentation with pragmatic execution to drive sustainable growth and a strong ROI across B2B and B2C campaigns.…Hi, I’m Shay Zaidenberg, a performance marketing specialist with over 20 years of hands-on experience building ROI-driven paid acquisition programs across Google, Meta, LinkedIn, and programmatic platforms. I excel in media buying, bid optimization, creative testing, conversion rate optimization, and building reliable performance tracking and attribution infrastructure to scale campaigns profitably. I’ve led teams to achieve multi-fold growth while reducing CAC and improving conversion rates through systematic testing and data-driven optimization. I thrive in fast-paced environments where strategic leadership and hands-on execution go hand in hand. I’ve built and mentored high-performing media buying teams, designed scalable measurement systems, and partnered with cross-functional teams to deliver clear, measurable business results. My approach combines rigorous experimentation with pragmatic execution to drive sustainable growth and a strong ROI across B2B and B2C campaigns.

Available to hire

Hi, I’m Shay Zaidenberg, a performance marketing specialist with over 20 years of hands-on experience building ROI-driven paid acquisition programs across Google, Meta, LinkedIn, and programmatic platforms. I excel in media buying, bid optimization, creative testing, conversion rate optimization, and building reliable performance tracking and attribution infrastructure to scale campaigns profitably. I’ve led teams to achieve multi-fold growth while reducing CAC and improving conversion rates through systematic testing and data-driven optimization.

I thrive in fast-paced environments where strategic leadership and hands-on execution go hand in hand. I’ve built and mentored high-performing media buying teams, designed scalable measurement systems, and partnered with cross-functional teams to deliver clear, measurable business results. My approach combines rigorous experimentation with pragmatic execution to drive sustainable growth and a strong ROI across B2B and B2C campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Performance Marketing Consultant at AdsAngler LLC

June 1, 2023 - Present

Hands-on paid media management for B2B and B2C clients across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Microsoft Advertising with a focus on direct response and ROAS. Reduced client CAC and improved conversion rates by 35% through landing page testing, ad creative iteration, and funnel optimization. Built and optimized HubSpot CRM workflows and automated email campaigns for 200% improvements in open/c click rates. Implemented GA4 tracking, multi-touch attribution, and custom dashboards to optimize budget allocation. Developed AI-powered bid strategies and automation to scale winning tactics across client accounts.

Senior Director, Media Buying and CRO at Solar Direct Marketing LLC

November 1, 2022 - June 1, 2023

Managed media buying operations for B2B solar lead generation, built internal paid acquisition capabilities, and overseen affiliate traffic quality assessment. Implemented Everflow tracking, launched Meta advertising channel from zero achieving 50% CPA reduction in the first month, and improved lead-to-conversion rates by 28% through CRO initiatives including landing page testing and form optimization.

Senior Director, Audience Development at Content IQ (Publishing Technology/Content Recommendation)

June 1, 2018 - August 1, 2022

Led performance marketing operations contributing to $74MM acquisition; managed programmatic native campaigns and built a team of 3 media buyers and 1 data engineer, delivering $35MM in revenue and $6MM EBITDA through systematic bid optimization and campaign management. Designed ROI-driven bidding system and established an operating system with KPI targets and automated monitoring, reducing waste by $2MM annually.

Digital Director at Ampology LLC (Business Incubator)

July 1, 2015 - June 1, 2018

Managed GTM planning, paid media strategy, campaign execution, and performance optimization for PE-backed portfolio companies across search, social, and display. Led Party City marketplace launch with paid acquisition campaigns and conversion-optimized landing pages; managed $10K+ daily budgets with 20% average ROI through real-time bid adjustments.

CEO & Founder - Performance Marketing Consultant at SMB Digital

November 1, 2013 - July 1, 2015

Directed hands-on Google Ads campaign management for B2B and B2C clients, improving conversion rates by 70% and reducing cost per lead by 25%. Executed keyword analysis, ad copy testing, bid strategy refinement, and landing page CRO; implemented conversion tracking and custom dashboards for performance measurement.

Digital Director at Pompeian Inc.

September 1, 2011 - November 1, 2013

Managed paid social and display campaigns to support brand awareness and direct response goals; delivered integrated campaigns generating 150K signups and 2M engagements. Executed A/B testing protocols for ad creative and targeting to systematically improve performance.

Director of Marketing / Head of eCommerce at Arkadin Inc. (NTT Communications)

July 1, 2008 - September 1, 2011

Led B2B paid acquisition across Google Ads, display, and direct response channels with ROI targets; launched an eCommerce self-serve channel generating $100K monthly revenue and negotiated media buys delivering $1MM in revenues at 300% ROI; built a team of 7 marketing specialists.

CEO / Co-founder at BrowseTopia LLC

November 1, 2006 - July 1, 2008

Founded social shopping comparison platform; managed user acquisition via paid search, display advertising, and performance marketing channels; earned 2008 Web Marketing Association award and exposure to NY Angels investor group.

Director of Operations at Traffix Inc.

July 1, 2000 - September 1, 2006

Progressed from entry-level to Director; managed direct response advertising, email marketing, lead generation, and web development in a performance-focused environment.