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I am a Product & UX/UI Designer who thrives at the intersection of product strategy, design systems, and branding. At VOVE ID (Baobab '24) I led the brand redesign and built a scalable design system for a B2B SaaS identity verification platform, improving consistency across product and marketing touchpoints. I redesigned 10+ website pages based on competitive analysis to improve information architecture, simplifying navigation and clarifying VOVE ID’s products and services, contributing to a 60% growth in LinkedIn impressions. I also supported the marketing team with LinkedIn content highlighting KYC, KYB, and AML solutions to reinforce brand credibility and visibility. Earlier, I worked as an Intern UX Designer at Point Virgule, developing a user-centered prototype for a Canadian immigration and education services company and improving usability and navigation flows. As an Intern Web Designer at Brain Quest, I designed and improved landing pages for e-commerce platforms using Wix, enhancing layout hierarchy and user engagement. I’m eager to continue delivering human-centered experiences and scalable design systems.…I am a Product & UX/UI Designer who thrives at the intersection of product strategy, design systems, and branding. At VOVE ID (Baobab '24) I led the brand redesign and built a scalable design system for a B2B SaaS identity verification platform, improving consistency across product and marketing touchpoints. I redesigned 10+ website pages based on competitive analysis to improve information architecture, simplifying navigation and clarifying VOVE ID’s products and services, contributing to a 60% growth in LinkedIn impressions. I also supported the marketing team with LinkedIn content highlighting KYC, KYB, and AML solutions to reinforce brand credibility and visibility. Earlier, I worked as an Intern UX Designer at Point Virgule, developing a user-centered prototype for a Canadian immigration and education services company and improving usability and navigation flows. As an Intern Web Designer at Brain Quest, I designed and improved landing pages for e-commerce platforms using Wix, enhancing layout hierarchy and user engagement. I’m eager to continue delivering human-centered experiences and scalable design systems.

Ayman El Felhi

Product Designer, UX Designer, UI Designer, +4

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I am a Product & UX/UI Designer who thrives at the intersection of product strategy, design systems, and branding. At VOVE ID (Baobab '24) I led the brand redesign and built a scalable design system for a B2B SaaS identity verification platform, improving consistency across product and marketing touchpoints. I redesigned 10+ website pages based on competitive analysis to improve information architecture, simplifying navigation and clarifying VOVE ID’s products and services, contributing to a 60% growth in LinkedIn impressions. I also supported the marketing team with LinkedIn content highlighting KYC, KYB, and AML solutions to reinforce brand credibility and visibility. Earlier, I worked as an Intern UX Designer at Point Virgule, developing a user-centered prototype for a Canadian immigration and education services company and improving usability and navigation flows. As an Intern Web Designer at Brain Quest, I designed and improved landing pages for e-commerce platforms using Wix, enhancing layout hierarchy and user engagement. I’m eager to continue delivering human-centered experiences and scalable design systems.…I am a Product & UX/UI Designer who thrives at the intersection of product strategy, design systems, and branding. At VOVE ID (Baobab '24) I led the brand redesign and built a scalable design system for a B2B SaaS identity verification platform, improving consistency across product and marketing touchpoints. I redesigned 10+ website pages based on competitive analysis to improve information architecture, simplifying navigation and clarifying VOVE ID’s products and services, contributing to a 60% growth in LinkedIn impressions. I also supported the marketing team with LinkedIn content highlighting KYC, KYB, and AML solutions to reinforce brand credibility and visibility. Earlier, I worked as an Intern UX Designer at Point Virgule, developing a user-centered prototype for a Canadian immigration and education services company and improving usability and navigation flows. As an Intern Web Designer at Brain Quest, I designed and improved landing pages for e-commerce platforms using Wix, enhancing layout hierarchy and user engagement. I’m eager to continue delivering human-centered experiences and scalable design systems.

Available to hire

I am a Product & UX/UI Designer who thrives at the intersection of product strategy, design systems, and branding. At VOVE ID (Baobab '24) I led the brand redesign and built a scalable design system for a B2B SaaS identity verification platform, improving consistency across product and marketing touchpoints. I redesigned 10+ website pages based on competitive analysis to improve information architecture, simplifying navigation and clarifying VOVE ID’s products and services, contributing to a 60% growth in LinkedIn impressions. I also supported the marketing team with LinkedIn content highlighting KYC, KYB, and AML solutions to reinforce brand credibility and visibility.

Earlier, I worked as an Intern UX Designer at Point Virgule, developing a user-centered prototype for a Canadian immigration and education services company and improving usability and navigation flows. As an Intern Web Designer at Brain Quest, I designed and improved landing pages for e-commerce platforms using Wix, enhancing layout hierarchy and user engagement. I’m eager to continue delivering human-centered experiences and scalable design systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

French

Advanced

English

Advanced

Work Experience

Product & UX/UI Designer at VOVE ID (Baobab ’24)

August 1, 2024 - January 1, 2026

Developed a user-centric prototype for a Canadian company specializing in immigration and education services, enhancing the platform's usability and client experience.

Intern UX/UI Designer at Point Virgul

July 1, 2024 - August 1, 2024

Designed a modern landing page for an e-commerce website using Wix, resulting in improved user experience and increased user engagement.

Intern UX/UI Designer at Brain Quest Consultancy and Training

May 1, 2024 - July 1, 2024

Skilled in teamwork and redesigning website; demonstrated ability to collaborate effectively, communicate ideas clearly, and contribute innovative solutions; committed to continual growth.

Intern UX/UI Designer at TechAscend

March 1, 2024 - April 1, 2024

Designed graphics and visual content for a Snapchat page specializing in football news and team formations.

Graphic Designer at Koora Zone Education

October 3, 2023 - December 3, 2023

Created graphics and visual content to support education initiatives.

Product & UX/UI Designer at VOVE ID

August 1, 2024 - January 1, 2026

Led a full brand redesign and established a scalable design system, improving visual consistency across product and marketing touchpoints. Redesigned website and dashboard to simplify verification flow, streamlined onboarding, built reusable UI components, and created product-focused visual content for LinkedIn to strengthen brand presence.

Intern UX Designer at Point Virgule

July 1, 2024 - August 1, 2024

Designed and improved landing pages for e-commerce platforms using Wix. Enhanced layout hierarchy and user engagement through structured UI decisions.

Intern UX/UI Designer at Tech Ascend

March 1, 2024 - April 1, 2024

Product & UX/UI Designer at VOVE ID (Baobab '24)

August 1, 2024 - January 1, 2026

Led a full brand redesign, established a scalable design system, redesigned website and dashboard to simplify verification flow and improve navigation clarity. Streamlined onboarding structure and built reusable UI components to accelerate design delivery. Created product-focused visual content for LinkedIn to strengthen brand positioning and digital presence.

Intern Web Designer at Brain Quest

May 1, 2024 - July 31, 2024

Designed and improved landing pages for e-commerce platforms using Wix. Enhanced layout hierarchy and user engagement through structured UI decisions.