Product & UX/UI designer who leads brand redesigns and builds scalable design systems for B2B SaaS. Focused on user-centered prototypes, clear information architecture, and UI decisions that improve usability and engagement. Experienced in translating research and competitive analysis into practical website and marketing improvements—supporting growth goals and strengthening brand credibility across product and LinkedIn touchpoints.

Ayman El Felhi

Product & UX/UI designer who leads brand redesigns and builds scalable design systems for B2B SaaS. Focused on user-centered prototypes, clear information architecture, and UI decisions that improve usability and engagement. Experienced in translating research and competitive analysis into practical website and marketing improvements—supporting growth goals and strengthening brand credibility across product and LinkedIn touchpoints.

Available to hire

Product & UX/UI designer who leads brand redesigns and builds scalable design systems for B2B SaaS. Focused on user-centered prototypes, clear information architecture, and UI decisions that improve usability and engagement.

Experienced in translating research and competitive analysis into practical website and marketing improvements—supporting growth goals and strengthening brand credibility across product and LinkedIn touchpoints.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Arabic
Fluent
French
Advanced
English
Advanced

Work Experience

Product & UX/UI Designer at VOVE ID (Baobab ‘24)
August 1, 2024 - January 1, 2026
Led brand redesign and built a scalable design system to ensure consistency across product and marketing. Redesigned the website and dashboard to simplify flows and improve navigation. Streamlined onboarding to enhance UX and reduce confusion. Built reusable UI components to accelerate delivery and cut repetitive work. Created content for LinkedIn to strengthen brand presence.
Product & UX/UI Designer at VOVE ID (Baobab '24)
August 1, 2024 - January 1, 2026
Led a full brand redesign, established a scalable design system, redesigned website and dashboard to simplify verification flow and improve navigation clarity. Streamlined onboarding structure and built reusable UI components to accelerate design delivery. Created product-focused visual content for LinkedIn to strengthen brand positioning and digital presence.
Product & UX/UI Designer at VOVE ID
August 1, 2024 - January 1, 2026
Led a full brand redesign and established a scalable design system, improving visual consistency across product and marketing touchpoints. Redesigned website and dashboard to simplify verification flow, streamlined onboarding, built reusable UI components, and created product-focused visual content for LinkedIn to strengthen brand presence.
Product & UX/UI Designer at VOVE ID (Baobab ’24)
August 1, 2024 - January 1, 2026
Developed a user-centric prototype for a Canadian company specializing in immigration and education services, enhancing the platform's usability and client experience.
Intern UX Designer at Point Virgule
July 1, 2024 - August 1, 2024
Designed and improved landing pages for e-commerce platforms using Wix. Enhanced layout hierarchy and user engagement through structured UI decisions.
Intern UX/UI Designer at Point Virgul
July 1, 2024 - August 1, 2024
Designed a modern landing page for an e-commerce website using Wix, resulting in improved user experience and increased user engagement.
Intern Web Designer at Brain Quest
May 1, 2024 - July 31, 2024
Designed and improved landing pages for e-commerce platforms using Wix. Enhanced layout hierarchy and user engagement through structured UI decisions.
Intern UX/UI Designer at Brain Quest Consultancy and Training
May 1, 2024 - July 1, 2024
Skilled in teamwork and redesigning website; demonstrated ability to collaborate effectively, communicate ideas clearly, and contribute innovative solutions; committed to continual growth.
Intern UX/UI Designer at Tech Ascend
March 1, 2024 - April 1, 2024
Intern UX/UI Designer at TechAscend
March 1, 2024 - April 1, 2024
Designed graphics and visual content for a Snapchat page specializing in football news and team formations.
Graphic Designer at Koora Zone Education
October 3, 2023 - December 3, 2023
Created graphics and visual content to support education initiatives.

Education

UX Research at Coursera & Edraak
January 11, 2030 - April 14, 2026
User Interface Design at Edraak
January 11, 2030 - April 14, 2026
AI for Designers at IxD
January 11, 2030 - April 14, 2026
UX Research at Coursera & Edraak
January 11, 2030 - May 5, 2026
User Interface Design at Edraak
January 11, 2030 - May 5, 2026
AI for Designers at IxDF (Interaction Design Foundation)
January 11, 2030 - May 5, 2026
Baccalaureate - Human sciences (UX Research) at Coursera & Edraak
January 11, 2030 - August 17, 2026
User Interface Design at Edraak
January 11, 2030 - August 17, 2026
AI for Designers at IxD
January 11, 2030 - August 17, 2026
UX Research (Course) at Coursera & Edraak
January 11, 2030 - August 17, 2026
User Interface Design (Course) at Edraak
January 11, 2030 - August 17, 2026
AI for Designers (Course) at I xD
January 11, 2030 - August 17, 2026
Baccalaureate (Human Sciences) — UX Research (Coursera & Edraak) — UI Design (Edraak) — AI for Designers (IxD) at Coursera, Edraak, IxD
January 11, 2030 - August 17, 2026

Qualifications

Baccalaureate in Human Sciences
January 11, 2030 - February 11, 2026
Enterprise Design Thinking
January 11, 2030 - February 11, 2026
UX Research
January 11, 2030 - February 11, 2026
User Interface
January 11, 2030 - February 11, 2026
Baccalaureate, Human Sciences
January 11, 2030 - February 16, 2026
Baccalaureate, Human Sciences
January 11, 2030 - February 16, 2026
UX Research – Coursera & Edraak
January 11, 2030 - February 16, 2026
User Interface Design – Edraak
January 11, 2030 - February 16, 2026
AI for Designers – IxD F
January 11, 2030 - February 16, 2026
Baccalaureate, Human sciences
January 11, 2030 - February 16, 2026
UX Research – Coursera & Edraak
January 11, 2030 - February 16, 2026
User Interface Design – Edraak
January 11, 2030 - February 16, 2026
AI for Designers – IxD F
January 11, 2030 - February 16, 2026
Baccalaureate Human sciences
January 11, 2030 - February 26, 2026
UX Research – Coursera & Edraak
January 11, 2030 - February 26, 2026
User Interface Design – Edraak
January 11, 2030 - February 26, 2026
AI for Designers – IxD F
January 11, 2030 - February 26, 2026
Baccalaureate, Human sciences
January 11, 2030 - April 14, 2026
Baccalaureate in Human Sciences
January 11, 2030 - May 5, 2026
UX Research
January 11, 2030 - May 5, 2026
User Interface Design
January 11, 2030 - May 5, 2026
AI for Designers
January 11, 2030 - May 5, 2026

Industry Experience

Education, Software & Internet, Professional Services, Media & Entertainment, Other, Financial Services