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I'm Venna Saras Wati, a Senior Product Marketing Manager with 9 years of experience across SaaS, CRM, and digital platforms. I translate customer journeys, life cycle insights, and commercial needs into product logic, workflows, and scalable capabilities for SME and enterprise clients. I have a proven track record bridging product, engineering, and go-to-market teams to drive adoption, usability, and monetization across platform ecosystems.…I'm Venna Saras Wati, a Senior Product Marketing Manager with 9 years of experience across SaaS, CRM, and digital platforms. I translate customer journeys, life cycle insights, and commercial needs into product logic, workflows, and scalable capabilities for SME and enterprise clients. I have a proven track record bridging product, engineering, and go-to-market teams to drive adoption, usability, and monetization across platform ecosystems.

Venna Saras Wati

Product Marketer, Growth Marketer, Digital Marketer, +1

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I'm Venna Saras Wati, a Senior Product Marketing Manager with 9 years of experience across SaaS, CRM, and digital platforms. I translate customer journeys, life cycle insights, and commercial needs into product logic, workflows, and scalable capabilities for SME and enterprise clients. I have a proven track record bridging product, engineering, and go-to-market teams to drive adoption, usability, and monetization across platform ecosystems.…I'm Venna Saras Wati, a Senior Product Marketing Manager with 9 years of experience across SaaS, CRM, and digital platforms. I translate customer journeys, life cycle insights, and commercial needs into product logic, workflows, and scalable capabilities for SME and enterprise clients. I have a proven track record bridging product, engineering, and go-to-market teams to drive adoption, usability, and monetization across platform ecosystems.

Available to hire

I’m Venna Saras Wati, a Senior Product Marketing Manager with 9 years of experience across SaaS, CRM, and digital platforms. I translate customer journeys, life cycle insights, and commercial needs into product logic, workflows, and scalable capabilities for SME and enterprise clients.
I have a proven track record bridging product, engineering, and go-to-market teams to drive adoption, usability, and monetization across platform ecosystems.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Product Manager (SaaS Platform) at PT Telkomsel Ekosistem Digital

July 1, 2024 - Present

Optimized activation and usage flows through workflow restructuring and usability improvements, contributing to an uplift in ARR within 8 months. Shaped end-to-end product logic, UX flows, and rule frameworks—including an AI-powered FAQ and visual flow builder—based on real customer interaction patterns at scale. Analyzed usage behavior and funnel drop-offs to refine interaction flows and improve feature adoption across SME and enterprise segments. Designed an end-to-end voucher and deal lifecycle ecosystem connecting internal ops, merchant partners, reseller channels, and customer redemptions within a subscription and promo commerce system. Led go-to-market and activation strategy for voucher and subscription use cases across B2B and B2C segments, bridging product capabilities with commercial adoption.

Product Marketing Manager at PT Telkomsel Ekosistem Digital

March 1, 2023 - June 1, 2024

Developed partner enablement frameworks and user-facing materials to standardize service delivery, improve product understanding, and support onboarding and migration across SME and enterprise clients.

Marketing Freelance at PT Jasa Cepat Indonesia (Klikn Clean)

October 1, 2023 - May 1, 2024

Rewrote CRM automation and customer lifecycle flows, improving retention by 35% and overall funnel efficiency.

Senior Product Marketing at Warung Pintar Group

November 1, 2021 - February 1, 2023

Led GTM strategy for a new product (Pay Later), achieving 25% adoption within 6 months. Improved lifecycle performance (+CTR 12%, +CVR 8%) through segmentation, journey refinement, and message optimization.

Campaign Lead at Warung Pintar Group

July 1, 2020 - October 1, 2021

Managed national campaigns, increasing repeat-buyers by 20% across FM CG segments. Acquired 4.7K users in 3 months (94% of target) through referral optimization and targeting improvements.

Marketing Lead at PT Jasa Cepat Indonesia (Klikn Clean)

December 1, 2016 - June 1, 2020

Built early brand presence and drove 40% lead growth through rebranding and digital demand generation. Secured partnerships with banks, telcos, and e-commerce partners; launched B2C service end-to-end in 2 weeks.