Hi, I'm Stacy Li, a Brand Identity and Digital Designer specializing in crafting cohesive visual systems for SaaS and multi-industry clients. I design brand identities, UI flows, and marketing assets, collaborating with product teams to boost usability and engagement across web, mobile, and social channels. I hold an M.S. in Landscape Architecture from Washington University in St. Louis and a B.S. from Xi’an University of Architecture and Technology, bringing a holistic design approach to every project. I enjoy turning complex ideas into clear, scalable design systems—and I love partnering with clients to translate their vision into vibrant brands that resonate.…

Stacy Li

Hi, I'm Stacy Li, a Brand Identity and Digital Designer specializing in crafting cohesive visual systems for SaaS and multi-industry clients. I design brand identities, UI flows, and marketing assets, collaborating with product teams to boost usability and engagement across web, mobile, and social channels. I hold an M.S. in Landscape Architecture from Washington University in St. Louis and a B.S. from Xi’an University of Architecture and Technology, bringing a holistic design approach to every project. I enjoy turning complex ideas into clear, scalable design systems—and I love partnering with clients to translate their vision into vibrant brands that resonate.…

Available to hire

Hi, I’m Stacy Li, a Brand Identity and Digital Designer specializing in crafting cohesive visual systems for SaaS and multi-industry clients. I design brand identities, UI flows, and marketing assets, collaborating with product teams to boost usability and engagement across web, mobile, and social channels.

I hold an M.S. in Landscape Architecture from Washington University in St. Louis and a B.S. from Xi’an University of Architecture and Technology, bringing a holistic design approach to every project. I enjoy turning complex ideas into clear, scalable design systems—and I love partnering with clients to translate their vision into vibrant brands that resonate.

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Skills

Experience Level

Brand Identity
Expert
UI
Expert
Web Design
Expert

Language

English
Advanced

Work Experience

Brand & Digital Designer at StartupTree
August 1, 2021 - March 1, 2023
Contributed brand and product design for a SaaS-based alumni networking platform, defining visual identity and digital experience across web, mobile, and marketing touchpoints. Designed and iterated core user flows and interface layouts in close collaboration with product managers and engineers, improving usability, engagement, and design consistency. Built scalable UI and brand guidelines and delivered marketing assets (social, email, promotions) to support product growth and cohesive brand communication. Enhanced brand identities and revitalized style guides for diverse clientele spanning food, technology, real estate, and healthcare. Created logo variations, brand colors, typography and business stationery. Produced production-ready graphics campaigns for social media on Facebook, Instagram, and LinkedIn, ensuring brand consistency and engagement across platforms. Collaborated with clients to align on vision, design concepts, and feedback to meet business requirements.
Branding Designer at Upwork
July 1, 2024 - Present
Participated in end-to-end brand identity and rebranding projects for local clients across multiple industries, delivering complete visual systems including logo design, iconography, typography, color systems and digital assets. Developed and presented creative concepts and design proposals that addressed complex branding and marketing challenges, ensuring alignment with client needs and market context. Contributed to integrated marketing campaigns, including social media content, promotional materials, email marketing assets, and digital advertisements, supporting brand awareness and campaign performance.
Branding Designer at Zematro Design Studio
April 1, 2023 - July 1, 2024
Branding Designer contributing to end-to-end branding and visual systems for local clients across multiple industries, delivering logo design, iconography, typography, color systems and digital assets. Developed and presented creative concepts and design proposals addressing complex branding and marketing challenges, ensuring alignment with client needs and market context. Contributed to integrated marketing campaigns, including social media content, promotional materials, email marketing assets, and digital advertisements, supporting brand awareness and campaign performance.

Education

Master of Science in Landscape Architecture at Washington University in St. Louis
August 1, 2018 - June 1, 2021
Bachelor of Science in Landscape Architecture at Xi’an University of Architecture and Technology
April 1, 2016 - February 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Healthcare, Professional Services, Education

Skills

Experience Level

Brand Identity
Expert
UI
Expert
Web Design
Expert