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Pippa Dziubinski is a UK-based Fractional Head of Marketing with nearly 20 years’ experience helping DTC and subscription brands scale through clear strategy and hands-on execution. She partners with founder-led businesses to build strong commercial foundations across acquisition, CRM, ecommerce and lifecycle, delivering measurable growth without heavy resource. Most recently Acting Head of Marketing for a fast-growing subscription start-up, Pippa brings deep expertise in retention, subscription economics and performance-led decision making. She is particularly drawn to purpose-driven brands in wellness, wellbeing, travel, pets and ethical or sustainable start-ups, where commercial growth and positive impact go hand in hand.…Pippa Dziubinski is a UK-based Fractional Head of Marketing with nearly 20 years’ experience helping DTC and subscription brands scale through clear strategy and hands-on execution. She partners with founder-led businesses to build strong commercial foundations across acquisition, CRM, ecommerce and lifecycle, delivering measurable growth without heavy resource. Most recently Acting Head of Marketing for a fast-growing subscription start-up, Pippa brings deep expertise in retention, subscription economics and performance-led decision making. She is particularly drawn to purpose-driven brands in wellness, wellbeing, travel, pets and ethical or sustainable start-ups, where commercial growth and positive impact go hand in hand.

Pippa Dziubinski

Marketer, Marketing Strategist, Growth Marketer, +2

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Pippa Dziubinski is a UK-based Fractional Head of Marketing with nearly 20 years’ experience helping DTC and subscription brands scale through clear strategy and hands-on execution. She partners with founder-led businesses to build strong commercial foundations across acquisition, CRM, ecommerce and lifecycle, delivering measurable growth without heavy resource. Most recently Acting Head of Marketing for a fast-growing subscription start-up, Pippa brings deep expertise in retention, subscription economics and performance-led decision making. She is particularly drawn to purpose-driven brands in wellness, wellbeing, travel, pets and ethical or sustainable start-ups, where commercial growth and positive impact go hand in hand.…Pippa Dziubinski is a UK-based Fractional Head of Marketing with nearly 20 years’ experience helping DTC and subscription brands scale through clear strategy and hands-on execution. She partners with founder-led businesses to build strong commercial foundations across acquisition, CRM, ecommerce and lifecycle, delivering measurable growth without heavy resource. Most recently Acting Head of Marketing for a fast-growing subscription start-up, Pippa brings deep expertise in retention, subscription economics and performance-led decision making. She is particularly drawn to purpose-driven brands in wellness, wellbeing, travel, pets and ethical or sustainable start-ups, where commercial growth and positive impact go hand in hand.

Available to hire

Pippa Dziubinski is a UK-based Fractional Head of Marketing with nearly 20 years’ experience helping DTC and subscription brands scale through clear strategy and hands-on execution. She partners with founder-led businesses to build strong commercial foundations across acquisition, CRM, ecommerce and lifecycle, delivering measurable growth without heavy resource.

Most recently Acting Head of Marketing for a fast-growing subscription start-up, Pippa brings deep expertise in retention, subscription economics and performance-led decision making. She is particularly drawn to purpose-driven brands in wellness, wellbeing, travel, pets and ethical or sustainable start-ups, where commercial growth and positive impact go hand in hand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Acting Head of Marketing (Interim) at Caboodle Pet Brands

September 1, 2024 - Present

Senior in-house marketing, CRM and ecommerce support for a fast-growing subscription-based pet brand. Led marketing activity across brand, CRM, ecommerce and customer experience; delivered new product launches (subscription and one-off); optimized Shopify, Recharge and customer journeys; designed and implemented Klaviyo lifecycle programmes (welcome, abandoned cart, churn prevention, upsell to subscription); built annual CRM strategy achieving 20:1 ROI on warm activity; created monthly KPI dashboards to guide forecasting and decision-making (CPA, CAC, LTV, attrition, conversion, AOV, NPS). Provided hands-on customer comms support across live chat, email and phone.

Founder & Marketing Director at The Little Art Collection – Ecommerce Lifestyle Brand

February 1, 2016 - December 1, 2021

Founded, launched and scaled a UK-based babywear and lifestyle ecommerce brand. End-to-end ownership of brand, proposition, marketing and ecommerce; built and managed Shopify, Etsy and Not On The High Street storefronts; UX redesign to improve conversions and cross-sell; SEO strategy; integrated campaigns across paid, owned and earned media; managed influencer activity, PR, partnerships and consumer events; owned budgets, supply chain, forecasting and performance tracking; delivered full customer lifecycle activity from acquisition to retention and advocacy.

Senior Product Manager at Guide Dogs for the Blind

July 1, 2014 - February 1, 2016

Strategic ownership of multi-product fundraising portfolio (Sponsor a Puppy subscriptions, Cash, Raffle & Lottery subscriptions); managed 8-figure income and expenditure budgets; developed 5-year growth plans and forecasts; led acquisition, retention, cross-sell and reactivation strategies to maximise lifetime value; line-managed multiple teams (up to 40–50 people); senior stakeholder and supplier management.

Direct Marketing Campaigns Manager at Guide Dogs for the Blind

December 1, 2012 - July 1, 2014

Accountable for acquisition and retention strategy representing £35m gross income; led and developed the Marketing Campaigns Team; oversaw full-channel marketing delivery and performance optimisation.