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I'm a marketing leader with a track record of building brands, shaping strategy, and delivering meaningful growth across complex products and competitive markets. I combine creative energy with commercial focus, developed through years of working across sectors, channels, and business models. I build teams, scale marketing functions, and help companies grow – turning positioning into programs that perform, and strategy into execution that lasts. I’m drawn to companies solving real problems and the challenge of building marketing that earns its place at the table.…I'm a marketing leader with a track record of building brands, shaping strategy, and delivering meaningful growth across complex products and competitive markets. I combine creative energy with commercial focus, developed through years of working across sectors, channels, and business models. I build teams, scale marketing functions, and help companies grow – turning positioning into programs that perform, and strategy into execution that lasts. I’m drawn to companies solving real problems and the challenge of building marketing that earns its place at the table.

Patricia Alfheim

Marketer, Brand Strategist, Growth Marketer, +7

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I'm a marketing leader with a track record of building brands, shaping strategy, and delivering meaningful growth across complex products and competitive markets. I combine creative energy with commercial focus, developed through years of working across sectors, channels, and business models. I build teams, scale marketing functions, and help companies grow – turning positioning into programs that perform, and strategy into execution that lasts. I’m drawn to companies solving real problems and the challenge of building marketing that earns its place at the table.…I'm a marketing leader with a track record of building brands, shaping strategy, and delivering meaningful growth across complex products and competitive markets. I combine creative energy with commercial focus, developed through years of working across sectors, channels, and business models. I build teams, scale marketing functions, and help companies grow – turning positioning into programs that perform, and strategy into execution that lasts. I’m drawn to companies solving real problems and the challenge of building marketing that earns its place at the table.

Available to hire

I’m a marketing leader with a track record of building brands, shaping strategy, and delivering meaningful growth across complex products and competitive markets.

I combine creative energy with commercial focus, developed through years of working across sectors, channels, and business models. I build teams, scale marketing functions, and help companies grow – turning positioning into programs that perform, and strategy into execution that lasts. I’m drawn to companies solving real problems and the challenge of building marketing that earns its place at the table.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Norwegian

Advanced

Work Experience

Marketing Manager at IndyKite

January 1, 2022 - Present

Building and leading the marketing capability to drive growth, demand generation, global positioning and brand awareness.

Communication Manager at Piql AS

May 1, 2018 - December 1, 2021

Led global communication and marketing activities across 26 countries to build the brand, engage audiences and market Piql tech and services. Developed new channels and tactics and enhanced impact through data analytics, while positioning Piql from hardware to a SaaS provider.

Assistant Director, Strategic Engagement at CERT Australia

May 1, 2015 - May 1, 2018

Built the public profile of CERT Australia and increased community understanding of cyber security threats. Created niche content for diverse channels and engaged internationally with partners and counterparts.

Team Leader Media, Communication and Government Relations at Australian Crime Commission

December 1, 2010 - May 1, 2015

Managed all media engagement, positioned the agency as the authority on organised crime, advised executives, and delivered successful events and launches. Built relationships with partner agencies and journalists, delivering content that drove behavioural change.

Media and Communication Officer at Australian Customs and Border Protection Service

May 1, 2007 - December 1, 2010

Handled media relations, internal and external communication, and stakeholder engagement.

Project Officer at Australian Trade Commission

January 1, 2006 - May 1, 2007

Project officer supporting trade promotion and related initiatives.