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Hi, I’m Kaori Kido, a strategic growth marketer based in Basingstoke, UK. I have 7+ years of experience driving acquisition, influencer partnerships, and retention initiatives in the Japanese market. I’ve built and scaled brand presence through data-driven growth strategies, media and influencer collaborations, and customer-centric localization, and I enjoy partnering with global teams to translate market insights into campaigns that raise awareness, engagement, and revenue.…Hi, I’m Kaori Kido, a strategic growth marketer based in Basingstoke, UK. I have 7+ years of experience driving acquisition, influencer partnerships, and retention initiatives in the Japanese market. I’ve built and scaled brand presence through data-driven growth strategies, media and influencer collaborations, and customer-centric localization, and I enjoy partnering with global teams to translate market insights into campaigns that raise awareness, engagement, and revenue.

Kaori Kido

Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Kaori Kido, a strategic growth marketer based in Basingstoke, UK. I have 7+ years of experience driving acquisition, influencer partnerships, and retention initiatives in the Japanese market. I’ve built and scaled brand presence through data-driven growth strategies, media and influencer collaborations, and customer-centric localization, and I enjoy partnering with global teams to translate market insights into campaigns that raise awareness, engagement, and revenue.…Hi, I’m Kaori Kido, a strategic growth marketer based in Basingstoke, UK. I have 7+ years of experience driving acquisition, influencer partnerships, and retention initiatives in the Japanese market. I’ve built and scaled brand presence through data-driven growth strategies, media and influencer collaborations, and customer-centric localization, and I enjoy partnering with global teams to translate market insights into campaigns that raise awareness, engagement, and revenue.

Available to hire

Hi, I’m Kaori Kido, a strategic growth marketer based in Basingstoke, UK. I have 7+ years of experience driving acquisition, influencer partnerships, and retention initiatives in the Japanese market.

I’ve built and scaled brand presence through data-driven growth strategies, media and influencer collaborations, and customer-centric localization, and I enjoy partnering with global teams to translate market insights into campaigns that raise awareness, engagement, and revenue.

Skills

CRM

Branding

Copywriting

Experience Level

CRM

Expert

Branding

Expert

Copywriting

Expert

Language

Japanese

Fluent

English

Advanced

Work Experience

Senior Affiliate Manager at Ventures Lab

June 20, 2023 - August 25, 2025

Owned affiliate performance and commercial optimisation across two B2C brands, managing a portfolio of 250+ partners. Analysed ROI and partner-level performance to identify underperforming deals, renegotiating commercial terms and reducing average monthly costs by 35%. Prioritised partner mix and acquisition quality to improve downstream conversion and lifetime value. Expanded responsibilities: CRM & Retention; double monthly conversions through seasonal ad hoc campaigns and an automated journey for non-FTD users. Increased monthly deposits by 59% and active users by 88% via automated reactivation campaigns for lapsed users.

Affiliate Marketing Manager at Fuse Media

November 1, 2021 - May 1, 2023

Built and scaled the affiliate and influencer partner portfolio, acquiring and activating 170+ partners including media publishers and nano-/micro-influencers. Led cross-channel coordination across the acquisition department as a project manager, working with a market research firm to deepen market understanding and strengthen brand presence in Japan. Drove traffic and revenue growth through strategic media and affiliate network partnerships, achieving 120% of overall targets.

Affiliate Account Manager at Intouch Games

September 1, 2019 - September 1, 2021

Designed and executed market-specific affiliate and nano-/micro-influencer campaigns, increasing monthly conversions by 350% and sign-ups by 200%. Conducted competitive and market analysis to identify new customer acquisition opportunities and improve affiliate positioning. Promoted from Affiliate Marketing Executive (Aug 2020) following successful market entry support and implementation of a new affiliate platform.