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Hi, I’m Anna Vainerman. I’m a Digital Marketing Specialist with 10+ years of experience spanning tech, SaaS, and e-commerce. I build data-driven content, manage Facebook, Instagram and LinkedIn channels, and plan, launch, and optimize paid campaigns using Facebook Ads Manager and Google Ads. I focus on delivering measurable growth through short-form video, email marketing, and SEO, while collaborating with cross-functional teams to align content with product goals. I enjoy AI-powered workflows and scalable content operations for remote and distributed teams.…Hi, I’m Anna Vainerman. I’m a Digital Marketing Specialist with 10+ years of experience spanning tech, SaaS, and e-commerce. I build data-driven content, manage Facebook, Instagram and LinkedIn channels, and plan, launch, and optimize paid campaigns using Facebook Ads Manager and Google Ads. I focus on delivering measurable growth through short-form video, email marketing, and SEO, while collaborating with cross-functional teams to align content with product goals. I enjoy AI-powered workflows and scalable content operations for remote and distributed teams.

Anna Vainerman

Digital Marketer, Content Creator, Social Media Manager, +2

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Hi, I’m Anna Vainerman. I’m a Digital Marketing Specialist with 10+ years of experience spanning tech, SaaS, and e-commerce. I build data-driven content, manage Facebook, Instagram and LinkedIn channels, and plan, launch, and optimize paid campaigns using Facebook Ads Manager and Google Ads. I focus on delivering measurable growth through short-form video, email marketing, and SEO, while collaborating with cross-functional teams to align content with product goals. I enjoy AI-powered workflows and scalable content operations for remote and distributed teams.…Hi, I’m Anna Vainerman. I’m a Digital Marketing Specialist with 10+ years of experience spanning tech, SaaS, and e-commerce. I build data-driven content, manage Facebook, Instagram and LinkedIn channels, and plan, launch, and optimize paid campaigns using Facebook Ads Manager and Google Ads. I focus on delivering measurable growth through short-form video, email marketing, and SEO, while collaborating with cross-functional teams to align content with product goals. I enjoy AI-powered workflows and scalable content operations for remote and distributed teams.

Available to hire

Hi, I’m Anna Vainerman. I’m a Digital Marketing Specialist with 10+ years of experience spanning tech, SaaS, and e-commerce. I build data-driven content, manage Facebook, Instagram and LinkedIn channels, and plan, launch, and optimize paid campaigns using Facebook Ads Manager and Google Ads. I focus on delivering measurable growth through short-form video, email marketing, and SEO, while collaborating with cross-functional teams to align content with product goals. I enjoy AI-powered workflows and scalable content operations for remote and distributed teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Russian

Fluent

Work Experience

Senior Technical Writer at Johnson & Johnson

January 1, 2024 - Present

Led development and maintenance of technical and user-facing documentation for complex MedTech products. Rebuilt documentation architecture during a major product transition and co-authored style guides with engineering, product and regulatory teams, improving content structure and reducing onboarding friction for new users.

Digital Marketing Specialist at Syntes AI

January 1, 2021 - January 1, 2024

Owned multi-channel content strategy across website, blog, social media and email campaigns, strengthening brand visibility and increasing organic traffic by 60% YoY. Optimized website structure and on-page content for SEO and UX using Google Analytics insights, improving conversion rates on key landing pages by 20% through content restructuring and A/B testing. Developed data-driven content for top- and mid-funnel campaigns and designed segmented email workflows with A/B-tested messaging, boosting engagement by 35% and retention by 18% while supporting a steady flow of qualified B2B leads and new key client acquisitions. Produced marketing collateral for B2B SaaS and e-commerce, aligned with brand positioning. Coordinated content operations and go-to-market campaigns; managed freelancers and vendors; maintained Airtable trackers; facilitated a tech exhibition generating 200+ leads and securing major clients.

Digital Marketing Specialist & Writer at Focus Factor Content Agency

January 1, 2013 - January 1, 2021

Developed and executed content marketing strategies across multi-channel campaigns (email, Facebook, Instagram, YouTube, LinkedIn), driving brand positioning and user acquisition. Produced long-form content on cybersecurity, blockchain and fintech, translated into clear narratives for non-experts. Created and optimized website content, UX and product copy using CMS and Google Analytics, increasing organic visibility by 40–120% through keyword strategy, technical content and link-building. Managed full social media presence and content calendars; planned, launched and optimized paid advertising campaigns in Facebook Ads Manager and Google Ads; achieved improvements in CPA and ROAS. Led remote content workflows and coordinated teams to deliver multiple client projects.