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I am Maverick Gunther Greissing, an executive with extensive experience in the media sector across print, events, digital and social platforms. I have built and monetized world-class content, leading content and sales teams, launching brands and creating strategic opportunities. Based in Milano, I combine hands-on operational leadership with strategic vision to drive revenue and growth. I roll up my sleeves to inspire teams through example, develop talent, and deliver outstanding results across editorial, production and commercial functions.…I am Maverick Gunther Greissing, an executive with extensive experience in the media sector across print, events, digital and social platforms. I have built and monetized world-class content, leading content and sales teams, launching brands and creating strategic opportunities. Based in Milano, I combine hands-on operational leadership with strategic vision to drive revenue and growth. I roll up my sleeves to inspire teams through example, develop talent, and deliver outstanding results across editorial, production and commercial functions.

Maverick Gunther Greissing

Executive Producer, Content Producer, Writer, +2

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I am Maverick Gunther Greissing, an executive with extensive experience in the media sector across print, events, digital and social platforms. I have built and monetized world-class content, leading content and sales teams, launching brands and creating strategic opportunities. Based in Milano, I combine hands-on operational leadership with strategic vision to drive revenue and growth. I roll up my sleeves to inspire teams through example, develop talent, and deliver outstanding results across editorial, production and commercial functions.…I am Maverick Gunther Greissing, an executive with extensive experience in the media sector across print, events, digital and social platforms. I have built and monetized world-class content, leading content and sales teams, launching brands and creating strategic opportunities. Based in Milano, I combine hands-on operational leadership with strategic vision to drive revenue and growth. I roll up my sleeves to inspire teams through example, develop talent, and deliver outstanding results across editorial, production and commercial functions.

Available to hire

I am Maverick Gunther Greissing, an executive with extensive experience in the media sector across print, events, digital and social platforms. I have built and monetized world-class content, leading content and sales teams, launching brands and creating strategic opportunities. Based in Milano, I combine hands-on operational leadership with strategic vision to drive revenue and growth.

I roll up my sleeves to inspire teams through example, develop talent, and deliver outstanding results across editorial, production and commercial functions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Advanced

French

Intermediate

Work Experience

Editor at BBC Top Gear Italia

March 1, 2022 - February 28, 2023

Editor of BBC Top Gear Italia, responsible for maintaining and developing the media brand's profile through production of world-class content – news stories, test drives and features – with added-value storytelling across print and multimedia formats.

Executive Board Member at Sprea Spa

May 1, 2019 - February 28, 2022

Executive Board Member responsible for achieving commercial goals through strategy and coordination of agency and client sales teams; development and exploitation of audience targeting; leadership and development of team; forecasting and rewards; closing partnerships.

Editorial Director, Automotive Business Unit at Sprea Spa

May 1, 2019 - February 28, 2022

Editorial Director, Automotive Business Unit: led creation and delivery of world-class content; kick-started new media brands; managed existing brands; attracted editorial talent; led production teams; coordinated delivery across platforms.

CEO & Editorial Director at Edizione Speciale / Lift Edizioni

June 1, 1999 - April 30, 2019

Founding partner; defined strategic focus on enthusiast (B2C) and trade (B2B) media in the Power Sports market; led startup and defined product development and editorial, circulation, advertising sales, marketing and production activities; accountable for P&L; led initiatives to enhance media properties and revenue; launched multiple brands and expanded to digital; led custom publishing initiatives.

Freelance Consultant at Milan, Italy

January 1, 1998 - May 31, 1999

Freelance contents and marketing consultant in the media, video games and ICT sectors.

Group Publisher, Videogames and Computer Business Units at Il Mio Castello / Future Publishing

January 1, 1992 - December 31, 1997

Led the company’s expansion into the videogames and consumer computer sectors; launched 7 magazines; oversaw editorial, circulation, advertising sales, marketing and production; managed P&L until the division was sold; negotiated licensing with Pearson and Sony; launched Official PlayStation Magazine Italy and PlayStation Format; pioneered CD-ROM/DVD promotional vehicles; built and led teams.