Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

For over 18 years, I’ve been helping brands find their voice, define their purpose, and connect with people in ways that drive real growth. From tech and FMCG to telecom and iGaming, I’ve partnered with C-suites and creative teams to build positioning platforms and go‑to‑market strategies rooted in deep consumer insight. My journey through agencies like Ogilvy, McCann, Saatchi & Saatchi, and Grey shaped a passion for turning data and human behavior into narratives that move markets, spark advocacy, and elevate brand love.…For over 18 years, I’ve been helping brands find their voice, define their purpose, and connect with people in ways that drive real growth. From tech and FMCG to telecom and iGaming, I’ve partnered with C-suites and creative teams to build positioning platforms and go‑to‑market strategies rooted in deep consumer insight. My journey through agencies like Ogilvy, McCann, Saatchi & Saatchi, and Grey shaped a passion for turning data and human behavior into narratives that move markets, spark advocacy, and elevate brand love.

Misha Cherniak





For over 18 years, I’ve been helping brands find their voice, define their purpose, and connect with people in ways that drive real growth. From tech and FMCG to telecom and iGaming, I’ve partnered with C-suites and creative teams to build positioning platforms and go‑to‑market strategies rooted in deep consumer insight. My journey through agencies like Ogilvy, McCann, Saatchi & Saatchi, and Grey shaped a passion for turning data and human behavior into narratives that move markets, spark advocacy, and elevate brand love.…For over 18 years, I’ve been helping brands find their voice, define their purpose, and connect with people in ways that drive real growth. From tech and FMCG to telecom and iGaming, I’ve partnered with C-suites and creative teams to build positioning platforms and go‑to‑market strategies rooted in deep consumer insight. My journey through agencies like Ogilvy, McCann, Saatchi & Saatchi, and Grey shaped a passion for turning data and human behavior into narratives that move markets, spark advocacy, and elevate brand love.

Available to hire

For over 18 years, I’ve been helping brands find their voice, define their purpose, and connect with people in ways that drive real growth. From tech and FMCG to telecom and iGaming, I’ve partnered with C-suites and creative teams to build positioning platforms and go‑to‑market strategies rooted in deep consumer insight. My journey through agencies like Ogilvy, McCann, Saatchi & Saatchi, and Grey shaped a passion for turning data and human behavior into narratives that move markets, spark advocacy, and elevate brand love.

Skills

Brand Identity

Copywriting

Presentation Design

Experience Level

Brand Identity

Expert

Copywriting

Expert

Presentation Design

Expert

Language

Ukrainian

Fluent

English

Fluent

Russian

Advanced

Work Experience

Head of Brand Strategy / Co-founder at Concepto One

August 1, 2023 - Present

Founded and led a boutique brand strategy consultancy delivering cross-functional campaigns and strategic brand initiatives for startups and established brands across Europe, Ukraine, and Central Asia. Built and led core teams of brand strategists, digital strategists, and a creative unit; directed multi-market, cross-functional teams to align brand, communications, and commercial strategy; orchestrated 20+ C-suite workshops and high-impact sprints to drive market expansion and growth.

Marketing Director at Miyamoto International Ukraine

February 1, 2022 - August 31, 2023

Led the launch and full-scale market entry of Miyamoto International, a US-based global engineering and resilience firm, into Ukraine during the early reconstruction phase. Built the brand presence, visibility, and communications ecosystem from the ground up.

Brand Consultant / Strategy Director at Cherniak Brand Consulting

April 1, 2016 - February 28, 2022

Founded and led a strategic brand & communications consultancy delivering high-impact projects across Ukraine, Central Asia, and Central and Eastern Europe. Served as a senior brand strategist for leading global network agencies and international clients such asVodafone, Carlsberg, Lactalis, and more; piloted 360° campaigns and brand-building initiatives.

Strategic Planning Director at Kyiv Mullen Lowe Ukraine

January 1, 2013 - February 28, 2015

Developed consumer insight-driven strategies and led 360° communications campaigns for leading FMCG and telecom brands; directed integrated planning and creative execution.

Strategic Planning Director at Almaty G Force CCAR (Grey affiliated)

February 1, 2015 - February 1, 2016

Localised global brand strategies for key Central Asian markets, ensuring cultural relevance and market fit; collaborated with leading local and international brands and clients such as Kaspi.kz, Danone, British American Tobacco, and others. Directed integrated 360° campaigns from insights to ROI measurement.

Head of Trend Watching at ADV Group (Ukraine)

January 1, 2009 - December 31, 2011

Led consumer trend analysis and strategic foresight initiatives to inform brand campaigns and product development; contributed to agency-wide trend insights for multiple clients.

Consumer Trends Analyst at McCann Erickson Ukraine

January 1, 2007 - December 31, 2009

Analyzed consumer trends and market dynamics to support brand planning and campaign development; collaborated across departments to translate insights into actionable marketing strategies.