Led coverage campaigns securing national, regional and local media results; maintained relationships with top editors, reporters and influencers; managed day-to-day client correspondence, scheduling and reporting; assisted with press releases, pitches, press kits and ROI reporting; supported agency accounts through building media lists and facilitating media events, press trips and new business presentations.

Senior Account Executive / Account Executive at C&R PR

May 1, 2016 - May 1, 2021

Led campaigns and ensured account teams executed PR plans and hit KPIs; developed compelling PR plans through storytelling; oversaw day-to-day client communications, media relations, writing, pitching and awards strategy; conducted industry research on trends and comps; sought meaningful brand partnerships; assisted with new business RFPs and presentations; supported and trained junior staff; coverage results included New York Times, Wall Street Journal, Sunset, Travel + Leisure, Condé Nast Traveler, AFAR, etc.

Freelance Publicist at Independent / Freelance

May 1, 2021 - Present

Assist small businesses in earning local exposure through marketing and public relations efforts; support agencies with media relations including pitching, writing, planning and client communications; collaborate with multiple agencies such as The Brandman Agency, Decker Royal, RARE Public Relations, Heather Patt PR, The Keown Company, Muse Group, and others.