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I am a creative and data-driven Social Media Strategist with 8+ years of experience developing and implementing comprehensive social media strategies across TikTok, Instagram, Meta, LinkedIn, and YouTube. I excel at creating, curating, and scheduling engaging content that adheres to brand guidelines, while staying ahead of platform trends and cultural shifts to keep strategies relevant and high-performing. I monitor performance metrics, translate data into actionable adjustments that boost engagement, reach, and audience growth, and collaborate with design and marketing teams to ensure cohesive brand messaging. I thrive in remote environments with strong self-motivation and organizational discipline, delivering high-quality social programs and building engaged online communities.…I am a creative and data-driven Social Media Strategist with 8+ years of experience developing and implementing comprehensive social media strategies across TikTok, Instagram, Meta, LinkedIn, and YouTube. I excel at creating, curating, and scheduling engaging content that adheres to brand guidelines, while staying ahead of platform trends and cultural shifts to keep strategies relevant and high-performing. I monitor performance metrics, translate data into actionable adjustments that boost engagement, reach, and audience growth, and collaborate with design and marketing teams to ensure cohesive brand messaging. I thrive in remote environments with strong self-motivation and organizational discipline, delivering high-quality social programs and building engaged online communities.

Mehak Dawar

Social Media Manager, Content Producer, Marketing Strategist, +5

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I am a creative and data-driven Social Media Strategist with 8+ years of experience developing and implementing comprehensive social media strategies across TikTok, Instagram, Meta, LinkedIn, and YouTube. I excel at creating, curating, and scheduling engaging content that adheres to brand guidelines, while staying ahead of platform trends and cultural shifts to keep strategies relevant and high-performing. I monitor performance metrics, translate data into actionable adjustments that boost engagement, reach, and audience growth, and collaborate with design and marketing teams to ensure cohesive brand messaging. I thrive in remote environments with strong self-motivation and organizational discipline, delivering high-quality social programs and building engaged online communities.…I am a creative and data-driven Social Media Strategist with 8+ years of experience developing and implementing comprehensive social media strategies across TikTok, Instagram, Meta, LinkedIn, and YouTube. I excel at creating, curating, and scheduling engaging content that adheres to brand guidelines, while staying ahead of platform trends and cultural shifts to keep strategies relevant and high-performing. I monitor performance metrics, translate data into actionable adjustments that boost engagement, reach, and audience growth, and collaborate with design and marketing teams to ensure cohesive brand messaging. I thrive in remote environments with strong self-motivation and organizational discipline, delivering high-quality social programs and building engaged online communities.

Available to hire

I am a creative and data-driven Social Media Strategist with 8+ years of experience developing and implementing comprehensive social media strategies across TikTok, Instagram, Meta, LinkedIn, and YouTube. I excel at creating, curating, and scheduling engaging content that adheres to brand guidelines, while staying ahead of platform trends and cultural shifts to keep strategies relevant and high-performing.

I monitor performance metrics, translate data into actionable adjustments that boost engagement, reach, and audience growth, and collaborate with design and marketing teams to ensure cohesive brand messaging. I thrive in remote environments with strong self-motivation and organizational discipline, delivering high-quality social programs and building engaged online communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Hindi

Fluent

Work Experience

Social Media & Engagement Strategist at Boehringer Ingelheim

January 1, 2024 - Present

Developed and executed communication concepts, plans, and editorial calendars for social media channels in close collaboration with Content, UX, and Paid Media teams; translated real-time audience insights into high-performing social content; coordinated cross-functional, regional teams to deliver brand-safe, scalable, and measurable social media impact; built real-time KPI dashboards and social media reporting supporting governance tracking; streamlined approval flows reducing turnaround times while ensuring compliance and brand safety.

Senior Manager - Digital Media Consultant at Ipsos Research

January 1, 2022 - December 31, 2024

Designed cross-channel social media strategies and communication plans using social listening insights, improving campaign relevance; led organic and paid social media initiatives across major platforms, increasing engagement; supported paid media optimization through creative performance analysis, CTR tracking, and content iteration; translated social listening insights into actionable content strategies and identified culture/platform trends monthly; planned and executed influencer and creator campaigns achieving higher CTR; owned community management and moderation with local teams; built real-time KPI dashboards and reports for governance.

Lead Digital Media Analyst at Decision Resources Group (DRG)

January 1, 2019 - December 31, 2022

Led brand, sentiment, and community conversations analysis across 5+ global markets; analyzed 200K+ social media conversations to inform content creation and channel optimization; built live dashboards and reporting to support campaign governance; conducted competitive influencer benchmarking to guide strategy and messaging.

Social Media Listening Consultant at ZS Associates

January 1, 2016 - December 31, 2019

Produced 120+ social listening and insight reports across 20+ markets, covering brand performance, community sentiment, and influencer narratives; built predictive dashboards to track content performance and compliance metrics for campaigns; advised clients on community management approaches and governance; collaborated with agencies and internal teams to execute influencer-led and content-driven campaigns.

Social Media Strategist & Brand Manager at Boehringer Ingelheim

January 1, 2024 - Present

Developed and implemented comprehensive social media strategies across TikTok, Meta, and LinkedIn, aligning content with brand guidelines and commercial objectives to boost engagement 35% QoQ. Created, curated, and scheduled on-brand, channel-optimised content; monitored performance metrics and translated data into actionable strategy adjustments that improved CTR by 28% and strengthened audience engagement. Collaborated with design and marketing teams to ensure cohesive brand messaging across platforms, coordinated asset production, and managed creator partnerships to foster community connections. Stayed ahead of platform trends and cultural shifts, identifying 10+ monthly insights and converting them into high-performing content. Streamlined content governance and scheduling workflows, reducing approval turnaround time by 20%.

Senior Social Media & Content Strategist at Ipsos Research

January 1, 2022 - January 1, 2024

Developed and executed strategic social media plans for global clients across 5+ markets, managing content creation, scheduling, and performance tracking across multiple platforms. Analysed performance data using Sprinklr and Brandwatch, translating insights into optimised content strategies that improved engagement rates by 35% and CTR by 40%. Collaborated with design, creative, and paid media teams to ensure cohesive brand messaging and a consistent visual identity. Monitored emerging platform trends and updated channel mix to stay ahead of audience expectations. Developed scalable content frameworks and scheduling processes, reducing iteration time by 25% and enabling more on-brief delivery across concurrent client accounts.

Lead Social Media & Brand Analyst at Decision Resources Group (DRG)

January 1, 2019 - January 1, 2022

Analysed 200K+ online conversations and social media performance metrics across 5+ markets, producing structured reports that informed content strategy, brand tone, and platform optimisation decisions. Built KPI dashboards tracking engagement rates, reach, and campaign ROI across social programmes, enabling data-driven strategy adjustments and clear performance reporting for stakeholders. Conducted competitor benchmarking and customer journey mapping to guide content tone, platform strategy, and audience targeting across brand social channels.

Social Media Strategy & Analytics Consultant at ZS Associates

January 1, 2016 - January 1, 2019

Produced 120+ social media performance and insight reports across 20+ markets, tracking audience sentiment, platform trends, and engagement benchmarks to inform content strategy and brand development. Built predictive models and scheduling frameworks to optimise posting cadence, improving campaign relevance and audience reach by 30%. Partnered with creative teams to develop trend-based content recommendations and brand storytelling strategies, contributing to cohesive, high-quality social media output across global accounts.