Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Evelyn Martin. I’m a creative director and brand strategist who builds compelling narratives and experiences for lifestyle and luxury brands. I run Directionless Creative, a hub for my freelance projects and collaborations, where I oversee content, PR, events, and influencer programs across multiple channels. My work has delivered hundreds of millions of views and earned recognition in major outlets, all while staying hands-on with design, strategy, and execution. I’ve partnered with iconic brands like Budweiser, Johnnie Walker, Diageo, and LVMH on launches, activations, and experiential campaigns. I love turning complex challenges into clear, engaging experiences—whether accelerating e-commerce, forging strategic partnerships, or shaping media and influencer narratives. I’m excited to collaborate with teams that value creativity, impact, and authentic storytelling.…Hi, I’m Evelyn Martin. I’m a creative director and brand strategist who builds compelling narratives and experiences for lifestyle and luxury brands. I run Directionless Creative, a hub for my freelance projects and collaborations, where I oversee content, PR, events, and influencer programs across multiple channels. My work has delivered hundreds of millions of views and earned recognition in major outlets, all while staying hands-on with design, strategy, and execution. I’ve partnered with iconic brands like Budweiser, Johnnie Walker, Diageo, and LVMH on launches, activations, and experiential campaigns. I love turning complex challenges into clear, engaging experiences—whether accelerating e-commerce, forging strategic partnerships, or shaping media and influencer narratives. I’m excited to collaborate with teams that value creativity, impact, and authentic storytelling.

Evelyn Martin

Content Creator, Creative Director, Brand Designer, +3





Hi, I’m Evelyn Martin. I’m a creative director and brand strategist who builds compelling narratives and experiences for lifestyle and luxury brands. I run Directionless Creative, a hub for my freelance projects and collaborations, where I oversee content, PR, events, and influencer programs across multiple channels. My work has delivered hundreds of millions of views and earned recognition in major outlets, all while staying hands-on with design, strategy, and execution. I’ve partnered with iconic brands like Budweiser, Johnnie Walker, Diageo, and LVMH on launches, activations, and experiential campaigns. I love turning complex challenges into clear, engaging experiences—whether accelerating e-commerce, forging strategic partnerships, or shaping media and influencer narratives. I’m excited to collaborate with teams that value creativity, impact, and authentic storytelling.…Hi, I’m Evelyn Martin. I’m a creative director and brand strategist who builds compelling narratives and experiences for lifestyle and luxury brands. I run Directionless Creative, a hub for my freelance projects and collaborations, where I oversee content, PR, events, and influencer programs across multiple channels. My work has delivered hundreds of millions of views and earned recognition in major outlets, all while staying hands-on with design, strategy, and execution. I’ve partnered with iconic brands like Budweiser, Johnnie Walker, Diageo, and LVMH on launches, activations, and experiential campaigns. I love turning complex challenges into clear, engaging experiences—whether accelerating e-commerce, forging strategic partnerships, or shaping media and influencer narratives. I’m excited to collaborate with teams that value creativity, impact, and authentic storytelling.

Available to hire

Hi, I’m Evelyn Martin. I’m a creative director and brand strategist who builds compelling narratives and experiences for lifestyle and luxury brands. I run Directionless Creative, a hub for my freelance projects and collaborations, where I oversee content, PR, events, and influencer programs across multiple channels. My work has delivered hundreds of millions of views and earned recognition in major outlets, all while staying hands-on with design, strategy, and execution.

I’ve partnered with iconic brands like Budweiser, Johnnie Walker, Diageo, and LVMH on launches, activations, and experiential campaigns. I love turning complex challenges into clear, engaging experiences—whether accelerating e-commerce, forging strategic partnerships, or shaping media and influencer narratives. I’m excited to collaborate with teams that value creativity, impact, and authentic storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder at Directionless Creative

January 1, 2012 - Present

Boutique creative agency bringing brands to life through imagery, events, and ambassadorship. Provides content creation, business consulting, PR, social media management, and influencer marketing deliverables for global lifestyle, luxury, and hospitality brands. Best known as an expert in organic viral marketing, and event planning.

Senior Project Manager at HRA Diamond Group

January 1, 2024 - January 1, 2025

Established a BC-based wine import business for Poggio Torselli, a Tuscan winery acquired by HRA ownership. Managed licensing, compliance, and market entry. Worked across all portfolio businesses on acquisitions, market expansion, product launches, and multi-million-dollar partnerships.

Global E-Commerce Account Manager at HRA Diamond Group

January 1, 2022 - January 1, 2023

Ran the websites that sold Diageo’s portfolio of ultra rare whiskey and single malt scotch. Led a 100% remote team of developers, designers, and specialist contractors across Singapore, London, Australia, and Canada. Directed digital marketing campaigns across paid/organic search, PR, email, ecommerce strategy and execution for global prestige product releases, selling bottles valued up to $45,000 CAD to ultra-high-net-worth clients worldwide.

Brand Activation Manager, Luxury Spirits Portfolio at Diageo

January 1, 2017 - January 1, 2018

1 year project launching Diageo’s USA brand ambassador program in the Canadian market. Managed Toronto’s highest-value hospitality accounts, securing strategic partnerships and executing flagship brand experiences. Created an in-house alcohol influencer (evelynsmartini) with Diageo legal & brand teams, populated by my images & lifestyle.

Budweiser Brand Activation Manager at AB InBev (Anheuser-Busch)

December 31, 2014 - December 31, 2016

Selected from 1,300 applicants for Labatt’s national sales and marketing talent acceleration program and promoted through increasingly senior roles in 2.5 years. Managed 500+ key accounts across Canada’s three largest provinces, covering government liquor boards (BCL, LCBO, The Beer Store), private retail, grocery, and high-profile on-premise venues.

Creative Director at Directionless Creative

September 1, 2020 - Present

Founder and lead of Directionless Creative, consolidating freelance projects and brand collaborations. Oversee content, PR, events and influencer marketing for high-profile clients; built a portfolio centered on strategic storytelling and strong visual identity.

Global E-Commerce Account Manager at Diageo

March 1, 2022 - April 1, 2023

Embedded in a web development team to establish in-house e-commerce capacity for Diageo's portfolio of ultra-premium spirits. Led a 100% remote cross-disciplinary team; directed digital marketing across paid/organic/search, PR, email, and e-commerce strategy; managed global product launches and digital merchandising; executed luxury sales to ultra-high-net-worth clients in Asia; reported to the digital channel manager in Singapore.

Canadian Brand Ambassador at Estrella Damm

May 1, 2019 - March 1, 2020

Official spokesperson for Estrella Damm in Canada. Hosted VIP clients on international brand trips to Miami, Ibiza, & Barcelona; negotiated and executed brand sponsorships and events including Michelin-star dinners; reported to the Global Brand Manager in Barcelona.

Budweiser Brand Activation Manager at AB InBev

May 1, 2015 - October 1, 2017

Progressed through 6 senior sales/marketing roles over 2.5 years; managed 500+ key accounts across Canada’s provinces, including government boards (BCL, LCBO, The Beer Store), private retail, grocery and on-premise venues; led campaigns for Budweiser and related brands and reported to the Budweiser Canadian Brand Team.