Paul Dzubay

Freelance Designer at Freelance Design Practice

Delivered end-to-end creative support for a range of clients, including 3D animation, website design, product design, graphic design, photography, and more.

Co-Founder, Design Lead at Kito Wares

Founding member responsible for product design, creative direction, marketing, and production across key brand initiatives. Led the conception, design, and launch of the Jag Foam shoe, selling 10,000+ units and earning features in Hypebeast, Highsnobiety, and Nice Kicks. Directed packaging design, contributed to 3D modeling, and led product photoshoots and complex advertising campaigns. Conceptualized and executed a large-scale NASDAQ Times Square billboard campaign.

Contract Designer & Creative Strategist at FlowTiger

Led product design and production support across multiple client brands, including mockups, tech packs, and manufacturer coordination. Directed creative direction and performance marketing, producing high-performing ad creatives, email layouts, and social assets. Managed social media and UGC initiatives to support launches and growth.

Contract Designer & Creative Strategist at Bravest Studios

Expanded the brand from apparel into footwear, designing and launching large-scale releases. Led early-stage footwear concept development for the Bear Claw shoe, creating original mockups that defined the final design direction and remain in use across current marketing assets, in collaboration with the Bravest Studios design team. Led design and creative strategy for the 'Foot Clog' shoe, driving significant sales volume and viral attention across social platforms.

Contract Designer & Rollout Strategist at Esenes

Brought on to support the rollout strategy for the brand’s best-selling footwear product, the Eyeball Mule. Designed custom, non-traditional packaging, contributing to the product’s shelf presence and brand differentiation. Developed advertising and launch assets and coordinated distribution across a large media network, driving thousands of leads and supporting a profitable product launch.

Rollout Strategist & Coordinator at BBiMP

Oversaw creative vetting and preparation of promotional assets (product photography, photoshoots, posters) for distribution across launch channels. Built drop strategies for three major releases, including timeline planning, budget allocation, and outlet selection to maximize reach and signups. Planned and coordinated pre-drop media coverage, driving email and SMS acquisition and increased brand attention ahead of launch. Led rollout organization for the brand’s largest release, the Bugs Bunny shoe.