I'm a digital marketing specialist with 6+ years of experience driving growth for B2B and B2C SaaS products. I plan and execute data-driven marketing strategies across paid ads, SEO, email automation, and analytics, with a strong focus on measurable business outcomes and sustainable growth. I lead cross-functional initiatives from funnel optimization to community building, with a proven track record of boosting traffic, signups, and ROAS. I thrive in remote, fast-paced SaaS environments and enjoy turning data into action.

Bige Besik Ciyaman

I'm a digital marketing specialist with 6+ years of experience driving growth for B2B and B2C SaaS products. I plan and execute data-driven marketing strategies across paid ads, SEO, email automation, and analytics, with a strong focus on measurable business outcomes and sustainable growth. I lead cross-functional initiatives from funnel optimization to community building, with a proven track record of boosting traffic, signups, and ROAS. I thrive in remote, fast-paced SaaS environments and enjoy turning data into action.

Available to hire

I’m a digital marketing specialist with 6+ years of experience driving growth for B2B and B2C SaaS products. I plan and execute data-driven marketing strategies across paid ads, SEO, email automation, and analytics, with a strong focus on measurable business outcomes and sustainable growth.

I lead cross-functional initiatives from funnel optimization to community building, with a proven track record of boosting traffic, signups, and ROAS. I thrive in remote, fast-paced SaaS environments and enjoy turning data into action.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Marketing Operations Lead at Vanemar (Remote Boat Monitoring SaaS/Hardware)
February 1, 2025 - Present
Led end-to-end performance and brand awareness campaigns for Shopify-based hardware sales. Increased total traffic by 260% and purchases by 830%, achieving 2.49× ROAS on a $15K annual budget. Strengthened organic visibility through content optimization, driving 57% growth in organic traffic and 182% growth in impressions. Grew organic Instagram followers by 41% and paid Facebook followers by 452%. Monitored KPIs and reported insights to continuously optimize campaigns.
Digital Marketing Specialist at Malwation (Malware Analysis SaaS)
August 1, 2024 - January 1, 2025
Drove acquisition, retention, and awareness campaigns, increasing sign-ups by 50%. Developed go-to-market and content strategies, driving 213% growth in impressions and 161% growth in organic clicks. Grew organic Twitter followers by 45% and LinkedIn followers by 6%. Organized recurring events to support brand awareness and community building.
Digital Marketing Specialist at Volosoft (Open-source ABP Framework & Commercial SaaS)
March 1, 2022 - July 1, 2024
Owned and managed a $250K+ annual marketing budget, planning and executing multi-channel campaigns. Increased overall web site traffic by 90%+ through KPI-driven optimization. Drove a 2,000% increase in Twitter followers via organic and paid growth strategies. Led review collection campaigns contributing to 14 Gartner awards. Built email automation workflows in Brevo to support acquisition and retention. Built and scaled a user community via monthly Community Talks. Planned and delivered a yearly 2-day online conference, managing sponsorships, speakers, and agenda.
Business Development Manager at Security for Everyone (Vulnerability Assessment SaaS)
March 1, 2021 - March 1, 2022
Developed growth strategies aligned with business goals. Increased overall web site traffic by 300%. Grew the user base from 0 to 2,000 verified users in one year. Managed digital advertising campaigns on a $10K annual budget. Built automated email workflows in SendGrid for acquisition and retention.
Account Manager & Digital Marketer at MeetingHand (Event Management SaaS)
June 1, 2019 - December 1, 2020
Built automated email workflows in Mautic for onboarding and retention. Managed end-to-end account management including demos, contracts, and after-sales support. Improved onboarding email open rates and reduced early-stage churn through lifecycle automation.

Education

Master of International Marketing at Ankara University
January 1, 2019 - January 1, 2021
Bachelor of Business and Management at Leeds Beckett University
January 1, 2017 - January 1, 2018
Bachelor of Business Administration at Anadolu University
January 1, 2013 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment