Hi, I’m Keely Gillman, a senior leader in consumer insights and market research with 15+ years across entertainment, media, streaming, and tech. I help clients translate complex data into clear, actionable strategies that improve audience reach, content performance, and marketing effectiveness. I thrive on building global research programs, mentoring teams, and turning data into storytelling that drives business impact.…

Keely Gillman

Hi, I’m Keely Gillman, a senior leader in consumer insights and market research with 15+ years across entertainment, media, streaming, and tech. I help clients translate complex data into clear, actionable strategies that improve audience reach, content performance, and marketing effectiveness. I thrive on building global research programs, mentoring teams, and turning data into storytelling that drives business impact.…

Available to hire

Hi, I’m Keely Gillman, a senior leader in consumer insights and market research with 15+ years across entertainment, media, streaming, and tech. I help clients translate complex data into clear, actionable strategies that improve audience reach, content performance, and marketing effectiveness.

I thrive on building global research programs, mentoring teams, and turning data into storytelling that drives business impact.

See more

Work Experience

Senior Director, Ad Solutions (Tech and Platforms) at MarketCast
February 1, 2024 - Present
Lead global consumer insights and campaign performance evaluation for YouTube (Shorts, Music, Creators, YouTube TV) and HP across CTV, digital, sponsorship, influencer, and creator-led marketing. Deliver holistic and channel-level measurement of marketing effectiveness, with implications on brand health and business impact, partnering closely with Advanced Analytics and Data Science teams. Translate complex datasets into executive-ready, story-driven insights with clear strategic recommendations tied to client objectives. Present findings to senior client stakeholders, influencing optimization of media strategy, creative approach, and investment decisions. Lead cross-functional project teams and mentor senior research managers and offshore analysts, strengthening quality and consistency of insights delivery.
Vice President, TV Group at Screen Engine ASI
February 1, 2020 - January 1, 2024
Led research strategy and end-to-end execution for Apple TV+, Amazon Prime Video, ABC, Comedy Central, and Hallmark Channel. Managed content testing, title testing, ad/promo testing, brand studies, landscape research, and custom audience insights using quantitative and qualitative methodologies. Advised network and streaming executives on content positioning, greenlight decisions, marketing strategy, and audience targeting. Recognized for executive-level storytelling that connected research findings to programming and commercial outcomes.
Senior Vice President of Research at Aviron Pictures / Clarius
March 1, 2014 - January 1, 2020
Head of Research for film slate, providing strategic insights across acquisitions evaluation, greenlight support, content testing, positioning, creative testing, and pre-release tracking. Partnered with senior leaders across Marketing, Media, Publicity, Distribution, and Strategy to align decision-making around a unified data-driven vision. Built and analyzed custom performance databases to identify industry trends, risk factors, and predictors of commercial success, informing investment decisions. Presented research and strategic recommendations to studio executives, investors, and high-profile filmmakers. Managed external research vendors and ensured high-quality, results-oriented research across multiple study types.
Vice President (London & Los Angeles) at Ipsos MediaCT / OTX
September 1, 2009 - February 1, 2014
Led the Consumer Insights division for the Motion Picture Group, overseeing domestic film screenings, ad testing, and custom studies. Joined the MPG Executive Committee and Business Development Committee, supporting strategic growth and team leadership after relocating from London to Los Angeles. Built long-term client partnerships with Disney, Fox, and Sony, advising on theatrical, home entertainment, strategy, and distribution. Managed international research initiatives across China, Japan, Russia, Europe, Australia, and Latin America, including oversight of the first research screening in Beijing.
Senior Vice President (London & Los Angeles) at First Movies
July 1, 2002 - August 1, 2009
Oversaw project strategy and execution, team development, and story-driven analysis across high-profile studio accounts including Disney, Sony, Fox, Paramount, and Warner Bros. Played a key role in launching and scaling the Los Angeles office to support international business growth. Served as senior client advisor across studios, distributors, exhibitors, and independent filmmakers.

Education

BA (Hons) American Studies and English Literature at Keele University
January 11, 2030 - February 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services