I'm a seasoned SEO and GEO consultant with a proven track record of launching successful global search strategies for both startups and large enterprises. My strengths span keyword research, content optimization, and technical SEO, enabling me to craft tailored roadmaps that align with business goals and drive measurable growth. I collaborate closely with CEOs and cross-functional teams to ensure each initiative addresses unique business needs. I value honesty and organization, and I stay ahead of trends by focusing on AI-era search, local SEO, and building credible authority for long-term success.…

Yassin Ben Ayad

I'm a seasoned SEO and GEO consultant with a proven track record of launching successful global search strategies for both startups and large enterprises. My strengths span keyword research, content optimization, and technical SEO, enabling me to craft tailored roadmaps that align with business goals and drive measurable growth. I collaborate closely with CEOs and cross-functional teams to ensure each initiative addresses unique business needs. I value honesty and organization, and I stay ahead of trends by focusing on AI-era search, local SEO, and building credible authority for long-term success.…

Available to hire

I’m a seasoned SEO and GEO consultant with a proven track record of launching successful global search strategies for both startups and large enterprises. My strengths span keyword research, content optimization, and technical SEO, enabling me to craft tailored roadmaps that align with business goals and drive measurable growth.

I collaborate closely with CEOs and cross-functional teams to ensure each initiative addresses unique business needs. I value honesty and organization, and I stay ahead of trends by focusing on AI-era search, local SEO, and building credible authority for long-term success.

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Skills

Experience Level

Language

French
Fluent
English
Fluent
Spanish; Castilian
Advanced
Portuguese
Beginner

Work Experience

SEO/GEO Manager, IA-focused Strategy Lead at Revium
September 1, 2025 - Present
Develops AI-focused SEO strategies for the IA era, optimizing for Google AI previews, GEO, and local search; builds efficient workflows using Notion and Productive; strengthens E-E-A-T and domain authority.
Freelance Search Engine Optimization & GEO Consultant at Self-employed / Freelance
January 1, 2021 - Present
Provides SEO audits, keyword research, strategy, and implementation for brands including luxury perfume ecommerce, recruitment, real estate, and hospitality; helps clients reach top keyword positions within weeks.
Digital Marketing & SEO Manager at The Clifford Wallace Agency
October 1, 2018 - October 1, 2025
Optimizes online visibility through keyword-driven SEO and content marketing; conducts regular technical SEO audits; manages SEM, social campaigns, CRM growth, and UX-focused content.
SEO Executive at Croud - Performance Marketing Agency of the Year
November 1, 2021 - July 1, 2022
Keyword research, competitive analysis, Google My Business audit, technical audits, speed optimization, and high-value content collaboration with copywriting and marketing teams.
Website Designer & SEO Specialist at Impact Web Design
March 1, 2018 - November 1, 2021
Design and redesign Wix, Squarespace, and WordPress sites; SEO on-page/off-page optimization; technical audits; speed optimization; link building; collaboration with social and content teams.
Consultant externe en Marketing Digital at Franck Provost Australia
April 1, 2018 - September 1, 2018
Digital marketing audit; support content strategy; site optimization through keyword metadata; A/B testing and online advertising; alignment with marketing teams.
District General Manager at Total Marketing Services
October 1, 2016 - March 1, 2018
Brand development and strategic marketing across Australia; business results analysis; partner recruitment and team management; support for field sales and digital channels.
Business Developer B2B at Travaux.com
July 1, 2016 - October 1, 2016
Prospecting and client retention; revenue objectives; development of new partnerships; B2B marketing initiatives.
Responsable Stratégie et Marketing Junior at Oppizi
August 1, 2015 - January 1, 2016
Strategy development for growth; on/off-line marketing campaigns; partnership development and performance analysis.
Consultant Stratégie RSE at Hanyang University
January 1, 2014 - June 1, 2014
CSR strategy planning; energy cost reduction and management; promotion campaigns; sustainability assessment.
Business and Strategy Analyst at Groupon France
February 1, 2013 - August 1, 2013
Commercial analysis via Salesforce and dashboards; support to Western Zone Manager and senior leadership; develop commercial strategies.
Responsible Stratégie et Partenariat at ESE - Enseignement supérieur à l'étranger
September 1, 2012 - February 1, 2013
Customer analysis; social media monitoring; market research; partnerships with universities for international programs.
Fondateur, Chef de Projet Événementiel at Calligraff'it
September 1, 2011 - July 1, 2012
Event project management and art-focused initiatives with a network of artists and partners; leadership and coordination of events.
Dirigeant, Commercials de France at DCF - Dirigeant Commerciaux de France
March 1, 2012 - June 1, 2012
Founder role: manage-selected partnerships, marketing operations, and event projects for the organization; leadership and collaboration.
Commercial at Danone
November 1, 2011 - December 1, 2011
In-store sales outreach and field marketing activities; collaboration with retailers.
SEO/GEO Manager | Spécialiste SEO Technique & AIO at Revium
September 1, 2025 - Present
Develops comprehensive SEO strategies for the AI era, optimizing for Google's AI previews, traditional rankings, and local search domination; builds efficient processes with Notion and Productive to drive consistent results.
Freelance Search Engine Optimization & GEO Consultant at Freelance
January 1, 2021 - Present
Provides SEO and GEO consulting for a portfolio of brands, including e-commerce and B2B clients; delivers keyword research, on-page optimization, and technical audits to boost organic visibility and traffic.
SEO Manager | Digital Marketing & SEO at The Clifford Wallace Agency
October 1, 2018 - October 1, 2025
Optimized online visibility through keyword-driven SEO strategies, content marketing, on-page and off-page optimization, site architecture, and analytics; achieved notable keyword and traffic gains.
SEO Executive at Croud
November 1, 2021 - July 1, 2022
Performed keyword research, competitive analysis, Google My Business audits, technical audits, speed optimization, and link-building strategies; collaborated with Copywriting & Content Marketing teams.
Business & Strategy Analyst at Groupon France
February 1, 2013 - August 1, 2013
Analyzed performance, results, and customer base; built dashboards for regional managers; supported commercial strategies.
Responsable stratégie et partenariat at ESE - Enseignement supérieur à l'etranger
September 1, 2012 - February 1, 2013
Customer analysis and strategy development for international higher education partnerships; market research and feasibility studies.
Fondateur, Chef de projet évènementiel at Calligraff'it
September 1, 2011 - July 1, 2012
Founded an event project focused on urban art initiatives, coordinating teams and activities for a community event.
Dirigeant at Dirigeant Commerciaux de France
March 1, 2012 - June 1, 2012
Founder and project lead for sales leadership initiatives; organized partner outreach and project marketing.

Education

Master's degree, Management at NEOMA Business School
January 1, 2011 - January 1, 2015
Master of Business Administration (MBA) at Hanyang University
January 1, 2014 - January 1, 2014
Licence LEA at Université de Provence (Aix-Marseille I)
January 1, 2007 - January 1, 2011
Master's degree, Management at KEDGE Business School
January 1, 2011 - January 1, 2015
MBA at Hanyang University
January 1, 2014 - January 1, 2014
Licence LEA (Langues étrangères appliquées) at Université de Provence (Aix-Marseille I)
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Other, Education

Skills

Experience Level