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I am a dynamic and results-driven marketing leader with 16+ years of experience driving brand and business growth through data-led media strategies across APAC and EMEA. I excel in building and leading high-performing teams, orchestrating integrated performance and brand campaigns, and optimizing digital ecosystems to deliver measurable impact. I adapt business objectives into marketing and media strategies that accelerate ROI, customer acquisition, and long-term brand value.…I am a dynamic and results-driven marketing leader with 16+ years of experience driving brand and business growth through data-led media strategies across APAC and EMEA. I excel in building and leading high-performing teams, orchestrating integrated performance and brand campaigns, and optimizing digital ecosystems to deliver measurable impact. I adapt business objectives into marketing and media strategies that accelerate ROI, customer acquisition, and long-term brand value.

Joana Lagartinho

Marketing Strategist, Growth Marketer, Digital Marketer, +5

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I am a dynamic and results-driven marketing leader with 16+ years of experience driving brand and business growth through data-led media strategies across APAC and EMEA. I excel in building and leading high-performing teams, orchestrating integrated performance and brand campaigns, and optimizing digital ecosystems to deliver measurable impact. I adapt business objectives into marketing and media strategies that accelerate ROI, customer acquisition, and long-term brand value.…I am a dynamic and results-driven marketing leader with 16+ years of experience driving brand and business growth through data-led media strategies across APAC and EMEA. I excel in building and leading high-performing teams, orchestrating integrated performance and brand campaigns, and optimizing digital ecosystems to deliver measurable impact. I adapt business objectives into marketing and media strategies that accelerate ROI, customer acquisition, and long-term brand value.

Available to hire

I am a dynamic and results-driven marketing leader with 16+ years of experience driving brand and business growth through data-led media strategies across APAC and EMEA. I excel in building and leading high-performing teams, orchestrating integrated performance and brand campaigns, and optimizing digital ecosystems to deliver measurable impact. I adapt business objectives into marketing and media strategies that accelerate ROI, customer acquisition, and long-term brand value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

German

Intermediate

Portuguese

Fluent

Spanish; Castilian

Intermediate

Work Experience

Head Of Bidable Media at WPP Media Singapore

May 1, 2025 - January 1, 2026

Leads WPP Media MMD Singapore's bidable practice across Search, Social, and Programmatic channels; drives operational excellence and innovation across media delivery, campaign performance, and client satisfaction; oversees cross-functional collaboration among strategy, operations, and analytics teams to scale marketing impact; partners with senior client leads across Retail, FMCG, and Technology to define growth strategies and optimize investment efficiency.

Agency Performance Lead at WPP Media Singapore

July 1, 2024 - May 1, 2025

Defined and created best-in-class performance strategies; partnered with client teams to deeply understand their business objectives, develop tailored solutions, and cultivate long-term partnerships; supported agency new business pitches by demonstrating the power of digital performance strategies and GroupM capabilities; assisted agencies in winning new business and in retaining/growing existing business; aligned strategy with client objectives and agency capabilities to ensure optimal results; collaborated with Head of Bidable Practice to deliver unified growth initiatives; designed and implemented best-in-class performance frameworks for Group M's top APAC clients; supported new business pitches and client retention.

Regional Performance Director APAC at Essence MediaCom Singapore

January 1, 2023 - July 1, 2024

Led regional performance practice across APAC, defining data-driven media strategies and optimizing paid search, social, and programmatic campaigns; partnered with clients across Retail, FMCG, and Technology to drive growth, ROI, and investment efficiency.

Regional Performance Director at Essence MediaCom Singapore

May 1, 2020 - January 1, 2021

Directed regional performance initiatives, coordinating across markets to deliver scalable paid media strategies, reporting, and optimization.

Associate Performance Director at Essence MediaCom Singapore

May 1, 2019 - May 1, 2020

Supported performance leadership, enabling delivery of data-driven campaigns and client value creation; mentored teams and collaborated across functions to optimize media outcomes.

Senior Paid Search Manager at Sixt Rent a Car Germany

September 1, 2013 - October 1, 2016

Led paid search campaigns; planned and monitored online SEA activities; performed campaign analysis and reporting; trained interns; managed teams; used tools including Google Ads, Bing Ads, Yahoo!, and other campaign management platforms.

Online Campaign Manager at Banco Best Portugal

April 1, 2012 - August 1, 2012

Planned and monitored online campaigns (SEA, Display, Remarketing, YouTube); utilized Google Ads, Bing Ads, Yahoo!, AdM ob, and other platforms for performance reporting.

Online Campaign Manager at Indígena

April 1, 2010 - January 1, 2011

Online campaign planning and management across SEA, Display, Remarketing; ad operations, landing page testing and optimization; produced online campaigns and reporting.

Online Campaign Manager at Timwe Group Portugal

November 1, 2009 - April 1, 2010

Managed online campaigns (SEA, Display, YouTube); periodic campaign reporting; collaboration with web teams on content and performance.

Online Relationship Manager at Paginas Amarelas Portugal

December 1, 2008 - November 1, 2009

Multitask marketing role including online campaigns, client support, and mail/managing communications.

Junior Project Consultant at IBM

July 1, 2008 - September 1, 2008

Supported IT projects, implemented IT support processes, and contributed to technical documentation.

Regional Performance Director at Essence MediaCom Singapore

October 1, 2016 - May 1, 2019

Directed regional performance across Asia-Pacific; set strategy, led multi-channel campaigns, and optimized digital ecosystems to deliver measurable ROI.

Senior Paid Search Manager at Sixt Rent a Car (Germany)

September 1, 2013 - October 1, 2016

Managed online paid search campaigns across markets; planned and monitored SEA campaigns (Search, Display, Remarketing) and reported performance; trained interns and junior team members.

Online Campaign Manager at Banco Best Portugal

April 1, 2010 - January 1, 2012

Plan and monitor online campaigns (Search, Display, Remarketing); online product development (landing pages on CMS FarCry); analytics-based optimization.

Buzz/Social Marketing Online Campaign Manager at Tim We Group Portugal

November 1, 2009 - April 1, 2010

Buzz/Social Marketing Online Campaign Manager; plan and optimize online campaigns (Search, Social, Display, Remarket) with traffic and leads goals; periodic campaign reporting.