Hi, I’m Christina Cing Sian Lian, a UI/UX designer with over 3 years of experience crafting mobile, web, and IoT interfaces for startups and enterprise clients. I enjoy turning complex requirements into intuitive, user-centered designs and collaborating with product, engineering, and marketing teams in Agile environments to drive engagement and growth. When I’m not designing, I love refining design systems, exploring branding assets, and translating ideas into tangible front-end components using HTML, CSS, and JavaScript. I’m passionate about blending aesthetics with usability to deliver experiences that users love and teams are proud of.

Christina Cing Sian Lian

Hi, I’m Christina Cing Sian Lian, a UI/UX designer with over 3 years of experience crafting mobile, web, and IoT interfaces for startups and enterprise clients. I enjoy turning complex requirements into intuitive, user-centered designs and collaborating with product, engineering, and marketing teams in Agile environments to drive engagement and growth. When I’m not designing, I love refining design systems, exploring branding assets, and translating ideas into tangible front-end components using HTML, CSS, and JavaScript. I’m passionate about blending aesthetics with usability to deliver experiences that users love and teams are proud of.

Available to hire

Hi, I’m Christina Cing Sian Lian, a UI/UX designer with over 3 years of experience crafting mobile, web, and IoT interfaces for startups and enterprise clients. I enjoy turning complex requirements into intuitive, user-centered designs and collaborating with product, engineering, and marketing teams in Agile environments to drive engagement and growth.

When I’m not designing, I love refining design systems, exploring branding assets, and translating ideas into tangible front-end components using HTML, CSS, and JavaScript. I’m passionate about blending aesthetics with usability to deliver experiences that users love and teams are proud of.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

UI/UX Designer at HydroNeo (German Smart Aquaculture Startup)
July 1, 2024 - October 1, 2025
Led end-to-end design strategy for mobile, web and IoT platforms, collaborating with C-suite executives and product owners to align design vision with business objectives. Designed and shipped five critical features (Disease Radar, Disease Detection, P&L Analytics, Market Demand, Admin Panel) that improved operational efficiency and user engagement. Wrote detailed user stories and Jira tickets, facilitating clear communication between business, design and development teams. Created brand assets including the admin dashboard logo, IoT connection infographics, and product stickers to strengthen brand identity.
Lead UI/UX Designer at NetScriper Ltd / App Digital Agency
February 1, 2024 - July 1, 2024
Delivered 30+ website projects across automotive, e-commerce, healthcare, hospitality, and real estate—from concept through developer handoff. Established and maintained comprehensive design systems and guidelines, ensuring consistent user experiences and reducing handoff time. Created brand identity assets including app logos and marketing materials for social media campaigns.
Lead UI/UX Designer & Front-End Developer at TTES Ltd (IT Service Company)
August 1, 2023 - July 1, 2024
Designed and developed responsive front-end solutions using Figma, HTML5, CSS, Bootstrap, and JavaScript under tight project deadlines. Created scalable design guidelines standardizing typography, components, and interaction patterns, reducing design-development inconsistencies. Notable projects included Skinova (aesthetics clinic) appointment booking and Nippon Concrete website, which increased client engagement.
Lead UI/UX Designer & Web Developer at Freelance
November 1, 2022 - December 1, 2023
As a freelance UI/UX designer and Web Developer, worked on multiple projects including Ultimate Lifestyle (Healthcare SaaS) with user research and admin dashboard design; VES Gems & Jewels (E-commerce) with full-stack platform development; XDNet for Asia Pacific market expansion. Managed multiple concurrent projects across healthcare, e-commerce and SaaS, demonstrating versatility and strong project management.
UI/UX Designer at QuickQ Innovation (Logistics SaaS Startup)
January 1, 2022 - January 1, 2023
Designed intuitive interfaces for multiple logistics and delivery SaaS platforms, optimizing operational workflows and improving task completion rates. Conducted comprehensive user research and usability testing to validate design decisions and ensure product-market fit. Collaborated with cross-functional teams to deliver responsive web and mobile solutions that enhanced digital presence.

Education

BSc (Hons) Computing, First Class Honours at University of Greenwich
June 1, 2020 - February 1, 2022
Level 5 Diploma in Computing at NCC Education
June 1, 2019 - June 1, 2020
Level 4 Diploma in Computing at NCC Education
June 1, 2018 - June 1, 2019

Qualifications

Master of Adobe Illustrator
January 1, 2022 - February 13, 2026
Master of Adobe Photoshop
January 1, 2022 - February 13, 2026

Industry Experience

Software & Internet, Healthcare, Professional Services, Transportation & Logistics, Retail, Media & Entertainment