Elson Lee

Sr. Art Director at Merkle

Delivered coordinated marketing strategies and design solutions for clients such as Planet Fitness, Best Buy, Discover, Walgreens, Galderma, Sony, PlayStation, driving brand recognition, lead generation, and conversion across integrated 360° omni-channel campaigns (direct mailers, emails, social, landing pages, DCO, DOOH, microsites, decks, mobile assets). Implemented A/B testing to optimize design options, resulting in data-driven decisions that improved engagement and performance. Contributed to new business opportunities by showcasing digital capabilities and presenting concepts to stakeholders.

Art Director at Merkle

Developed customer journeys, personas, interactive designs, and targeted strategies to drive engagement. Maintained brand standards across assets with established guidelines. Executed hands-on design work and provided art direction from concept to completion.

Sr. Graphic Designer at Marc Realty

Led collaborations among brokerage, development, and property management to devise and execute branding and marketing strategies for 30+ commercial buildings, including promotions, tenant engagement initiatives, and investor outreach.

Graphic Designer at FCH

Translated business requirements and consumer insights into visually engaging designs for advertisements and promotions; leveraged audience data, product benefits, and KPIs to inform design decisions that supported higher sales.

Design Manager at University of Hawaii at Manoa

Led a team of four designers and one production assistant, ensuring pixel-perfect output and high-level work. Provided strategic art direction, mentorship, and budget management; orchestrated multiple initiatives with strict timelines. Initiated a departmental rebranding that enhanced client acquisition and revenue while aligning with organizational goals.