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I'm Sarah Garmston, a brand and design lead with a strong track record in B2B and B2C environments. I craft brand foundations, visual language, digital marketing assets, and engaging content across video, editorial, and UX/UI, always pushing for best-in-class design that drives impact. Since 2019 I led Panaseer’s brand and design, evolving into a broader marketing and product-focused role, and I’ve built a career spanning freelance work, publishing, education, and NGO branding across multiple regions. Prior to joining Panaseer, I freelanced across the UK and internationally, delivering book trailers, illustrations, animated campaigns, and marketing assets for clients like Simon & Schuster, Bloomsbury, and Ashinaga. My work has ranged from FMCG print campaigns to video production and UI/UX concepts, and I’ve led teams and collaborations that grow brands and engage audiences worldwide.…I'm Sarah Garmston, a brand and design lead with a strong track record in B2B and B2C environments. I craft brand foundations, visual language, digital marketing assets, and engaging content across video, editorial, and UX/UI, always pushing for best-in-class design that drives impact. Since 2019 I led Panaseer’s brand and design, evolving into a broader marketing and product-focused role, and I’ve built a career spanning freelance work, publishing, education, and NGO branding across multiple regions. Prior to joining Panaseer, I freelanced across the UK and internationally, delivering book trailers, illustrations, animated campaigns, and marketing assets for clients like Simon & Schuster, Bloomsbury, and Ashinaga. My work has ranged from FMCG print campaigns to video production and UI/UX concepts, and I’ve led teams and collaborations that grow brands and engage audiences worldwide.

Sarah Garmston

Brand Designer, Designer, UI Designer, +2

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I'm Sarah Garmston, a brand and design lead with a strong track record in B2B and B2C environments. I craft brand foundations, visual language, digital marketing assets, and engaging content across video, editorial, and UX/UI, always pushing for best-in-class design that drives impact. Since 2019 I led Panaseer’s brand and design, evolving into a broader marketing and product-focused role, and I’ve built a career spanning freelance work, publishing, education, and NGO branding across multiple regions. Prior to joining Panaseer, I freelanced across the UK and internationally, delivering book trailers, illustrations, animated campaigns, and marketing assets for clients like Simon & Schuster, Bloomsbury, and Ashinaga. My work has ranged from FMCG print campaigns to video production and UI/UX concepts, and I’ve led teams and collaborations that grow brands and engage audiences worldwide.…I'm Sarah Garmston, a brand and design lead with a strong track record in B2B and B2C environments. I craft brand foundations, visual language, digital marketing assets, and engaging content across video, editorial, and UX/UI, always pushing for best-in-class design that drives impact. Since 2019 I led Panaseer’s brand and design, evolving into a broader marketing and product-focused role, and I’ve built a career spanning freelance work, publishing, education, and NGO branding across multiple regions. Prior to joining Panaseer, I freelanced across the UK and internationally, delivering book trailers, illustrations, animated campaigns, and marketing assets for clients like Simon & Schuster, Bloomsbury, and Ashinaga. My work has ranged from FMCG print campaigns to video production and UI/UX concepts, and I’ve led teams and collaborations that grow brands and engage audiences worldwide.

Available to hire

I’m Sarah Garmston, a brand and design lead with a strong track record in B2B and B2C environments. I craft brand foundations, visual language, digital marketing assets, and engaging content across video, editorial, and UX/UI, always pushing for best-in-class design that drives impact. Since 2019 I led Panaseer’s brand and design, evolving into a broader marketing and product-focused role, and I’ve built a career spanning freelance work, publishing, education, and NGO branding across multiple regions.

Prior to joining Panaseer, I freelanced across the UK and internationally, delivering book trailers, illustrations, animated campaigns, and marketing assets for clients like Simon & Schuster, Bloomsbury, and Ashinaga. My work has ranged from FMCG print campaigns to video production and UI/UX concepts, and I’ve led teams and collaborations that grow brands and engage audiences worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Japanese

Intermediate

Work Experience

Brand & Design Lead at Panaseer

January 1, 2019 - Present

Led brand and creative direction across marketing and product. Implemented brand guidelines, established tone and visual language, and created experiences tailored to the CISO audience. Managed website re-platform to Craft CMS, wireframes and designs in Figma, and top-of-funnel content; improved site health SEO from 73 to 92. Core member of a 12-person marketing team; led video content from concept to delivery; collaborated with executives to support investment efforts.

Designer (Contract) at Insendi

January 1, 2020 - January 1, 2022

UX/UI concepting for an online platform; contributed to branding and product visuals during contract period.

Designer (Contract) at Simon & Schuster

January 1, 2019 - January 1, 2021

Produced over 40 animated trailers for new titles; contributed to launches and awards campaigns; created POS assets and digital/campaign assets for over 100 titles.

Designer (Contract) at Bounce Foods

January 1, 2017 - January 1, 2017

Managed print production for FMCG packaging and POS items; created assets for social and print campaigns; contributed to window displays and in-store campaigns.

Designer at Ashinaga Japan

January 1, 2016 - January 1, 2018

Established brand guidelines and strategy; led first marketing team, created brand identity and collateral for promotion; expanded international outreach and social media assets; mentored interns and supported Japanese-language initiatives.

Designer (Contract) at Freelance / Self-employed

January 1, 2018 - January 1, 2023

Freelance design across B2B and B2C brands; delivered book trailers, illustrations, and campaigns; worked with Simon & Schuster, Bloomsbury, and other clients; honed project management and client relations.