Perlina Garcia

Marketing & Operations Specialist at CR Properties Group, LLC

Led daily investor outreach and prospecting via scheduled email blasts using Constant Contact; monitored engagement metrics to inform follow-up strategy. Built segmented outbound lists using SQL queries and CRM data to support personalized messaging, targeted campaigns, and improved engagement outcomes. Managed CRM systems including Dynamics 365 and Goldmine, ensuring data integrity, accurate lead tracking, and consistent documentation across marketing workflows. Monitored prospect engagement and intent signals using Visual Visitor and Symphony, analyzing interaction data to prioritize high-value leads and guide outreach sequencing. Developed marketing materials and collateral (brochures, investment decks) using Buildout, ensuring accuracy of financial, demographic, and market data. Conducted market research, demographic analysis, and competitor audits, synthesizing findings into insights to support asset positioning and campaign strategy. Tracked and reported campaign performance metr

Marketing & Operations Coordinator at Boys & Girls Club of Poughkeepsie

Managed enrollment, attendance, and compliance data for 100+ children; ensured data accuracy, confidentiality, and regulatory adherence. Collected, organized, and analyzed operational, enrollment, and outreach data using Excel; applied Pivot Tables and structured tracking to support reporting and program optimization. Executed outreach campaigns and events, including emails, flyers, surveys, and digital content to increase program awareness and community engagement. Planned and coordinated seasonal community events and fundraising initiatives, including logistics, scheduling, vendor coordination, and promotional outreach. Organized and supported a Winter Gala fundraising event, assisting with donor outreach, event promotion, and program coordination to raise funds and recognize organizational impact. Coordinated presentation materials and awards, recognizing staff members and key community figures. Served as a primary liaison for parents, staff, donors, and community partners, maintain

Freelance Social Media Manager at Genvegaa (Instagram)

Developed and executed a cohesive social media content strategy focused on audience growth, brand positioning, and engagement optimization across platforms. Planned, created, and scheduled short-form and static content aligned with platform trends and performance insights. Analyzed engagement, reach, and follower growth to refine content strategy and posting cadence. Managed brand outreach and partnerships, including pitches, negotiations, and coordinating collaborations with national brands and creators. Coordinated content production with photographers, creators, and partner brands to ensure quality, consistency, and brand alignment. Maintained cohesive visual identity and brand voice to strengthen audience trust and partner opportunities. Supported successful collaborations by coordinating content timelines, deliverables, and posting strategies to meet brand objectives.

Direct Support Professional at Taconic Innovations Inc

Passionate about enabling people with disabilities to live happy, full lives; knowledgeable about building supportive environments, encouraging independence, and providing individualized care. Competent in connecting with customers and their families, solving problems, and fostering deep connections.

Home Health Aide at Community Home Health Care

Provided compassionate, individualized care by assisting with activities of daily living (ADLs), medication reminders, vital sign monitoring, meal preparation, and safety support, while maintaining client dignity and privacy.