Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an executive ecommerce director and brand consultant with over 11 years of expertise in the Amazon ecosystem. I specialize in full-scale marketplace management, high-level portfolio oversight, and cross-functional team leadership. I have a proven track record transforming brands into category leaders through data-driven SEO, architecture-driven listing optimization, and sophisticated PPC/DSP strategies. I focus on strategic growth for multi-brand portfolios and global marketplace expansion with a friendlier, collaborative approach.…I am an executive ecommerce director and brand consultant with over 11 years of expertise in the Amazon ecosystem. I specialize in full-scale marketplace management, high-level portfolio oversight, and cross-functional team leadership. I have a proven track record transforming brands into category leaders through data-driven SEO, architecture-driven listing optimization, and sophisticated PPC/DSP strategies. I focus on strategic growth for multi-brand portfolios and global marketplace expansion with a friendlier, collaborative approach.

Becky Coble Linden

Brand Strategist, Marketing Strategist, Growth Marketer, +2





I am an executive ecommerce director and brand consultant with over 11 years of expertise in the Amazon ecosystem. I specialize in full-scale marketplace management, high-level portfolio oversight, and cross-functional team leadership. I have a proven track record transforming brands into category leaders through data-driven SEO, architecture-driven listing optimization, and sophisticated PPC/DSP strategies. I focus on strategic growth for multi-brand portfolios and global marketplace expansion with a friendlier, collaborative approach.…I am an executive ecommerce director and brand consultant with over 11 years of expertise in the Amazon ecosystem. I specialize in full-scale marketplace management, high-level portfolio oversight, and cross-functional team leadership. I have a proven track record transforming brands into category leaders through data-driven SEO, architecture-driven listing optimization, and sophisticated PPC/DSP strategies. I focus on strategic growth for multi-brand portfolios and global marketplace expansion with a friendlier, collaborative approach.

Available to hire

I am an executive ecommerce director and brand consultant with over 11 years of expertise in the Amazon ecosystem. I specialize in full-scale marketplace management, high-level portfolio oversight, and cross-functional team leadership. I have a proven track record transforming brands into category leaders through data-driven SEO, architecture-driven listing optimization, and sophisticated PPC/DSP strategies. I focus on strategic growth for multi-brand portfolios and global marketplace expansion with a friendlier, collaborative approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Sales & Client Account Management at Store Factory

January 1, 2025 - Present

Strategic Roadmap Development: Directing the long-term growth and account health for over 60 brands, ensuring alignment between brand objectives and Amazon’s evolving algorithmic requirements. Executive Client Relations: Serving as the primary strategic advisor for US-based clients, providing high-level insights into market expansion and revenue optimization. Operational Excellence: Streamlining the client onboarding process and sales pipeline to enhance the efficiency of brand integrations. Growth Consulting: Identifying 'white space' opportunities for established brands to scale within the US and global marketplaces.

E-commerce Consultant & Brand Coach at Independent Strategist (SBEC, LLC)

January 1, 2014 - January 1, 2024

High-Level Brand Coaching: Consulted with established Amazon sellers to refine brand identity, enhance A+ Content, and master Seller Central mechanics. Strategic Launch Lead: Developed and executed 'Phase 1' launch strategies for new-to-market products, focusing on keyword dominance and rapid review acquisition. PPC / DSP Optimization: Managed complex advertising budgets, consistently maintaining a high ROAS while lowering Advertising Cost of Sale. Instructional Leadership: Mento r ed business owners on navigating the complexities of Amazon Brand Registry, IP protection, and international marketplace expansion.

Business and Operations Manager at Advanced Science Wellness

January 1, 2008 - January 1, 2014

Infrastructure Development: Built the operational foundation for a successful start-up, focusing on process scalability and financial accountability. Supply Chain & Logistics: Managed vendor relationships and inventory workflows to support consistent brand availability.

Branch Manager at Enterprise Rent-A-Car

January 1, 2005 - January 1, 2008

Led branch operations and staff; achieved revenue targets and customer satisfaction metrics.