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Multi-skilled, West Vancouver-based graphic designer and fine artist with 30+ years of experience delivering highly original, intuitive, and clear visual solutions for clients locally and internationally. A passion for creative problem-solving and for re-inventing and advancing brands through visual storytelling. Specializing in visual storytelling and end-to-end concept-to-completion across many mediums—envisioning session materials, website design, social media creative, brochures and annual reports, proposals and advertising, signage and packaging, branding and brand standards, PPT/DM, storyboards, art direction, book design, tradeshow displays, and installation artwork.…Multi-skilled, West Vancouver-based graphic designer and fine artist with 30+ years of experience delivering highly original, intuitive, and clear visual solutions for clients locally and internationally. A passion for creative problem-solving and for re-inventing and advancing brands through visual storytelling. Specializing in visual storytelling and end-to-end concept-to-completion across many mediums—envisioning session materials, website design, social media creative, brochures and annual reports, proposals and advertising, signage and packaging, branding and brand standards, PPT/DM, storyboards, art direction, book design, tradeshow displays, and installation artwork.

Donna Esplen

Graphic Designer, Designer, Art Director, +4

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Multi-skilled, West Vancouver-based graphic designer and fine artist with 30+ years of experience delivering highly original, intuitive, and clear visual solutions for clients locally and internationally. A passion for creative problem-solving and for re-inventing and advancing brands through visual storytelling. Specializing in visual storytelling and end-to-end concept-to-completion across many mediums—envisioning session materials, website design, social media creative, brochures and annual reports, proposals and advertising, signage and packaging, branding and brand standards, PPT/DM, storyboards, art direction, book design, tradeshow displays, and installation artwork.…Multi-skilled, West Vancouver-based graphic designer and fine artist with 30+ years of experience delivering highly original, intuitive, and clear visual solutions for clients locally and internationally. A passion for creative problem-solving and for re-inventing and advancing brands through visual storytelling. Specializing in visual storytelling and end-to-end concept-to-completion across many mediums—envisioning session materials, website design, social media creative, brochures and annual reports, proposals and advertising, signage and packaging, branding and brand standards, PPT/DM, storyboards, art direction, book design, tradeshow displays, and installation artwork.

Available to hire

Multi-skilled, West Vancouver-based graphic designer and fine artist with 30+ years of experience delivering highly original, intuitive, and clear visual solutions for clients locally and internationally. A passion for creative problem-solving and for re-inventing and advancing brands through visual storytelling.

Specializing in visual storytelling and end-to-end concept-to-completion across many mediums—envisioning session materials, website design, social media creative, brochures and annual reports, proposals and advertising, signage and packaging, branding and brand standards, PPT/DM, storyboards, art direction, book design, tradeshow displays, and installation artwork.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Work

January 1, 2015 - Present

Independent graphic designer and visual storytelling partner working with a broad range of clients across resorts, urban design, First Nations, non-profits, wellness, districts/communities, retailers, universities, foundations, and start-ups. Provides concepting to completion across branding, brand standards/audits, envisioning sessions and future storylines, website design, social media creative, e-communications, brochures, annual reports, proposals, advertising, signage, packaging, PPTs/DM materials, storyboards, art direction, book design, tradeshow displays, showrooms, and installation artwork.

Freelance Graphic Designer / Fine Artist

January 1, 2015 - Present

Independent freelance work supporting clients across Canada and the US on envisioning sessions, future storylines, branding, and concept-to-completion visual materials. Deliverables include branding and brand standards, websites, social media and e-blasts, brochures, annual reports, proposals, advertising, signage, packaging, PPTs, direct mail, storyboards, art direction, book design, and tradeshow displays/room installations. Project work includes large development and resort initiatives, community/district communications, and cultural/arts collaborations.

Freelance Graphic Designer at Self-employed / Freelance

January 1, 2015 - Present

Over 2015-present, delivering branding, concept development, envisioning session materials, websites, brochures, ad campaigns, and multi-media collateral for clients in Canada and the US. Specializing in visual storytelling and brand evolution across resorts, urban design, First Nations communities, non-profits, wellness, arts, and community initiatives.

Freelance Graphic Designer/Creative Consultant

January 1, 2015 - Present

Freelance design and branding services delivering branding, visual storytelling, and multi-media design for clients in Canada, the US and internationally. Responsibilities include concept development, layout, digital assets, and final deliverables across multiple media.

Creative Director / Designer (Partnered) at Paul Smith / Storysmithing

January 1, 2007 - January 1, 2014

Retained full-time for 10+ years, partnering primarily on envisioning sessions and future storylines across Canada and the US. Worked across a wide variety of sectors including resorts, urban design, First Nations, non-profits, wellness, districts, community and the arts; delivering future story direction and corresponding visual materials.

Creative Director / Designer Partner at Paul Smith / Storysmithing

January 1, 2007 - December 31, 2014

Retained full-time/partnered for over 10 years on envisioning sessions and future storylines in Canada and the US. Work covered a broad portfolio spanning resorts, urban design, first nations, non-profits, wellness, districts/communities, and the arts, delivering strategic narrative/visual direction alongside supporting visual materials.

Creative Director, Designer at Paul Smith / Storysmithing

January 1, 2007 - December 31, 2014

Partnered with Paul Smith on envisioning sessions and future storylines; managed creative concepts for resorts, urban design, First Nations, non-profits, wellness, districts, community and the arts across Canada and the US.

Creative Director / Designer at Cirond Corp / Airpatrol Corp

January 1, 1999 - January 1, 2006

Retained full-time for branding and end-to-end design for both companies and their related software products. Produced websites, marketing/tradeshow materials, brochures, spec sheets, DVDs, packaging, and all collateral.

Creative Director / Designer at Cirond Corp / Airpatrol Corp.

January 1, 1999 - December 31, 2006

Retained full-time across both companies responsible for branding and all related software and marketing collateral. Created websites, marketing materials, trade show materials, brochures, spec sheets, DVD content, and product packaging, plus supporting collateral.

Creative Director, Designer at Cirond Corp / airpatrol Corp

January 1, 1999 - December 31, 2006

Created branding for both companies and all related software products; designed website, marketing materials, tradeshow materials, brochures, spec sheets, DVDs and packaging; oversaw all collateral.

Creative Director, Designer at Cirond Corp / airpatrol Corp.

January 1, 1999 - December 31, 2006

Created branding for two software companies and all related collateral, including websites, marketing materials, tradeshow assets, brochures, spec sheets, DVDs and packaging.

Creative Director / Designer at Datalink Systems Corp.

January 1, 1996 - December 31, 1998

Created all materials including branding, international advertising, ad campaigns, and product information. Produced supporting design outputs across print and promotional contexts.

Creative Director, Designer at Datalink Systems Corp.

January 1, 1996 - December 31, 1998

Created branding, international advertising, ad campaigns and product identity; produced all marketing materials and collateral.

Founder / Studio Designer (Left of Centre Design) at Left of Centre Design (boutique studio)

January 1, 1987 - January 1, 1996

Created and ran a boutique design studio serving clients including Concord Pacific, the Hulbert Group International, Moore Clark Canada Inc., Quorum Fashion Emporium, and others.

Studio Owner / Designer at Left of Centre Design

January 1, 1987 - December 31, 1996

Created and ran the boutique studio “Left of Centre” (inc. studio of ~15k). Provided design services for clients including Concord Pacific, Hulbert Group International, Moore Clark Canada Inc., and Quorum Fashion Emporium, among others.

Founder / Creative Director at Left of Centre Design

January 1, 1987 - December 31, 1996

Created boutique design studio; clients included Concord Pacific, Hulbert Group International, Moore Clark Canada, Quorum Fashion Emporium, and others.

Founder, Designer at Left of Centre Design

January 1, 1987 - December 31, 1996

Founded boutique design studio; built a diverse client base including Concord Pacific, Hulbert Group International, Moore Clark Canada Inc., Quorum Fashion Emporium and others; delivered branding and design across multiple media.

Art Director at Vancouver Media

January 1, 1985 - December 31, 1987

Art direction with emphasis on visual storytelling; produced envisioning session materials, website design, brochures, annual reports, proposals, advertising, signage, packaging, brand creation and standards; contributed to trade show displays and showrooms.