Available to hire
I am a Senior Graphic and Digital Art Director specializing in Brand Identity and cross-channel visual systems.
With a Bachelor’s Degree from the University of Buenos Aires (UBA) and a postgraduate degree in Corporate Identity, I combine strategic branding, hands-on design, and project leadership to deliver measurable creative outcomes for digital products, marketing campaigns, and events.
Experience Level
Work Experience
Head of Design at Lexaeon
March 1, 2022 - February 28, 2026Lead art director for digital identity and product design, overseeing concept to execution for websites and collateral for international clients. Collaborated with multidisciplinary teams of designers, developers, creatives, and copywriters to deliver innovative design solutions. Designed brand systems, UI assets, and website designs, enhancing brand consistency and user experience. Implemented scalable design frameworks and component libraries to speed up production and ensure visual consistency across channels.
Co-Founder & Creative Director at APSIS Comunicación y Diseño
June 1, 2004 - March 31, 2020Founded and managed a successful event production and design agency, serving high-profile clients such as Toyota, LoJack, and Banco Patagonia. Orchestrated large-scale Toyota events, including the launch of the Toyota 86, Toyota press conferences at the TC2000 and STC2000 racing circuits in Argentina, Uruguay, and Brazil, activation at the 2011 Motor Show, the Corolla 2012 launch in Pilar, and yearly skill contests at the Toyota Zárate Plant (2008-2013). Designed and produced innovative exhibition stands for major brands, enhancing visibility and engagement. Organized educational congresses and comprehensive corporate identity designs for sports events and sponsors. Diversified services to include graphic design and editorial design projects, expanding the client base and revenue streams.
Senior Graphic Designer / Art Director at Quadro Comunicación
March 1, 2000 - April 30, 2004Led the redesign of corporate identities for the OSDE Group, including OSDE Binario, Fundación OSDE, Arauca AFJP, Binaria Seguros de Retiro, Turismo OSDE, and Interturis. Developed brand guidelines and created newsletters for OSDE and ARAUCA, ensuring consistent brand communication. Contributed to award-winning campaigns, including the OSDE NEO 'What's your plan?' initiative (First Prize for Creativity in Newspapers at Clarin, 2002). Designed digital assets and collateral for international clients through design competitions, including work for Redken, L'Oreal, LAPA, and Intereconomía radio in Spain.
Lecturer Morfología I y II, Wainhaus Chair at University of Buenos Aires (UBA)
February 1, 1998 - December 31, 2003Lecturer for Morphology I and II under the Wainhaus Chair; taught undergraduate design principles and visual communication concepts; provided guidance and mentorship on design projects and portfolio development.
Lecturer, Introductory drawing/design course at University of Buenos Aires (UBA) – Conde Chair, CBC
April 1, 1999 - December 31, 1999Lecturer in an introductory drawing/design course, teaching design fundamentals to undergraduate students in the CBC (Basic Cycle).
Senior Graphic Designer at Agencia de Publicidad Creativ@
January 1, 1999 - December 31, 1999Designer for clients such as Blockbuster and Advance.
Multimedia Designer at Vortex F
January 1, 1997 - December 31, 1998Multimedia designer at an advertising agency.
Diseñadora gráfica junior at Agencia de Publicidad Marcelo Pérez Rivas y Asoc.
January 1, 1995 - December 31, 1995Junior graphic designer.
Education
Graphic Design (Bachelor's) at Universidad de Buenos Aires (UBA)
January 1, 1996 - December 31, 1999Complete Web & Mobile Designer (UI/UX, Figma, +more, UX UI) at Udemy
August 1, 2021 - February 14, 2026Web & Mobile Designer, Diseño multimedia at Zero To Mastery Academy
August 1, 2021 - February 14, 2026Qualifications
Postgraduate degree in Corporate Identity
January 11, 2030 - February 14, 2026Udemy - Complete Web & Mobile Designer (UI/UX, Figma, +more, UX UI)
August 1, 2021 - February 14, 2026Zero To Mastery Academy - Web & Mobile Designer, Diseño multimedia
August 1, 2021 - February 14, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Financial Services, Retail
Experience Level
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