Matthew Rodriguez

Available to hire

Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Specialist at SolarWinds
August 1, 2021 - December 1, 2022
Built and sent daily email blasts for key audiences; collaborated cross-functionally to plan, build, and implement nurture programs to maximize customer engagement and renewals; reported on metrics for email blasts and nurture programs; optimized processes to improve renewal and engagement.
Marketing Specialist at EB QuickStart
November 1, 2018 - October 1, 2019
Managed Pardot, HubSpot, and Klaviyo duties for 2-3 clients; assisted in other marketing execution (graphics, copywriting, website design/optimization, lead flow optimization).
Marketing Specialist at Affiniti
November 1, 2019 - August 1, 2021
Planned and executed nurture campaigns for global vendor channel marketing programs (HP, Lenovo, Dell) with ~4% conversion; created and implemented post-signup nurtures to keep partners engaged.
Email Marketing Specialist at Alamo Drafthouse
January 1, 2023 - Present
Managed a database of over 1.6 million subscribers across 27 markets with accurate segmentation and targeting for personalized email communications; grew subscriber base by ~30% over 2 years; developed and maintained an email content calendar for consistent messaging and timely delivery of 400+ campaigns per year; collaborated cross-functionally to launch the Victory Rewards program in 2023 and manage ongoing rewards program.

Education

Bachelor of Science, Advertising at University of Texas at Austin
January 1, 2014 - January 1, 2017
Bachelor of Science in Advertising at University of Texas at Austin
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail

Skills

Experience Level

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