Matthew Rodriguez

Email Marketing Specialist at Alamo Drafthouse

Managed a database of over 1.6 million subscribers across 27 markets with accurate segmentation and targeting for personalized email communications; grew subscriber base by ~30% over 2 years; developed and maintained an email content calendar for consistent messaging and timely delivery of 400+ campaigns per year; collaborated cross-functionally to launch the Victory Rewards program in 2023 and manage ongoing rewards program.

Marketing Specialist at SolarWinds

Built and sent daily email blasts for key audiences; collaborated cross-functionally to plan, build, and implement nurture programs to maximize customer engagement and renewals; reported on metrics for email blasts and nurture programs; optimized processes to improve renewal and engagement.

Marketing Specialist at Affiniti

Planned and executed nurture campaigns for global vendor channel marketing programs (HP, Lenovo, Dell) with ~4% conversion; created and implemented post-signup nurtures to keep partners engaged.