Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Natasha Mastrodascio, a UX/UI and digital optimization expert with 10+ years of experience driving growth through conversion-focused design and data-informed decisions. I lead cross-functional teams, build scalable experimentation programs, and translate insights into wins for product, marketing, and user experience. I mentor and coach cross-disciplinary teams on optimization best practices, measurement frameworks, and experimentation principles. I’ve designed and executed conversion-driven web and campaign strategies that delivered significant revenue impact and improved collaboration and productivity across organizations.…Hi, I’m Natasha Mastrodascio, a UX/UI and digital optimization expert with 10+ years of experience driving growth through conversion-focused design and data-informed decisions. I lead cross-functional teams, build scalable experimentation programs, and translate insights into wins for product, marketing, and user experience. I mentor and coach cross-disciplinary teams on optimization best practices, measurement frameworks, and experimentation principles. I’ve designed and executed conversion-driven web and campaign strategies that delivered significant revenue impact and improved collaboration and productivity across organizations.

Natasha Mastrodascio

UX Designer, UI Designer, Graphic Designer, +2





Hi, I’m Natasha Mastrodascio, a UX/UI and digital optimization expert with 10+ years of experience driving growth through conversion-focused design and data-informed decisions. I lead cross-functional teams, build scalable experimentation programs, and translate insights into wins for product, marketing, and user experience. I mentor and coach cross-disciplinary teams on optimization best practices, measurement frameworks, and experimentation principles. I’ve designed and executed conversion-driven web and campaign strategies that delivered significant revenue impact and improved collaboration and productivity across organizations.…Hi, I’m Natasha Mastrodascio, a UX/UI and digital optimization expert with 10+ years of experience driving growth through conversion-focused design and data-informed decisions. I lead cross-functional teams, build scalable experimentation programs, and translate insights into wins for product, marketing, and user experience. I mentor and coach cross-disciplinary teams on optimization best practices, measurement frameworks, and experimentation principles. I’ve designed and executed conversion-driven web and campaign strategies that delivered significant revenue impact and improved collaboration and productivity across organizations.

Available to hire

Hi, I’m Natasha Mastrodascio, a UX/UI and digital optimization expert with 10+ years of experience driving growth through conversion-focused design and data-informed decisions. I lead cross-functional teams, build scalable experimentation programs, and translate insights into wins for product, marketing, and user experience.

I mentor and coach cross-disciplinary teams on optimization best practices, measurement frameworks, and experimentation principles. I’ve designed and executed conversion-driven web and campaign strategies that delivered significant revenue impact and improved collaboration and productivity across organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Intermediate

Work Experience

Senior Manager, Digital Conversion Optimization at Royal Bank of Canada (RBC)

November 1, 2017 - July 1, 2025

Led cross-functional teams across UX, analytics, marketing and product to optimize conversion-driven client journeys; built and scaled an experimentation program resulting in 100%+ conversion rate improvements across key acquisition paths and multi-million-dollar revenue growth; designed and analyzed A/B and multivariate tests; improved user flows; mentored teams; collaborated with product, UX, marketing and data teams to align optimization priorities; implemented capacity management strategies.

Senior UX/UI Designer at Royal Bank of Canada (RBC)

October 1, 2014 - November 1, 2017

Designed responsive interfaces and optimized user journeys across lines of business; conducted UX research and journey mapping; collaborated with analytics and development teams to align product logic with user expectations; established success metrics and refined tagging with cross-functional partners.

Web Designer at InterAd Media Design Corp

October 1, 2013 - September 1, 2014

Led email broadcast campaigns, online marketing campaigns on social networks, and other marketing plans; developed print and web marketing materials including brochures, charts, diagrams, tradeshow booths and banners; produced promotional materials and assets.

Web Designer

April 1, 2012 - November 1, 2013

Earlier role focusing on print and web marketing materials, landing pages, and promotional collateral; available upon request for references.