As a results-driven marketer I am passionate for creating impactful, targeted campaigns, and connecting brands with their target audience. What sets me apart is my ability to think creatively and strategically to develop campaigns that are aligned with a company’s objectives and take into consideration any current external environmental factors. With experience in both traditional and digital marketing, I am committed to developing and executing strategies that engage customers, exploit brand awareness and achieve business growth. I'm a natural team player who loves collaborating with others to achieve a common goal. I'm not afraid to roll up my sleeves and get my hands dirty, and I'm always looking for ways to improve and learn new skills. Outside of work, you’ll find me testing out the latest marketing trends (I can confirm this was not written by ChatGPT), being retargeted by running shoe brands (because I have accepted all cookies for every website I have ever visited when training for the London Marathon), and scrolling through endless cat videos on Instagram because my algorithm suggests I like cats for some unknown reason (I liked one talking cat video…it was once, I promise…).

Beth Apperley

As a results-driven marketer I am passionate for creating impactful, targeted campaigns, and connecting brands with their target audience. What sets me apart is my ability to think creatively and strategically to develop campaigns that are aligned with a company’s objectives and take into consideration any current external environmental factors. With experience in both traditional and digital marketing, I am committed to developing and executing strategies that engage customers, exploit brand awareness and achieve business growth. I'm a natural team player who loves collaborating with others to achieve a common goal. I'm not afraid to roll up my sleeves and get my hands dirty, and I'm always looking for ways to improve and learn new skills. Outside of work, you’ll find me testing out the latest marketing trends (I can confirm this was not written by ChatGPT), being retargeted by running shoe brands (because I have accepted all cookies for every website I have ever visited when training for the London Marathon), and scrolling through endless cat videos on Instagram because my algorithm suggests I like cats for some unknown reason (I liked one talking cat video…it was once, I promise…).

Available to hire

As a results-driven marketer I am passionate for creating impactful, targeted campaigns, and connecting brands with their target audience. What sets me apart is my ability to think creatively and strategically to develop campaigns that are aligned with a company’s objectives and take into consideration any current external environmental factors. With experience in both traditional and digital marketing, I am committed to developing and executing strategies that engage customers, exploit brand awareness and achieve business growth. I’m a natural team player who loves collaborating with others to achieve a common goal. I’m not afraid to roll up my sleeves and get my hands dirty, and I’m always looking for ways to improve and learn new skills.

Outside of work, you’ll find me testing out the latest marketing trends (I can confirm this was not written by ChatGPT), being retargeted by running shoe brands (because I have accepted all cookies for every website I have ever visited when training for the London Marathon), and scrolling through endless cat videos on Instagram because my algorithm suggests I like cats for some unknown reason (I liked one talking cat video…it was once, I promise…).

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Experience Level

Expert
Expert
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Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Portfolio Marketing Manager at Proagrica
July 1, 2023 - April 30, 2024
Developed and delivered key value propositions and go-to-market strategy for Proagrica's Ag Solutions portfolio including the Farmplan brand. Focused on market research and insight into customers/use cases and their pains through market sizing, segmentation and personas, and translating this into messaging frameworks and sales enablement aligned with the business objectives. Worked closely with the campaign team for marketing activity execution. Managed PR and sponsorship activity, and developed market shaping thought-leadership content and positioning through initiatives such as the Nuffield Scholarship and Farmers Weekly Transition project.
Marketing & Communications Specialist UK & Nordics at REHAU UK
April 1, 2021 - July 31, 2023
Managed the full marketing mix for the Building Solutions division in the UK and Nordics, targeting M&E Contractors, M&E Consultants/Specifiers, ESCOs, Developers and Wholesalers/Distributors. Planned, executed and monitored the annual strategic marketing plan within agreed budgets for on/offline activities and campaigns to support 30% year-on-year growth. Led PR strategy for low carbon heat networks and pathing the way toward a net zero future. Conducted market research to tailor activity, ensured collateral adhered to corporate guidelines, collaborated with external agencies and cross-country teams, and planned and delivered customer events.
Marketing Coordinator at Selmach Machinery
September 1, 2020 - April 30, 2021
Created and implemented the annual strategic marketing plan; coordinated the full marketing spectrum to generate leads. Managed CMS with product data, videos and blog articles to improve CX and SEO. Coordinated with UK Machinery Groups, implemented the social media strategy across platforms, produced regular video content for a 2,000+ YouTube channel, created regular GDPR-compliant email campaigns, and tracked KPIs with monthly reports to senior management.
Merchant Campaign Manager at Kingspan Insulation
October 1, 2017 - July 31, 2020
Budgeting, planning and execution of marketing campaigns for EcoTherm and Building Innovation brands through B2C & B2B channels. Key achievements included CMS development for the EcoTherm website (launched 2018) with ongoing SEO and analytics, reintroducing the Kingspan brand in the builders' merchant sector, close collaboration with sales teams, and organising nationwide tradeshows with post-show analysis.
Marketing Executive at Kingspan Insulation
January 1, 2016 - September 30, 2017
Managed cross-brand projects, nationwide tradeshows, TV appearances, imagery and literature requests, promotional merchandise and school visits. Worked with external agencies to produce marketing material, developed case studies, managed campaigns with budgets and deadlines, and contributed to effective cross-brand collaboration.
Sales & Marketing Assistant at ETL Systems
October 1, 2012 - November 30, 2015
Created and delivered marketing collateral for digital and print, including email campaigns, social posts, website updates and industry publications. Measured campaign success via website analytics, SEO and feedback surveys; managed leads in CRM; organised/traveled to worldwide tradeshows, webinars, and designed stand graphics; conducted competitor research.

Education

Level 6 Diploma in Professional Marketing at Chartered Institute of Marketing
January 1, 2019 - February 15, 2026
Chartered Institute of Marketing Level 6 Diploma in Professional Marketing at Chartered Institute of Marketing
January 11, 2030 - January 1, 2019
BA Hons Tourism Management (2:2) at Bristol Business School @ University of the West of England
January 11, 2030 - February 15, 2026
Placement year: Events Assistant at IPWEA, Sydney
January 11, 2030 - February 15, 2026
Desktop Publishing with Adobe InDesign short course at Hereford College of Arts
January 11, 2030 - February 15, 2026

Qualifications

Chartered Institute of Marketing Level 6 Diploma in Professional Marketing
January 1, 2019 - February 15, 2026
GDPR
January 11, 2030 - February 15, 2026
Presentation Skills
January 11, 2030 - February 15, 2026
Developing Talent Programme – Kingspan led
January 11, 2030 - February 15, 2026
Chartered Institute of Marketing Social Media Strategy
January 11, 2030 - February 15, 2026

Industry Experience

Media & Entertainment, Manufacturing, Professional Services, Software & Internet