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Hi, I’m Melanie Kaufman, a Charlotte-based beauty and brand experience professional who helps consumer-facing brands grow through content, community, and customer care. I bring a strong understanding of brand voice, digital storytelling, and inclusive brand communities, with a passion for clean beauty and self-care. I’ve built hands-on experience across e-commerce operations, content creation, and high-touch customer experiences—from crafting education-focused messaging to nurturing community engagement. I thrive in fast-paced environments and enjoy collaborating across teams to deliver trustworthy, memorable brand experiences.…Hi, I’m Melanie Kaufman, a Charlotte-based beauty and brand experience professional who helps consumer-facing brands grow through content, community, and customer care. I bring a strong understanding of brand voice, digital storytelling, and inclusive brand communities, with a passion for clean beauty and self-care. I’ve built hands-on experience across e-commerce operations, content creation, and high-touch customer experiences—from crafting education-focused messaging to nurturing community engagement. I thrive in fast-paced environments and enjoy collaborating across teams to deliver trustworthy, memorable brand experiences.

Melanie Kaufman

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Melanie Kaufman, a Charlotte-based beauty and brand experience professional who helps consumer-facing brands grow through content, community, and customer care. I bring a strong understanding of brand voice, digital storytelling, and inclusive brand communities, with a passion for clean beauty and self-care. I’ve built hands-on experience across e-commerce operations, content creation, and high-touch customer experiences—from crafting education-focused messaging to nurturing community engagement. I thrive in fast-paced environments and enjoy collaborating across teams to deliver trustworthy, memorable brand experiences.…Hi, I’m Melanie Kaufman, a Charlotte-based beauty and brand experience professional who helps consumer-facing brands grow through content, community, and customer care. I bring a strong understanding of brand voice, digital storytelling, and inclusive brand communities, with a passion for clean beauty and self-care. I’ve built hands-on experience across e-commerce operations, content creation, and high-touch customer experiences—from crafting education-focused messaging to nurturing community engagement. I thrive in fast-paced environments and enjoy collaborating across teams to deliver trustworthy, memorable brand experiences.

Available to hire

Hi, I’m Melanie Kaufman, a Charlotte-based beauty and brand experience professional who helps consumer-facing brands grow through content, community, and customer care. I bring a strong understanding of brand voice, digital storytelling, and inclusive brand communities, with a passion for clean beauty and self-care.

I’ve built hands-on experience across e-commerce operations, content creation, and high-touch customer experiences—from crafting education-focused messaging to nurturing community engagement. I thrive in fast-paced environments and enjoy collaborating across teams to deliver trustworthy, memorable brand experiences.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Intermediate

Work Experience

Founder / Soap Maker at Plant-Based Personal Care Brand

January 1, 2023 - Present

Develop and produce plant-based soaps and body care products aligned with clean beauty values. Manage e-commerce storefront, product descriptions, pricing, and customer communications. Create brand-aligned content for social media, email, and product education. Handle order fulfillment, packaging, and post-purchase customer experience. Build brand trust through education-focused messaging and responsive customer support.

Marketing & Operations Manager at Performance Rehab Associates

December 1, 2022 - July 1, 2023

Supported brand presence through social media posts, marketing materials, and client communications. Coordinated scheduling, systems, and customer-facing operations in a high-touch service environment. Maintained consistent brand tone across digital and in-person interactions.

Yoga Instructor / Marketing Manager at Sacred Thread Yoga

September 1, 2016 - December 1, 2017

Managed social media and community engagement for a fast-growing wellness brand. Created content that increased visibility, client retention, and brand loyalty. Served as a public-facing brand ambassador through classes, events, and outreach.

Customer Experience & Retail Associate at Square One Yoga

February 1, 2014 - July 1, 2016

Supported retail sales and customer education for wellness and lifestyle products. Assisted customers with product selection and maintained visual merchandising standards.

Brand-Facing Associate at Birdsong Brewing Company

February 1, 2023 - Present

Deliver exceptional customer experience in a brand-driven, community-centered environment. Educate customers on products while reinforcing brand values and culture.