I'm Adam Hopwood, a strategic brand and social media leader with six years of agency experience driving organic and paid growth for diverse client portfolios in toys, gaming, and entertainment. As Director of Social Media Marketing at Beacon Media Group, I led a remote team of four, shaped content strategies and brand voices, and managed daily account activity, community engagement, analytics, and client partnerships across Meta and TikTok to maximize reach and impact. Before Beacon, I worked in television writing and development, crafting narratives for CBC, BBC, TVO, and Netflix, collaborating with producers and stakeholders to bring ideas to life under tight deadlines. I’m a remote-work veteran who thrives in cross-functional environments and excels at aligning social messaging with broader business goals while staying ahead of digital trends.

I'm Adam Hopwood, a strategic brand and social media leader with six years of agency experience driving organic and paid growth for diverse client portfolios in toys, gaming, and entertainment. As Director of Social Media Marketing at Beacon Media Group, I led a remote team of four, shaped content strategies and brand voices, and managed daily account activity, community engagement, analytics, and client partnerships across Meta and TikTok to maximize reach and impact. Before Beacon, I worked in television writing and development, crafting narratives for CBC, BBC, TVO, and Netflix, collaborating with producers and stakeholders to bring ideas to life under tight deadlines. I’m a remote-work veteran who thrives in cross-functional environments and excels at aligning social messaging with broader business goals while staying ahead of digital trends.

Available to hire

I’m Adam Hopwood, a strategic brand and social media leader with six years of agency experience driving organic and paid growth for diverse client portfolios in toys, gaming, and entertainment. As Director of Social Media Marketing at Beacon Media Group, I led a remote team of four, shaped content strategies and brand voices, and managed daily account activity, community engagement, analytics, and client partnerships across Meta and TikTok to maximize reach and impact.

Before Beacon, I worked in television writing and development, crafting narratives for CBC, BBC, TVO, and Netflix, collaborating with producers and stakeholders to bring ideas to life under tight deadlines. I’m a remote-work veteran who thrives in cross-functional environments and excels at aligning social messaging with broader business goals while staying ahead of digital trends.

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Language

English
Fluent

Work Experience

Director, Social Media Marketing at Beacon Media Group
January 1, 2019 - January 1, 2025
Led social media marketing for toys, gaming and entertainment properties. Developed and evolved content pillars, brand voices, and channel roadmaps for a portfolio of clients; identified target audiences and tailored content for maximum reach. Oversaw content ideation, curation, and publishing; managed paid social strategy across Meta and TikTok with budget, targeting, and optimization to drive engagement, follower growth, and conversions. Directed community engagement and customer service, pitched new business with audits and content calendars, and stayed ahead of emerging tools and trends.
Freelance Television Writer and Producer at Various, Toronto
January 1, 2015 - January 1, 2019
For-hire writing and production work translating concepts into scripts and digital content for networks including CBC, BBC, TVO, and Netflix. Collaborated with producers and stakeholders to meet deliverable deadlines across Scripted, Unscripted, and Kids & Family genres.
Television Development Manager at marblemedia
January 1, 2015 - January 1, 2017
Management role generating ideas and creating network pitches for Primetime and Kids & Family spaces. Content ideation and network pitches; managed the full development slate, tracked contracts, and facilitated interdepartmental communication.
Freelance Television Writing and Production at Various, Toronto
January 1, 2015 - January 1, 2019
For-hire and contract work with productions and production companies in the GTA. Narrative Development: crafted engaging narratives for diverse audiences, translating concepts into scripts and digital content for major networks including CBC, BBC, TVO, and Netflix. Stakeholder Management: worked closely with producers and stakeholders to meet deliverable deadlines. Project coordination and content creation for multiple projects concurrently.

Education

Bachelor of Arts, Media Production at Toronto Metropolitan University (formerly Ryerson University)
January 1, 2011 - January 1, 2015
Bachelor of Arts, Media Production at Toronto Metropolitan University (formerly Ryerson University)
January 1, 2011 - January 1, 2015
Bachelor of Arts, Media Production at Toronto Metropolitan University (formerly Ryerson University)
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Consumer Goods, Professional Services