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I am a senior copywriter and communications professional with more than 15 years’ experience delivering purposeful messaging across government, media and creative industries. I excel at shaping ideas into clear, user-centric content, forming holistic visual strategies, and coordinating multidisciplinary teams to bring complex briefs to life. I blend visual storytelling with editorial journalism to turn insight into impact. I lead integrated communications strategies, craft authentic copy that resonates with audiences, and thrive on collaboration with designers, strategists, and subject‑matter experts to deliver measurable outcomes for communities.…I am a senior copywriter and communications professional with more than 15 years’ experience delivering purposeful messaging across government, media and creative industries. I excel at shaping ideas into clear, user-centric content, forming holistic visual strategies, and coordinating multidisciplinary teams to bring complex briefs to life. I blend visual storytelling with editorial journalism to turn insight into impact. I lead integrated communications strategies, craft authentic copy that resonates with audiences, and thrive on collaboration with designers, strategists, and subject‑matter experts to deliver measurable outcomes for communities.

Melinda Ayre

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I am a senior copywriter and communications professional with more than 15 years’ experience delivering purposeful messaging across government, media and creative industries. I excel at shaping ideas into clear, user-centric content, forming holistic visual strategies, and coordinating multidisciplinary teams to bring complex briefs to life. I blend visual storytelling with editorial journalism to turn insight into impact. I lead integrated communications strategies, craft authentic copy that resonates with audiences, and thrive on collaboration with designers, strategists, and subject‑matter experts to deliver measurable outcomes for communities.…I am a senior copywriter and communications professional with more than 15 years’ experience delivering purposeful messaging across government, media and creative industries. I excel at shaping ideas into clear, user-centric content, forming holistic visual strategies, and coordinating multidisciplinary teams to bring complex briefs to life. I blend visual storytelling with editorial journalism to turn insight into impact. I lead integrated communications strategies, craft authentic copy that resonates with audiences, and thrive on collaboration with designers, strategists, and subject‑matter experts to deliver measurable outcomes for communities.

Available to hire

I am a senior copywriter and communications professional with more than 15 years’ experience delivering purposeful messaging across government, media and creative industries. I excel at shaping ideas into clear, user-centric content, forming holistic visual strategies, and coordinating multidisciplinary teams to bring complex briefs to life.
I blend visual storytelling with editorial journalism to turn insight into impact. I lead integrated communications strategies, craft authentic copy that resonates with audiences, and thrive on collaboration with designers, strategists, and subject‑matter experts to deliver measurable outcomes for communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Producer at 9Honey (nine.com.au)

January 1, 2016 - December 31, 2017

Integral to the launch of 9Honey; merged nine.com.au women’s verticals into 9Honey; produced beauty content for three titles (Men’s Health, Women’s Health and Prevention); expanded 9Mums audience; supervised a team of six.

Group Beauty Editor at Seven West Media

January 1, 2016 - December 31, 2017

Led group beauty editorial; contributed to the launch and branding for beauty verticals; collaborated with stakeholders to grow engagement and revenue; integrated print and digital content.

Editorial Officer at NSW Government (Destination NSW)

January 1, 2018 - December 31, 2022

Responsible for driving the content strategy for NSW Tourism, creating a brand voice across channels, managing editorial projects, and serving as lead copywriter on campaigns such as Vivid Sydney. Tripled in-house content deliverables from 2018 to 2021; championed Vivid Sydney 2022 content strategy; created and managed campaigns like Sydney’s Open for Lunch.

Content Producer at 9Honey / Nine Group

January 1, 2017 - December 31, 2017

Integral to the launch of 9Honey, merging nine.com.au women’s verticals into a one-stop lifestyle site; produced beauty and grooming content across print, digital and social; expanded 9Mums audience; built relationships with brands to increase ad revenue; supervised a team of six; managed visual design and brand identity for body+soul.

Creative + Beauty Director at body+soul, News Corp

January 1, 2012 - December 31, 2013

Directed creative and beauty content, shaping brand voice and visual identity for the publication.

Communications Consultant at Proof Communications

January 1, 2020 - December 31, 2022

Delivered tenders, proposals and award submissions for leading Australian businesses; conducted research, wrote, edited and pitched content; managed media placements; clients included McGrath Foundation, Are Media, Westfield, Priceline Pharmacy, Shaver Shop.

Content + Communications Manager at Reeton Media

January 1, 2022 - Present

Independent contractor providing content and communications support; develops content tailored to criteria while preserving brand voice; interviews clients, conducts research, crafts targeted submissions; manages media placements; notable work includes soil carbon case study for the Department of Climate Change, Energy, the Environment and Water; authored biographies for the McGrath Foundation; award submission for Dynamic Residential shortlisted as finalist for the 2025 REIV Awards.