Melinda Ayre
I am a senior copywriter and communications professional with more than 15 years’ experience delivering purposeful messaging across government, media and creative industries.
About
I am a senior copywriter and communications professional with more than 15 years’ experience delivering purposeful messaging across government, media and creative industries. I excel at shaping ideas into clear, user-centric content, forming holistic visual strategies, and coordinating multidisciplinary teams to bring complex briefs to life.
I blend visual storytelling with editorial journalism to turn insight into impact. I lead integrated communications strategies, craft authentic copy that resonates with audiences, and thrive on collaboration with designers, strategists, and subject‑matter experts to deliver measurable outcomes for communities.
- 12 years' experience
- Joined February 2026
Industry experience
- Government
- Media & Entertainment
- Healthcare
- Education
- Professional Services
- Retail
Work experience· 7 roles
Independent contractor providing content and communications support; develops content tailored to criteria while preserving brand voice; interviews clients, conducts research, crafts targeted submissions; manages media placements; notable work includes soil carbon case study for the Department of Climate Change, Energy, the Environment and Water; authored biographies for the McGrath Foundation; award submission for Dynamic Residential shortlisted as finalist for the 2025 REIV Awards.
Delivered tenders, proposals and award submissions for leading Australian businesses; conducted research, wrote, edited and pitched content; managed media placements; clients included McGrath Foundation, Are Media, Westfield, Priceline Pharmacy, Shaver Shop.
Responsible for driving the content strategy for NSW Tourism, creating a brand voice across channels, managing editorial projects, and serving as lead copywriter on campaigns such as Vivid Sydney. Tripled in-house content deliverables from 2018 to 2021; championed Vivid Sydney 2022 content strategy; created and managed campaigns like Sydney’s Open for Lunch.
Education
Certifications and awards
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