Hi, I’m Santiago Malcolm. I’m a versatile art director based in Barcelona with over 12 years of experience shaping visual identities and 360° campaigns across digital, print, and video. I excel at turning brand strategy into production-ready systems, driving efficiency and client retention through clear briefs, cohesive art direction, and storytelling that resonates across platforms.…

Santiago Malcolm

Hi, I’m Santiago Malcolm. I’m a versatile art director based in Barcelona with over 12 years of experience shaping visual identities and 360° campaigns across digital, print, and video. I excel at turning brand strategy into production-ready systems, driving efficiency and client retention through clear briefs, cohesive art direction, and storytelling that resonates across platforms.…

Available to hire

Hi, I’m Santiago Malcolm. I’m a versatile art director based in Barcelona with over 12 years of experience shaping visual identities and 360° campaigns across digital, print, and video. I excel at turning brand strategy into production-ready systems, driving efficiency and client retention through clear briefs, cohesive art direction, and storytelling that resonates across platforms.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Senior Art Director · Brand & Digital at Watermelon Marketing
January 1, 2021 - Present
Led visual identity for multiple concurrent brands, delivering comprehensive branding systems including naming, typography, color theory, and multi-platform applications. Produced full-cycle 360° campaigns from visual strategy to final artwork, reducing revision rounds by 40% through proactive pre-design visual briefings. Unified art direction across web, social media, print, and video, creating brand consistency used by the accounts team as a key client retention driver. Executed in-house video editing and photography, eliminating the need for external post-production and streamlining campaign delivery.
Graphic Designer / Freelance at Watermelon Marketing
January 1, 2019 - Present
Branding, art direction, web design, online/offline campaigns, video and photo editing, social media content, final artwork production.
Graphic Designer at Watermelon Marketing
January 1, 2019 - Present
Branding, art direction, web design, online/offline campaigns, video and photo editing, social media content, final artwork production.
Art Director at Mercurio58 Studio
January 1, 2017 - December 31, 2019
Branding, art direction, visual identity, editorial design, final artwork, web design, digital illustration, photo and video editing.
Designer at Mercurio58 Studio
January 1, 2017 - December 31, 2019
Branding, art direction, visual identity, editorial design, final artwork, web design, digital illustration, photo and video editing.
Freelancer at Various clients (FIFA, KFC, Deloitte, Unspoken, Run Zëbra Run)
January 1, 2017 - December 31, 2019
Freelance design and branding projects for international clients.
Freelance Graphic Designer at Freelancer
January 1, 2017 - January 1, 2019
Branding, art direction, visual identity, editorial design, final artwork, web design, digital illustration, photo and video editing. Clients include FIFA, KFC, Deloitte, Unspoken, Run Zëbra Run.
Art Director (Institutional Identity) at Ministry of Agriculture (Argentina)
January 1, 2012 - January 1, 2017
Led institutional identity projects, coordinating branding, photography, editorial and web visuals for national-scale campaigns; worked with lean teams and tight deadlines.

Education

Bachelor’s Degree in Graphic Design at National University of Buenos Aires, Argentina
January 1, 2009 - January 1, 2012
One-year course focused on artistic and documentary photography at El Observatorio
January 1, 2018 - December 31, 2018
Author & Documentary Photography at El Observatorio
January 1, 2012 - December 31, 2017
Certificate related to Ministry of Agriculture, Livestock and Fisheries (Argentina) at Ministry of Agriculture, Livestock and Fisheries (Argentina)
January 1, 2014 - January 1, 2014
Bachelor’s Degree in Graphic Design at National University of Buenos Aires, Faculty of Architecture, Design and Urbanism (FADU)
January 1, 2009 - December 31, 2012
One-year course focused on artistic and documentary photography at El Observatorio
January 1, 2018 - December 31, 2018
Bachelor’s Degree in Graphic Design at National University of Buenos Aires, Argentina
January 1, 2009 - January 1, 2012
Author & Documentary Photography at El Observatorio
January 1, 2012 - December 31, 2017
One-year course focused on artistic and documentary photography at El Observatorio
January 1, 2018 - December 31, 2018
Course at Ministry of Agriculture, Livestock and Fisheries (Argentina)
January 1, 2014 - December 31, 2014
Bachelor’s Degree in Graphic Design at FADU — University of Buenos Aires
January 11, 2030 - January 1, 2014
Postgraduate in Fine Art & Documentary Photography at El Observatorio
January 11, 2030 - January 1, 2018

Qualifications

Postgraduate in Fine Art & Documentary Photography
January 11, 2030 - January 1, 2018
Bachelor’s Degree in Graphic Design
January 11, 2030 - January 1, 2014

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Other, Government

Skills

Experience Level