Available to hire
Hi, I’m Yogeetha Shekar, a PR & Communications Specialist with over four years of international experience delivering earned media, thought leadership, and digital brand visibility across the USA and Europe.
I design structured PR systems, lead high-volume outreach, and align messaging with business goals. I thrive on collaborating with leadership and cross-functional teams to generate measurable results and opportunities for partnerships.
Experience Level
Work Experience
PR & Communications Specialist at The Designers Group (TDG)
November 1, 2022 - PresentLead end-to-end PR and communications strategy for TDG and TDG Furniture Exchange, delivering earned media placements across architecture, construction, real estate, leadership, and women-in-business initiatives. Secured multiple podcast features and speaking engagements, built a sustainable in-house PR system, and increased international earned media visibility.
Communications & Marketing Intern at Numiway
March 1, 2020 - October 1, 2020Assisted in developing and executing digital and social media campaigns; created written, visual, and animated content; supported website landing page design and optimization; monitored campaign performance using analytics; provided project coordination and senior team support; supported brand messaging and content alignment; developed and executed social media and online marketing campaigns; produced website content using storytelling techniques; monitored web and social media performance with Google Analytics; supported CRM reporting using HubSpot.
Education
Master of Science in International Management, Specialisation - Digital Marketing at Rennes School of Business
January 1, 2019 - January 1, 2021Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
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