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I am a Growth-focused Digital Marketing Manager with 8+ years of experience building revenue systems across paid media, email automation, CRO, and AI-driven workflows. I lead campaigns end-to-end, driving measurable growth through testing, optimization, and analytics. I am an entrepreneurial operator and US Navy Veteran with disciplined execution and ownership mindset. I bring leadership from the U.S. Navy and a track record of building full-funnel marketing operations for clients and organizations.…I am a Growth-focused Digital Marketing Manager with 8+ years of experience building revenue systems across paid media, email automation, CRO, and AI-driven workflows. I lead campaigns end-to-end, driving measurable growth through testing, optimization, and analytics. I am an entrepreneurial operator and US Navy Veteran with disciplined execution and ownership mindset. I bring leadership from the U.S. Navy and a track record of building full-funnel marketing operations for clients and organizations.

John R. Sotelo

Growth Marketer, Marketing Strategist, Content Creator, +3

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I am a Growth-focused Digital Marketing Manager with 8+ years of experience building revenue systems across paid media, email automation, CRO, and AI-driven workflows. I lead campaigns end-to-end, driving measurable growth through testing, optimization, and analytics. I am an entrepreneurial operator and US Navy Veteran with disciplined execution and ownership mindset. I bring leadership from the U.S. Navy and a track record of building full-funnel marketing operations for clients and organizations.…I am a Growth-focused Digital Marketing Manager with 8+ years of experience building revenue systems across paid media, email automation, CRO, and AI-driven workflows. I lead campaigns end-to-end, driving measurable growth through testing, optimization, and analytics. I am an entrepreneurial operator and US Navy Veteran with disciplined execution and ownership mindset. I bring leadership from the U.S. Navy and a track record of building full-funnel marketing operations for clients and organizations.

Available to hire

I am a Growth-focused Digital Marketing Manager with 8+ years of experience building revenue systems across paid media, email automation, CRO, and AI-driven workflows. I lead campaigns end-to-end, driving measurable growth through testing, optimization, and analytics.

I am an entrepreneurial operator and US Navy Veteran with disciplined execution and ownership mindset. I bring leadership from the U.S. Navy and a track record of building full-funnel marketing operations for clients and organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Digital Marketing Manager at Sotelo Media

January 1, 2022 - Present

Built full-funnel marketing systems generating consistent monthly lead flow for 20+ clients; drove 25–45% increases in qualified leads through paid and organic campaigns; improved client retention by 30–40% using automated email and CRM workflows; increased landing page conversion rates by 15% through CRO optimization; reduced campaign production time by 50% through AI-assisted workflows and optimized prompting systems; led multi-channel branding, website development, and growth initiatives

Creative Director at New Millennium Directories

January 1, 1998 - January 1, 2022

Led advertising programs reaching 150,000+ consumers annually; improved campaign ROI by 20%+ through market and performance analysis; maintained long-term client retention exceeding 90%

President at Latin American Social Center

January 1, 2016 - Present

Increased event attendance and revenue by 50% by repositioning programming toward younger, high-engagement audience segments; expanded community reach through targeted digital campaigns and community partnerships

Boatswain’s Mate 3rd Class at United States Navy

January 1, 1992 - January 1, 2008

Led and directed teams of 30+ personnel during high-pressure operational environments; developed strong leadership, accountability, and operational discipline