Available to hire
As a sports marketing expert based in Casablanca, I help clubs and brands create winning sponsorships and digital campaigns that engage fans. I specialize in building visibility through strategic marketing, digital communication, and SEO for football organizations and sports bodies.
Over the years I’ve worked with Raja Club Athletic, the Morocco Football Federation, and other clubs like MAS de Fès, Simba Tanzania, and Kaizer Chiefs, delivering measurable results in brand growth, audience engagement, and sponsorship activation.
Skills
Experience Level
Expert
Expert
Language
Arabic
Fluent
French
Fluent
English
Fluent
Work Experience
Consultant in Digital Communication, Sports Marketing, Sports Communication & SEO at Raja Club Athletic
January 1, 2021 - PresentProvide digital strategy, SEO, and sponsorship activation for Raja Club Athletic and other clients including Morocco Football Federation, MAS de Fès, Simba Tanzania, and Kaizer Chiefs. Focus on digital campaigns, fan engagement, and sponsorship ROI.
Director of Marketing and Digital at Raja Club Athletic
January 1, 2019 - January 1, 2021Led marketing and digital strategy for a top Moroccan football club, overseeing campaigns, sponsor activations, digital channels, and brand positioning.
Account Manager at FP7 Morocco
January 1, 2018 - January 1, 2019Managed communications, PR & marketing projects for clients, coordinating campaigns and media relations.
Account Executive at IPSOS Market Research
January 1, 2015 - January 1, 2018Worked on market research projects, data collection, analysis and reporting for clients in various sectors.
Partnerships Manager at HITRADIO
January 1, 2015 - January 1, 2018Managed partnerships, sponsorships and collaborations for HITRADIO.
Consultant in Digital Communication, Sports Marketing, Sports Communication & SEO at Raja Club Athletic; Morocco Football Federation; MAS de Fès; Simba Tanzania; Kaizer Chiefs
January 1, 2021 - PresentConsultant providing digital communication, sports marketing and SEO strategies for multiple football organizations and clubs, delivering campaigns, sponsorship activations and digital growth initiatives.
Education
Ph.D. in Management Sciences at ENCG Settat
January 1, 2018 - February 16, 2026Master Degree in Marketing and Sales Actions at National School of Commerce and Management of Settat
January 11, 2030 - January 1, 2014Baccalaureate, with honors (Good) at Al Madina School
January 11, 2030 - January 1, 2009Ph.D. in Management Sciences at ENCG Settat
January 11, 2030 - January 1, 2018Master Degree in Marketing and Sales Actions at National School of Commerce and Management of Settat
January 11, 2030 - January 1, 2014Baccalaureate at Al Madina School
January 11, 2030 - January 1, 2009Qualifications
Industry Experience
Media & Entertainment, Professional Services, Other
Skills
Experience Level
Expert
Expert
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