As a sports marketing expert based in Casablanca, I help clubs and brands create winning sponsorships and digital campaigns that engage fans. I specialize in building visibility through strategic marketing, digital communication, and SEO for football organizations and sports bodies. Over the years I've worked with Raja Club Athletic, the Morocco Football Federation, and other clubs like MAS de Fès, Simba Tanzania, and Kaizer Chiefs, delivering measurable results in brand growth, audience engagement, and sponsorship activation.

As a sports marketing expert based in Casablanca, I help clubs and brands create winning sponsorships and digital campaigns that engage fans. I specialize in building visibility through strategic marketing, digital communication, and SEO for football organizations and sports bodies. Over the years I've worked with Raja Club Athletic, the Morocco Football Federation, and other clubs like MAS de Fès, Simba Tanzania, and Kaizer Chiefs, delivering measurable results in brand growth, audience engagement, and sponsorship activation.

Available to hire

As a sports marketing expert based in Casablanca, I help clubs and brands create winning sponsorships and digital campaigns that engage fans. I specialize in building visibility through strategic marketing, digital communication, and SEO for football organizations and sports bodies.

Over the years I’ve worked with Raja Club Athletic, the Morocco Football Federation, and other clubs like MAS de Fès, Simba Tanzania, and Kaizer Chiefs, delivering measurable results in brand growth, audience engagement, and sponsorship activation.

See more

Experience Level

Language

Arabic
Fluent
French
Fluent
English
Fluent

Work Experience

Consultant in Digital Communication, Sports Marketing, Sports Communication & SEO at Raja Club Athletic
January 1, 2021 - Present
Provide digital strategy, SEO, and sponsorship activation for Raja Club Athletic and other clients including Morocco Football Federation, MAS de Fès, Simba Tanzania, and Kaizer Chiefs. Focus on digital campaigns, fan engagement, and sponsorship ROI.
Director of Marketing and Digital at Raja Club Athletic
January 1, 2019 - January 1, 2021
Led marketing and digital strategy for a top Moroccan football club, overseeing campaigns, sponsor activations, digital channels, and brand positioning.
Account Manager at FP7 Morocco
January 1, 2018 - January 1, 2019
Managed communications, PR & marketing projects for clients, coordinating campaigns and media relations.
Account Executive at IPSOS Market Research
January 1, 2015 - January 1, 2018
Worked on market research projects, data collection, analysis and reporting for clients in various sectors.
Partnerships Manager at HITRADIO
January 1, 2015 - January 1, 2018
Managed partnerships, sponsorships and collaborations for HITRADIO.
Consultant in Digital Communication, Sports Marketing, Sports Communication & SEO at Raja Club Athletic; Morocco Football Federation; MAS de Fès; Simba Tanzania; Kaizer Chiefs
January 1, 2021 - Present
Consultant providing digital communication, sports marketing and SEO strategies for multiple football organizations and clubs, delivering campaigns, sponsorship activations and digital growth initiatives.

Education

Ph.D. in Management Sciences at ENCG Settat
January 1, 2018 - February 16, 2026
Master Degree in Marketing and Sales Actions at National School of Commerce and Management of Settat
January 11, 2030 - January 1, 2014
Baccalaureate, with honors (Good) at Al Madina School
January 11, 2030 - January 1, 2009
Ph.D. in Management Sciences at ENCG Settat
January 11, 2030 - January 1, 2018
Master Degree in Marketing and Sales Actions at National School of Commerce and Management of Settat
January 11, 2030 - January 1, 2014
Baccalaureate at Al Madina School
January 11, 2030 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other