Owned end-to-end SEO strategy as primary client lead; conducted technical, competitor, site structure, navigation, and CRO audits. Led LP and PDP optimization resulting in +40% YoY revenue growth for a leading ecommerce client. Designed and deployed GPT-powered content workflows to generate standardized SEO briefs, structured content outlines, and brand-aligned blog drafts. Delivered developer-ready technical recommendations to resolve crawl errors, duplicate content, and Core Web Vitals issues. Presented executive-level SEO roadmaps and performance reports using GA4, GSC, SEMrush, and Ahrefs; conducted monthly SEO reports.

SEO Analyst at Forefront Web

January 1, 2018 - January 1, 2019

Wrote page titles, descriptions, and enhanced on-page headers to optimize web pages for SEO. Created monthly SEO analysis reports using Adobe Creative Suite, measuring traffic, search, and conversion results. Managed client hours and tasks using Asana and Everhour, ensuring project timelines and deliverables were met.

SEO Specialist at Amsive Digital

January 1, 2020 - January 1, 2023

Optimized and maintained Google Business Profiles, ensuring local SEO compliance and category accuracy. Conducted citation audits to identify inconsistencies across directories, corrected NAP discrepancies, and recommended high-authority directory placements to strengthen local signals. Trained interns and analysts on current SEO practices and strategies. Built prioritized, developer-ready technical recommendations to resolve crawl issues and structured data gaps. Initiated monthly SEO and local ranking reports.