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Creative Director & Events Production Specialist with over 20 years of experience in creative direction, experiential marketing, and events production. I specialise in crafting impactful brand narratives and unforgettable live experiences.\n\nCombining a creative eye with strategic vision, I deliver exceptional results in brand identity, event execution, and innovative marketing. As the co-founder of two award-winning businesses, with a passion for music, culture, and innovation, my expertise spans concept creation, full project management, and team leadership, making me a dynamic force in redefining consumer experiences.…Creative Director & Events Production Specialist with over 20 years of experience in creative direction, experiential marketing, and events production. I specialise in crafting impactful brand narratives and unforgettable live experiences.\n\nCombining a creative eye with strategic vision, I deliver exceptional results in brand identity, event execution, and innovative marketing. As the co-founder of two award-winning businesses, with a passion for music, culture, and innovation, my expertise spans concept creation, full project management, and team leadership, making me a dynamic force in redefining consumer experiences.

Emma Murphy

Creative Director, Project Manager, Brand Designer, +5

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Creative Director & Events Production Specialist with over 20 years of experience in creative direction, experiential marketing, and events production. I specialise in crafting impactful brand narratives and unforgettable live experiences.\n\nCombining a creative eye with strategic vision, I deliver exceptional results in brand identity, event execution, and innovative marketing. As the co-founder of two award-winning businesses, with a passion for music, culture, and innovation, my expertise spans concept creation, full project management, and team leadership, making me a dynamic force in redefining consumer experiences.…Creative Director & Events Production Specialist with over 20 years of experience in creative direction, experiential marketing, and events production. I specialise in crafting impactful brand narratives and unforgettable live experiences.\n\nCombining a creative eye with strategic vision, I deliver exceptional results in brand identity, event execution, and innovative marketing. As the co-founder of two award-winning businesses, with a passion for music, culture, and innovation, my expertise spans concept creation, full project management, and team leadership, making me a dynamic force in redefining consumer experiences.

Available to hire

Creative Director & Events Production Specialist with over 20 years of experience in creative direction, experiential marketing, and events production. I specialise in crafting impactful brand narratives and unforgettable live experiences.\n\nCombining a creative eye with strategic vision, I deliver exceptional results in brand identity, event execution, and innovative marketing. As the co-founder of two award-winning businesses, with a passion for music, culture, and innovation, my expertise spans concept creation, full project management, and team leadership, making me a dynamic force in redefining consumer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Beginner

Work Experience

Co-Founder & Creative Director at Hacha Bars | Mirror Margarita Ltd.

May 1, 2019 - January 1, 2025

Conceived and executed the brand identity, interiors, and customer experience for Hacha Bars, a multi-award-winning agave spirit bar with locations in Dalston and Brixton, featured on the World’s 50 Best Discovery List. Spearheaded marketing initiatives, positioning Hacha as a leader in UK's Tequila & Mezcal trends. Launched the Mirror Margarita RTD cocktail brand, leading all aspects of brand identity, packaging, marketing, and creative storytelling. Directed cross-functional teams in immersive brand campaigns and events, achieving significant media attention and industry accolades. Directed operations, recruitment, training, and commercial strategies to drive business growth and innovation.

Head of Marketing at Æcorn Aperitifs | Seedlip Drinks

October 1, 2018 - June 1, 2019

Played a key role in launching Æcorn Aperitifs, leading to its acquisition by Diageo within months of launch. Directed the creative development of brand and launch campaign materials, including digital platforms, social content, and retail activations. Delivered a month-long launch activation at Selfridges, integrating live events and media collaborations to drive brand awareness.

Festival Director at DrinkUp.London

October 1, 2013 - October 1, 2018

Pioneered the launch of two new festivals, expanding DrinkUp.London’s portfolio to multi-venue, city-wide events and attracting a global audience. Managed end-to-end execution, including sponsorships, marketing, PR, partnerships, and event operations. Developed comprehensive creative strategies that enhanced fan experiences and brand visibility. Led a multidisciplinary team to deliver high-quality festival productions.

Group Special Events & Bar Development at Gordon Ramsay Group

May 1, 2012 - October 1, 2013

Conceptualized and managed group special events; developed bar programs aligned with high culinary standards. Directed interior design and menu development for Union Street Café launch. Cultivated strategic partnerships with leading spirits brands, delivering impactful events that enhanced brand prestige.