Available to hire
Hi, I’m Gerald Baldino, a seasoned B2B content strategist who translates complex products, services, and partnerships into revenue-driving narratives. I bring deep experience across telecom, cloud, cybersecurity, and channel-focused media, collaborating with sales, marketing and product teams to shape programs that deliver measurable business results.
Beyond strategy, I lead content programs—writing long- and short-form content across digital and print, managing events like CVxEXPO, and delivering partner-centered assets that accelerate revenue. I also run Baldino Creative LLC, offering independent content strategy and storytelling for technology organizations.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
Content Director at ChannelVision / Beka Business Media
January 1, 2018 - January 1, 2021Oversees Beka’s partner-focused custom content program; plans, writes and delivers long- and short-form content across digital, print, and partner channels; coordinates and plans CVxEXPO, contributing to event programming, speaker coordination, marketing, and event logistics; collaborates cross-functionally across sales, marketing and product teams.
Content Director at ChannelVision / Beka Business Media
January 1, 2024 - PresentOversees Beka’s partner-focused custom content program; plans, writes and delivers long- and short-form content across digital, print, and partner channels; coordinates and plans CVxEXPO, contributing to event programming, speaker coordination, marketing, and event logistics; collaborates cross-functionally across sales, marketing and product teams.
Founder & Principal at Baldino Creative LLC
January 1, 2021 - PresentProvides independent content strategy and storytelling for technology organizations.
Senior Managing Editor at Technology Marketing Corporation (TMC)
January 1, 2017 - January 1, 2018Advanced from Content Producer to Senior Managing Editor, leading TMC’s custom B2B content division.
Freelance Content Strategist at Zenlayer
January 1, 2021 - January 1, 2023Freelance content partnerships and strategy.
Freelance Content Strategist at Tendo Communications
January 1, 2023 - January 1, 2023Freelance content work for technology clients.
Freelance Content Strategist at Just in Words
January 1, 2015 - January 1, 2023Freelance content writing and strategy.
Freelance Content Strategist at Scriba Solutions
January 1, 2021 - January 1, 2023Freelance content strategy.
Freelance Content Strategist at WayPath Consulting
January 1, 2022 - January 1, 2023Freelance content strategy.
Freelance Content Strategist at Root23 Agency
January 1, 2022 - January 1, 2022Freelance content strategy.
Freelance Content Strategist at AOL’s Patch.com
January 1, 2010 - January 1, 2011Freelance content writing
Education
B.A. at University of Massachusetts Amherst
January 11, 2030 - May 1, 2010Qualifications
Industry Experience
Telecommunications, Software & Internet, Media & Entertainment, Professional Services, Other
Skills
Experience Level
Expert
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