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Hi, I’m Sandra Diaz, a London-based music marketing and artist development professional. I help artists and brands grow their presence with creative campaigns, digital marketing, and smart content strategies across social platforms. With a background building artist rosters, managing projects for cultural institutions, and leading digital marketing initiatives, I connect music, media, and audiences to deliver measurable results.…Hi, I’m Sandra Diaz, a London-based music marketing and artist development professional. I help artists and brands grow their presence with creative campaigns, digital marketing, and smart content strategies across social platforms. With a background building artist rosters, managing projects for cultural institutions, and leading digital marketing initiatives, I connect music, media, and audiences to deliver measurable results.

Sandra Diaz

Music Producer, Music Supervisor, Content Producer, +2

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Hi, I’m Sandra Diaz, a London-based music marketing and artist development professional. I help artists and brands grow their presence with creative campaigns, digital marketing, and smart content strategies across social platforms. With a background building artist rosters, managing projects for cultural institutions, and leading digital marketing initiatives, I connect music, media, and audiences to deliver measurable results.…Hi, I’m Sandra Diaz, a London-based music marketing and artist development professional. I help artists and brands grow their presence with creative campaigns, digital marketing, and smart content strategies across social platforms. With a background building artist rosters, managing projects for cultural institutions, and leading digital marketing initiatives, I connect music, media, and audiences to deliver measurable results.

Available to hire

Hi, I’m Sandra Diaz, a London-based music marketing and artist development professional. I help artists and brands grow their presence with creative campaigns, digital marketing, and smart content strategies across social platforms.

With a background building artist rosters, managing projects for cultural institutions, and leading digital marketing initiatives, I connect music, media, and audiences to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder & Digital Marketer at Fundación WM

May 1, 2023 - Present

Founding digital marketing practice focusing on music artists and cultural projects; building online services, content bundles, and marketing strategies for clients.

Marketing Advisor / Digital Marketing Specialist at Wita Tour (Travel Agency)

September 1, 2017 - December 1, 2017

Advised on digital marketing strategies to increase bookings; produced an electronic magazine and coordinated influencer outreach and ads; organized events and campaigns to promote tourism.

Project Manager at Ministry of Culture, Bogotá, Colombia

May 1, 2013 - December 1, 2014

Created and executed digital marketing strategies for cultural initiatives; managed projects, coordinated teams, and evaluated business plans; contributed to the ministry's outreach and cultural programs.

CEO at OPMISAS (Organization for Promotion of Musicians)

July 1, 2011 - March 1, 2019

Led the organization to promote musicians through digital marketing campaigns, influencer partnerships, and event campaigns; oversaw strategic planning and client campaigns; managed cross-functional teams and budgeting.