Available to hire
I design and refine clear, accessible content across B2B SaaS and financial services, focusing on UX writing, information architecture, and scalable content systems. I love turning complex product flows into intuitive experiences that help users get things done quickly.
In my work, I’ve led cross-functional teams, built internal hubs and onboarding docs to speed up ramp-up, and boosted chatbot accuracy and notification UX across multiple products.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Content Designer Freelancer
September 1, 2025 - PresentProvide end-to-end product content strategy and writing support for B2B SaaS companies, with a focus on product positioning.
Senior Content Designer at BMO Financial Group
November 1, 2022 - May 1, 2024Mentored writers, reviewed team content for clarity, voice, and business alignment; set expectations on timelines and road map deliverables. Streamlined chatbot design workflows by creating an IA-driven content tagging system, improving sprint velocity by 1 week per sprint. Led UX road-mapping planning for IVR content through workshops, aligning product, business, and product teams.
Content Designer Instructor at UX Content Collective (Remote)
March 1, 2022 - PresentProvided feedback on style guide and onboarding screens (in Figma), helping students further develop their content design skills.
UX Writer at Canada Post
October 1, 2021 - November 1, 2022Led SMS content strategy, deploying 18,000+ messages in 2 days; secured a 2x increase in character limits for clearer, UX-friendly notifications. Partnered with designers and product owners to write UX copy and maintain consistency across multiple products (e.g., Precision Targeter, Track, ID Verification and Returns). Created onboarding docs and resource hubs to accelerate new hire ramp-up.
Product Content Manager at Personify Corp
March 1, 2020 - October 1, 2021Led UX content and strategy for payments system decommissioning, simplifying digital transactions for 14,000+ users and reducing support volume across self-service channels. Created a dedicated integrations hub from scratch, driving 1,592 page views, 695 unique views, and 5 direct trials in the first month—quadrupling traffic from previous scattered support pages.
Content Specialist at Hays Canada
September 1, 2018 - July 1, 2019Led SMS content strategy, deploying 18,000+ messages in 2 days; secured a 2x increase in character limits for clearer, more UX-friendly notifications. Partnered with designers and product owners to write UX copy and maintain consistency across products (e.g., Precision Targeter, Tracks, ID Verification, Returns). Created onboarding docs and resource hubs to accelerate new-hire ramp-up.
Senior Content Designer at Hays Canada
September 1, 2018 - July 1, 2019Wrote flagship US & Canada Salary Reports; generated 12,766 digital downloads, 4,300 print distributions, and 335 leads from the A&F guide.
Education
Philosophy Honours BA, Minor in Mathematics at McGill University
January 1, 2011 - January 1, 2014Bachelor of Arts (Honours) in Philosophy, Minor in Mathematics at McGill University
January 1, 2011 - January 1, 2014Qualifications
Certified UX Writer
January 1, 2021 - February 17, 2026Content Research & Testing – UX Content Collective
January 1, 2021 - February 17, 2026User Experience Design Certificate
January 1, 2020 - February 17, 2026Certified UX Writer
January 11, 2030 - February 17, 2026UX Content Collective Certificate
January 11, 2030 - February 17, 2026Industry Experience
Software & Internet, Financial Services, Professional Services, Education, Government, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Content Designer
We have the best content designer experts on Twine. Hire a content designer in Toronto today.