I’m Myriam Parada, a Creative Director for multi-disciplinary UX/Product Designer with international roots and professional experience across Europe. I’ve led design direction at Volkswagen Group, contributed to UX at Audi Design and Phoenix Design, and delivered user-centered products through freelance projects for UCD Plus and Grunddesign. I enjoy blending strategy with hands-on design, researching user needs, and turning insights into practical experiences.
Based in Barcelona, I thrive in international teams and love music, surfing, and travel. My education includes a B.A. in Product & Digital Design from Leeds and a B.A. in Industrial Design from a German university. I’m fluent in German and Spanish, proficient in English, and I’m always exploring new tools like Figma and Tableau to push the boundaries of user experience.
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“We are building cars” - With no customer perspective and no CX Foundation in place, Volkswagen was still at the beginning of its journey. Critical gaps in workflows, inconsistent experiences, and missing customer insights made transformation urgent. The challenge was to align the entire organization with a new, systemic CX approach.
Bridging the Customer Perspective with the Organisation´s outcome shows: How ist the CX Quality? How do the organisation collaborate or where do they fail—and why?
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