I'm a Senior Designer and Creative Project Leader with 10+ years bringing brands to life across insurance, tourism, healthcare, financial services, and consumer markets. My sweet spot is balancing great design with smart strategy. I love the craft of creating compelling visuals and I bring an eagle eye for detail that has consistently caught costly errors early, saving teams time and money before they become bigger problems. I'm a designer who has led design work across digital, social, and traditional channels for 15+ client accounts, managing $1.8M+ in campaign budgets that generated 1.5M impressions and performance increases up to 59%. I thoughtfully integrate emerging AI tools to improve efficiency without losing what matters most—the human touch that makes impactful creative. I've supervised creative teams, collaborated with cross-functional partners remotely, and found ways to stretch budgets further—achieving 40% cost savings through smart vendor negotiation and workflow optimization. At the end of the day, I'm a designer who understands the business side, and a project leader who never loses sight of the craft.

Diana Sofi Santana

I'm a Senior Designer and Creative Project Leader with 10+ years bringing brands to life across insurance, tourism, healthcare, financial services, and consumer markets. My sweet spot is balancing great design with smart strategy. I love the craft of creating compelling visuals and I bring an eagle eye for detail that has consistently caught costly errors early, saving teams time and money before they become bigger problems. I'm a designer who has led design work across digital, social, and traditional channels for 15+ client accounts, managing $1.8M+ in campaign budgets that generated 1.5M impressions and performance increases up to 59%. I thoughtfully integrate emerging AI tools to improve efficiency without losing what matters most—the human touch that makes impactful creative. I've supervised creative teams, collaborated with cross-functional partners remotely, and found ways to stretch budgets further—achieving 40% cost savings through smart vendor negotiation and workflow optimization. At the end of the day, I'm a designer who understands the business side, and a project leader who never loses sight of the craft.

Available to hire

I’m a Senior Designer and Creative Project Leader with 10+ years bringing brands to life across insurance, tourism, healthcare, financial services, and consumer markets. My sweet spot is balancing great design with smart strategy. I love the craft of creating compelling visuals and I bring an eagle eye for detail that has consistently caught costly errors early, saving teams time and money before they become bigger problems.

I’m a designer who has led design work across digital, social, and traditional channels for 15+ client accounts, managing $1.8M+ in campaign budgets that generated 1.5M impressions and performance increases up to 59%. I thoughtfully integrate emerging AI tools to improve efficiency without losing what matters most—the human touch that makes impactful creative. I’ve supervised creative teams, collaborated with cross-functional partners remotely, and found ways to stretch budgets further—achieving 40% cost savings through smart vendor negotiation and workflow optimization. At the end of the day, I’m a designer who understands the business side, and a project leader who never loses sight of the craft.

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Language

Spanish; Castilian
Advanced

Work Experience

Senior Project Manager & Production Consultant at 9Rooftops
June 1, 2019 - December 1, 2025
Creative Design & Production: Supported the design of multimedia assets (emails, presentations, ads, social graphics, print) using Adobe Creative Suite while managing overall project delivery and maintaining brand standards across Fortune 500 clients. Visual Leadership: Established creative direction and visual hierarchy for campaigns, ensuring brand cohesion across channels; led brainstorming sessions and translated strategic concepts into compelling visual narratives. Project Management: Managed 15-20 simultaneous projects coordinating cross-functional teams (designers, developers, copywriters) and stakeholders, ensuring timely delivery across traditional and digital channels. Budget Oversight: Managed $1.8M+ in campaign budgets across $25K–$1M projects for ~10-12 clients. Process Optimization: Accelerated delivery by 20–30% through coordinated scheduling; cut QA review time by 45% with live annotation workflow replacing manual screenshots. Vendor & Cost Management: Negotiated ve
Owner & Designer at DNA Designs, LLC
August 1, 2018 - Present
Design Development & Execution: Delivered multi-platform design solutions (logo, web, print) for 6+ enterprise and consumer clients, enhancing professional brand presence. Creative Direction: Led creative development from ideation to production for initiatives including rebranding work for AdventHealth, ensuring consistent brand expression across deliverables. Visual Communication: Converted complex client information into clear, visually driven pitch decks through thoughtful layout, graphics, and information hierarchy, making content easier to understand and present.
Associate Creative Director & Senior Art Director at Evōk Advertising
October 1, 2010 - August 1, 2018
Team Leadership: Supervised creative teams across 25+ client accounts, translating strategy briefs into clear, actionable design direction. Campaign Execution: Concepted and designed multiple high-impact campaigns, across different Evōk clients, generating 1.5M impressions, $21.5M+ in campaign application value, and conversion lifts of up to 59%. Integrated Campaign Design: Designed and delivered integrated print and interactive marketing campaigns by creating brand identities and formal brand guidelines, ensuring cohesive brand expression. Collaboration: Partnered closely with Creative Leadership to review and approve creative copy, upholding brand consistency and strategic intent. Email Marketing: Managed design, coding, and deployment of email campaigns, modernizing email content and delivery across multiple clients. Team Mentorship: Mentored ~5 junior creative designers, contributing to skill growth, increased confidence, and career progression. Multilingual Campaign Delivery: Led

Education

Project Management Foundational Certificate at UAB Collat School of Business
January 11, 2030 - February 17, 2026
Associate Degree of Science in Graphic Design Technology at Valencia College
January 11, 2030 - February 17, 2026
Fashion Design at Fashion Institute of Technology
January 11, 2030 - February 17, 2026

Qualifications

Project Management Foundational Certificate
January 11, 2030 - February 17, 2026

Industry Experience

Healthcare, Travel & Hospitality, Financial Services, Professional Services, Consumer Goods, Media & Entertainment