Available to hire
I am an international corporate communications and media relations professional with over 25 years of experience driving complex campaigns for global organizations. I excel at turning intricate strategies into clear, impactful messaging that enhances reputation and visibility across internal and external audiences. I thrive in multicultural environments, bridging storytelling with strategy and stakeholder engagement, and I am known for building strong teams, reliability, adaptability, and a talent for detail-oriented, long-term planning.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
German
Fluent
English
Fluent
French
Intermediate
Work Experience
Communications and Media Relations Manager at Artisa Group AG
November 1, 2024 - July 1, 2025Developed and implemented a group-wide communications strategy across Switzerland, Italy, and Germany, delivering consistent positioning for Artisa's three business units. Secured 50+ media placements in top business, real estate, tourism, and architecture outlets, acted as the company spokesperson, coordinated external PR agencies, implemented media monitoring and social listening, and organized corporate events including 'Artisa Solutions' in Basel with broad media coverage. Built B2B media campaigns and established partnerships with key industry associations; edited corporate content and supported internal communication programs, delivering regular performance reports.
Freelance Consultant - International Media Relations Manager at Self-employed
July 1, 2020 - November 1, 2024Advised on and implemented PR strategies for clients across Italy, Germany, and Switzerland; secured placements in Il Sole 24 Ore, FAZ, and NZZ; organized high-impact social-media events reaching audiences up to 1 million on Instagram; built and managed a diverse international client portfolio in real estate, lifestyle, food, and tourism; cultivated long-term media relationships with 100+ press contacts and coordinated editorial calendars for multi-market campaigns.
Public Affairs and Corporate Communications Consultant at furrerhugi AG
March 1, 2021 - PresentCollaborated with furrerhugi AG – Public Affairs and Corporate Communications Agency Basel to design and deliver PR strategies for international clients across Italy, Germany, and Switzerland, building media relations and coordinating cross-market campaigns.
Founder & Manager at Benedetta Spada – PR & Communications Agency
February 1, 2014 - July 1, 2020Founded and led an agency serving 20+ international clients in real estate, lifestyle, food, and tourism, achieving media placements in 100+ outlets. Led crisis communications for restructuring clients, and managed strategy, finance, client acquisition, and a team of up to 5. Grew annual revenue to over €400,000 within five years.
Country Manager Germany at Barabino & Partners
October 1, 2007 - January 1, 2014Launched and led the Berlin office, oversaw business development and client acquisition, and managed institutional and corporate communications across Italy and Germany. Recruited and led the local team, driving growth and operational efficiency; revenue grew from €0 to €800,000 in six years, with 50% from self-generated new business.
Senior PR Consultant at Barabino & Partners (Milan)
January 1, 2004 - January 1, 2007Delivered high-impact institutional and corporate communications projects for Italian and German markets, contributing to growth and reputation management.
Junior PR Consultant at Barabino & Partners (Milan)
January 1, 2002 - January 1, 2004Supported client campaigns and media relations across real estate, lifestyle, and tourism sectors.
Junior Analyst at Banca Profilo
November 1, 2000 - March 1, 2002Junior analyst role supporting financial services communications and analytics.
Freelance Consultant - International Media Relations Manager at Self-Employed / Freelance
July 1, 2020 - November 1, 2024Advised on and implemented tailored PR strategies for clients across Italy, Germany, and Switzerland; secured placements in top trade and business outlets (Il Sole 24 Ore, FAZ, NZZ). Organized multi-market social media events reaching up to 1 million users. Managed a diverse client portfolio in real estate, lifestyle, food, and tourism, and built long-term media relations with a network of 100+ press contacts. Designed editorial calendars and content workflows for multi-market campaigns, ensuring alignment and timely publication.
Collaboration with furrerhugi AG – Public Affairs and Corporate Communications at furrerhugi AG
March 1, 2021 - PresentCollaborated with Switzerland's Public Affairs and Corporate Communications agency to advise and execute international media relations strategies; secured placements in Il Sole 24 Ore, FAZ, and NZZ; organized social media events achieving broad reach; built a cross-border press network and editorial calendars for multi-market campaigns.
Founder & Manager at Benedetta Spada – PR & Communications Agency, Berlin
February 1, 2014 - July 1, 2020Founded and ran a PR and communications agency, managing 20+ international clients in real estate, lifestyle, food, and tourism. Secured media placements in 100+ trade and mainstream outlets; led crisis communications during restructurings; handled strategy, finances, client acquisition, and team leadership (up to 5 staff). Grew annual revenue to over €400,000.
Senior PR Consultant at Barabino & Partners
January 1, 2004 - December 31, 2007Managed institutional and corporate communications projects with high media coverage in Italy and Germany; contributed to revenue growth and operational efficiency.
Junior PR Consultant at Barabino & Partners
January 1, 2002 - December 31, 2004Supported PR campaigns for international clients; helped secure media placements across trade and mainstream publications.
Freelance Consultant - International Media Relations Manager at Basel (self-employed)
July 1, 2020 - November 1, 2024Advised on tailored PR strategies for clients in Italy, Germany, and Switzerland; secured placements in renowned trade and business publications; organized and promoted social media events reaching up to 1 million on Instagram; managed diverse international client portfolio in real estate, lifestyle, food, and tourism; built long-term media relations across three countries and designed editorial calendars for multi-market campaigns.
PR Consultant at furrerhugi AG
March 1, 2021 - PresentCollaboration with Public Affairs and Corporate Communications Agency on international media relations and strategic communications.
Education
Bachelor's degree at Luigi Bocconi University
January 11, 2030 - January 1, 2000Bachelor's degree in business and economics at Luigi Bocconi University, Milan
January 11, 2030 - January 1, 2000Bachelor's degree in business and economics at Luigi Bocconi University, Milan
January 11, 2030 - January 1, 2000Qualifications
Industry Experience
Media & Entertainment, Real Estate & Construction, Travel & Hospitality, Professional Services, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a PR Freelancer
We have the best pr freelancer experts on Twine. Hire a pr freelancer today.