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Hi, I’m Ana. I’m a Marketing & Communications Specialist based in Kingston, Ontario, with a knack for turning data into compelling campaigns. I blend research, analytics, and creative storytelling to grow brands across social, email, web, and paid channels while ensuring a consistent and engaging brand voice. Over the years I’ve led integrated campaigns for wine brands, universities, and wellness businesses—from market research and messaging to asset creation and performance optimization. I’m passionate about driving measurable results, optimizing for impact, and collaborating with cross-functional teams to deliver cohesive brand experiences.…Hi, I’m Ana. I’m a Marketing & Communications Specialist based in Kingston, Ontario, with a knack for turning data into compelling campaigns. I blend research, analytics, and creative storytelling to grow brands across social, email, web, and paid channels while ensuring a consistent and engaging brand voice. Over the years I’ve led integrated campaigns for wine brands, universities, and wellness businesses—from market research and messaging to asset creation and performance optimization. I’m passionate about driving measurable results, optimizing for impact, and collaborating with cross-functional teams to deliver cohesive brand experiences.

Ana Clark

Marketing Strategist, Social Media Manager, Content Creator, +1

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Hi, I’m Ana. I’m a Marketing & Communications Specialist based in Kingston, Ontario, with a knack for turning data into compelling campaigns. I blend research, analytics, and creative storytelling to grow brands across social, email, web, and paid channels while ensuring a consistent and engaging brand voice. Over the years I’ve led integrated campaigns for wine brands, universities, and wellness businesses—from market research and messaging to asset creation and performance optimization. I’m passionate about driving measurable results, optimizing for impact, and collaborating with cross-functional teams to deliver cohesive brand experiences.…Hi, I’m Ana. I’m a Marketing & Communications Specialist based in Kingston, Ontario, with a knack for turning data into compelling campaigns. I blend research, analytics, and creative storytelling to grow brands across social, email, web, and paid channels while ensuring a consistent and engaging brand voice. Over the years I’ve led integrated campaigns for wine brands, universities, and wellness businesses—from market research and messaging to asset creation and performance optimization. I’m passionate about driving measurable results, optimizing for impact, and collaborating with cross-functional teams to deliver cohesive brand experiences.

Available to hire

Hi, I’m Ana. I’m a Marketing & Communications Specialist based in Kingston, Ontario, with a knack for turning data into compelling campaigns. I blend research, analytics, and creative storytelling to grow brands across social, email, web, and paid channels while ensuring a consistent and engaging brand voice.

Over the years I’ve led integrated campaigns for wine brands, universities, and wellness businesses—from market research and messaging to asset creation and performance optimization. I’m passionate about driving measurable results, optimizing for impact, and collaborating with cross-functional teams to deliver cohesive brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Wine Merchant at Arterra Wines Canada

April 1, 2023 - November 21, 2025

Supported in-store and experiential marketing campaigns to drive product discovery and sales. Led market and product research to tailor customer-facing messaging. Executed promotional initiatives aligned with brand standards. Assisted with training and customer engagement during high-demand periods.

Marketing Manager at The Little Shop in Kingston

November 1, 2021 - November 1, 2023

Built and executed integrated digital marketing campaigns across organic and paid channels. Addressed an inconsistent brand presence by developing a cohesive identity and content strategy, driving 500% social growth in 8 months. Created all marketing assets including product photography, graphics, ad creatives, captions, and promotional content. Launched and optimized paid campaigns across Meta, Google, Yelp, and Kijiji. Increased link clicks by 400% through content optimization and target messaging. Monitored performance and analytics, using insights for refinement.

Social Media Ambassador at PhotoRoom App

May 1, 2023 - November 1, 2023

Supported online community growth through daily engagement and troubleshooting. Used audience insights to improve retention and community interaction. Collaborated with cross-functional teams to strengthen brand voice. Created graphics and video content for social media.

Social Media Coordinator / Marketing Specialist at Queen’s University, School of Computing

March 1, 2022 - November 1, 2022

Faced with low fundraising engagement, executed multi-channel communication campaigns that increased donor participation by 1350%. Ran A/B testing and analyzed performance data to refine messaging. Managed content across university social media channels, ensuring accessibility and brand consistency. Redesigned newsletters, surpassing competitor readership by 13%. Improved website visibility and readability by 35% through SEO-driven refinement. Created graphics, photography edits, and video/audio content for digital platforms.

Marketing & Operations Manager at Blue Rose Wellness

November 1, 2020 - October 1, 2025

Planned and executed digital marketing campaigns across email, social, search, and web. Managed all brand and marketing assets including website content, and visual identity. Implemented SEO and SEM strategies to improve search performance. Used customer insights and trends to optimize strategy and offers, resulting in 90% returning clients and 60% service upgrades. Supported operational planning, budgeting, and vendor coordination to ensure marketing efforts aligned with business goals.

Marketing Strategist at Sustainable Kingston / City of Kingston

February 1, 2017 - June 1, 2017

Evaluated previous campaigns to identify opportunities for improved community engagement. Executed marketing initiatives supporting environmental programs and events. Increased partner participation by 20–25% through data-informed adjustments. Managed campaign budgets with 90% cost savings. Produced written and visual content for internal reports and public-facing materials.

Marketing & Creative Specialist at KiEmboss

April 1, 2001 - Present

Executed client marketing campaigns from concept through launch. Re-engaged inactive audiences achieved 150% growth in the client base. Created visual and written assets using Adobe Creative Suite, Canva, and Corel Draw. Reduced operating costs by 35% within 11 months through workflow optimization. Analyzed campaign performance to optimize tactics and improve efficiency.