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I am a product-focused, scalable frontend engineer building and evolving frontend platforms and internal tools used across Wix's global product ecosystem. I bring over 10 years of experience delivering production-grade, user-facing systems with end-to-end ownership from architecture through rollout. As a hands-on IC and tech lead, I set technical direction, mentor engineers, and partner closely with Product, UX, Analytics, and Support. My expertise includes modern frontend frameworks, design-system architectures, accessibility at scale, real-time interfaces, and AI-powered user experiences in core products.…I am a product-focused, scalable frontend engineer building and evolving frontend platforms and internal tools used across Wix's global product ecosystem. I bring over 10 years of experience delivering production-grade, user-facing systems with end-to-end ownership from architecture through rollout. As a hands-on IC and tech lead, I set technical direction, mentor engineers, and partner closely with Product, UX, Analytics, and Support. My expertise includes modern frontend frameworks, design-system architectures, accessibility at scale, real-time interfaces, and AI-powered user experiences in core products.

Joseph De Santa Clara

Front-End Developer, Full Stack Developer, Web Developer, +5

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I am a product-focused, scalable frontend engineer building and evolving frontend platforms and internal tools used across Wix's global product ecosystem. I bring over 10 years of experience delivering production-grade, user-facing systems with end-to-end ownership from architecture through rollout. As a hands-on IC and tech lead, I set technical direction, mentor engineers, and partner closely with Product, UX, Analytics, and Support. My expertise includes modern frontend frameworks, design-system architectures, accessibility at scale, real-time interfaces, and AI-powered user experiences in core products.…I am a product-focused, scalable frontend engineer building and evolving frontend platforms and internal tools used across Wix's global product ecosystem. I bring over 10 years of experience delivering production-grade, user-facing systems with end-to-end ownership from architecture through rollout. As a hands-on IC and tech lead, I set technical direction, mentor engineers, and partner closely with Product, UX, Analytics, and Support. My expertise includes modern frontend frameworks, design-system architectures, accessibility at scale, real-time interfaces, and AI-powered user experiences in core products.

Available to hire

I am a product-focused, scalable frontend engineer building and evolving frontend platforms and internal tools used across Wix’s global product ecosystem.

I bring over 10 years of experience delivering production-grade, user-facing systems with end-to-end ownership from architecture through rollout. As a hands-on IC and tech lead, I set technical direction, mentor engineers, and partner closely with Product, UX, Analytics, and Support. My expertise includes modern frontend frameworks, design-system architectures, accessibility at scale, real-time interfaces, and AI-powered user experiences in core products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hebrew (modern)

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Frontend Engineer / Tech Lead at Wix.com

January 1, 2015 - January 1, 2026

Led technical direction and execution for large Wix consumer products, including editor and customer-support experiences used across Wix’s global user base. Owned feature delivery end-to-end, from discovery and architectural design through implementation, rollout, and iteration based on real user data. Designed shared, reusable frontend components and contributed to Wix design system and modular multi-application architecture, enabling independent local development and improved developer velocity. Led proof-of-concept and experimentation, validating ideas with users and converting successful experiments into production features with short iteration cycles. Led technical execution for KER A, Wix’s AI-powered voice and video assistant, taking the product from concept to production within 1–2 months. Built real-time user experiences using streaming APIs, image processing, and picture-in-picture interfaces; improved responsiveness and scalability using event-driven patterns and Kafka

Frontend Engineering Team Lead at Wix.com

January 1, 2023 - January 1, 2026

Led frontend teams of 6–10 engineers while remaining hands-on, with responsibilities including hiring, mentoring, 1:1s, performance feedback, and supporting promotions and growth. Tech Stack: React, Next.js, Design Systems, Modular Frontend Architecture. Backend & Infra: Kafka, Kubernetes, MongoDB, SQL; AI-powered assistants and RAG-based knowledge systems; Real-time streaming APIs. Practices included event-driven systems, A/B testing, accessibility (WCAG), and performance optimization.