Elizabeth Duffy

Designed, developed and delivered organisation-wide eLearning and learning resources supporting onboarding, behavioural skills, and a more respectful and inclusive workplace across the organisation. Led the creation of national learning interventions including a suite of DEI eLearning, supporting positive workplace behaviours and aligning with organisational values. Developed blended learning solutions (eLearning, eBooks, guides, videos, and presentations) to support just-in-time learning for new hires and future managers. Led development of a course brochure for Leadership Summit 2025, launching a self-service system for colleagues to explore career journeys and available courses. Created an interactive onboarding eBook for the Guinness Storehouse using multimedia storytelling to improve engagement. Collaborated with internal stakeholders to scope learning needs, shape content, and ensure learning solutions met business and people priorities. Supported the full L&D cycle including des

Developed targeted B2B digital content for schools, SMEs, and corporate clients across websites, landing pages, email campaigns, social media, blogs, and paid advertising, driving engagement and brand awareness. Created and optimized content using HubSpot Marketing Suite, WordPress and Canva; managed email campaigns, CRM lists, and campaign workflows. Planned and executed paid digital campaigns using LinkedIn Ads, Facebook Ads and Google Ads, supported by testing and performance reporting. Enhanced product and e-commerce pages through SEO-driven copy, keyword optimization, demo videos, promotional labels, and structured page layouts using HTML, improving search visibility, UX and conversions. Analyzed website and campaign performance using analytics to refine messaging, user journeys and content strategy. Collaborated with internal stakeholders to align digital activity with business and campaign objectives.

Created animated videos in Adobe Premiere Pro about RFID readers for online promotions during the internship programme.