Content Creator / SMM Specialist at Freelance / Self-employed (Montreal & St. John's)

Developed and executed social media strategies for diverse local businesses, focusing on interactive visual experiences to boost brand trust and conversions. Led end-to-end content production, including creative direction, filming, dynamic editing (CapCut Pro), and copywriting, resulting in a cohesive online presence. Monitored and analyzed social media metrics (engagement, reach, conversions) to inform future content plans. Managed campaigns using Meta Ads Manager to maximize ROI. Collaborated with high-profile influencers on content production to expand reach and credibility. Planned and executed engagement initiatives (contests, Reels, UGC campaigns) driving follower growth and qualified leads for clients such as Chic Socials, Maksim Volkow, Night Wolves Wrestling Academy, and others.

Content Creator & SMM Specialist at Freelance

Developed and implemented full-scale content strategies for businesses in St. John’s and Montreal, significantly increasing brand authority and inbound leads. Managed social media strategy for high-profile clients, including the Canadian Wrestling Champion and professional Netflix project costume designers. Executed UGC-style and product-focused short-form video campaigns, boosting visibility and engagement across Instagram and TikTok.