I am an experienced and flexible media planner with over 7 years of proven success in managing end-to-end campaigns across a broad client base. I have an outgoing, collaborative personality and enjoy working with others in team-focused environments. Most recently, as a Senior Client Strategist at ITV within the commercial division, I led TV campaign development for some of the UK’s leading brands. My expertise spans multi-channel planning, data-informed strategy, and creative development, with a consistent focus on aligning & measuring campaigns to client business goals. I have a track record of delivering successful campaigns and increased client revenues. Outside of work, I am a musician and composer who writes and records regularly, I speak Spanish, and I enjoy keeping myself fit. References & evidence of success available on request.

Tillie Russell

I am an experienced and flexible media planner with over 7 years of proven success in managing end-to-end campaigns across a broad client base. I have an outgoing, collaborative personality and enjoy working with others in team-focused environments. Most recently, as a Senior Client Strategist at ITV within the commercial division, I led TV campaign development for some of the UK’s leading brands. My expertise spans multi-channel planning, data-informed strategy, and creative development, with a consistent focus on aligning & measuring campaigns to client business goals. I have a track record of delivering successful campaigns and increased client revenues. Outside of work, I am a musician and composer who writes and records regularly, I speak Spanish, and I enjoy keeping myself fit. References & evidence of success available on request.

Available to hire

I am an experienced and flexible media planner with over 7 years of proven success in managing end-to-end campaigns across a broad client base. I have an outgoing, collaborative personality and enjoy working with others in team-focused environments. Most recently, as a Senior Client Strategist at ITV within the commercial division, I led TV campaign development for some of the UK’s leading brands. My expertise spans multi-channel planning, data-informed strategy, and creative development, with a consistent focus on aligning & measuring campaigns to client business goals. I have a track record of delivering successful campaigns and increased client revenues.

Outside of work, I am a musician and composer who writes and records regularly, I speak Spanish, and I enjoy keeping myself fit. References & evidence of success available on request.

See more

Language

Spanish; Castilian
Advanced

Work Experience

Senior Strategist at ITV
December 1, 2021 - June 1, 2025
Led TV planning & budget deployment strategy for major advertisers; planned & executed branded TV partnerships for brands such as B&Q, McDonalds, Vodafone and Heinz, achieving a 100% repeat partnership rate; acted as a strategic partner to clients with campaign measurement, building bespoke solutions to evaluate outcomes of TV spend; identified growth opportunities for ITV, pitching to New-To-TV brands and launching Pause Ads with £3m revenue in the first year; accelerated adoption of ITVX with data-integrated ad products; shortlisted for ITV Commercials Star Awards two years running.
Account Manager/Planner at Publicis Media (PGOne)
June 1, 2019 - December 1, 2021
Media planning & strategy for major P&G brands including Oral-B, Braun, Pantene, and Pampers; managed campaigns end-to-end from insight and planning through activation and performance analysis; managed a team of junior employees; recognised with 4× Team Member of the Month awards and a Proactivity Award for process optimisation.
Senior Account Executive at Four Communications
January 1, 2018 - June 1, 2019
Media planning and client account management for luxury property & travel clients, from strategy to implementation and reporting/optimisation.
Account Executive (Work Experience) at Gravity Road
September 1, 2017 - December 1, 2017
Supporting in a content agency, with close client work, building confidence with relationship management and understanding of content marketing.

Education

MA (Hons) History at University of Glasgow
January 11, 2030 - February 17, 2026

Qualifications

Meta Certified Media Planning Professional
January 1, 2020 - February 17, 2026
John Hegarty’s Business of Creativity Certification
January 1, 2024 - February 17, 2026
Thinkbox TV Masters Certification
January 1, 2024 - February 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Telecommunications